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Posts Tagged ‘RIO Ammunition’

Rio Ammunition announces the launch of new packaging specifically to support the NRA

Tuesday, August 21st, 2018

Irving, Tx. (August 20, 2018) – Manufactured in Marshall, Texas, the new Rio Patriot Pack features a distinctive outer sleeve design holding one hundred 12-gauge cartridges that are designed for wing and target shooting. The Patriot Packs also feature Rio’s commitment to the NRA’s mission. While the lines are being drawn and many companies in the sporting goods industries are withdrawing their support for the rights guaranteed in our Constitution, Rio is stepping forward to renew its support for the second amendment.

Rio’s proud support for the NRA takes two separate approaches. First is in a direct contribution of one dollar for every Patriot Pack sold through June 15th of 2019. These funds will prove crucial in the NRA’s various educational and legislative initiatives aimed at preserving our firearms rights for future generations. Second, Rio is working with the NRA to offer a membership discount of up to $40 if customers sign up through a special URL found only on the Patriot Packaging.

“By helping to fund vital NRA programs,” says Darrell Morrow, National Sales Director for Rio, “and by compelling our customers to sign up for an NRA membership, Rio is helping to ensure that the qualities of discipline, respect, good sportsmanship and loyalty, all key aspects of the shooting sports, are carried forward to the next generation of collectors, hunters and competitors.”

“We are grateful for RIO’s commitment to the Second Amendment.” says Todd Grable, Executive Director of Membership for the NRA, “It is critical to have partners who stand with all of us in protecting our Second Amendment rights and preserving America’s shooting sports heritage.”

Patriot Packs are produced in Rio Ammunition’s 105,000 square foot, state-of-the-art Marshall, Texas production facility. This facility, one of three operated globally by Rio’s parent company, MAXAM Outdoors, is capable of producing over 300 million shot shells annually at full capacity. This facility not only creates some of the finest cartridges in the world, it also creates solid American jobs in east Texas.

RIO Ammunition –

RIO Ammunition strengthens its commitment to clay shooting with the sponsorship of the ISSF World Cup shooting range in Tucson, Arizona

Sunday, July 15th, 2018

RIO Shotshells ISSF WC Tucson

  • The company has also loaded the shotshells used by the shooters during the training sessions at its Marshall, Texas, factory.
  • Dallas, Texas, July 13 – RIO Ammunition is sponsoring the ISSF World Cup shooting range in Tucson, Arizona. With this sponsorship RIO Ammunition, based in Dallas, Texas, further strengthens its commitment to sports shooting, a sector in which the brand is a reference since being founded more than 120 years ago.

    RIO is sponsoring range number 2 and is a supplier of the training shotshells for shooters during the competition. To mark this special occasion RIO has released a limited edition of their emblematic Star Team Evo cartridge with “World Cup 2018” engraved in the hull. These special shotshells have been loaded at the company’s Marshall, Texas, factory which is one of the most advanced in the world and the only non-metallic ammunition factory in the state. In addition, the company will have a VIP area inside the shooting range for all their shooters, collaborators and clients.

    This World Cup will also see the debut in the International RIO Team of Antonio Bailón who is currently 10th in the International Shooting Sport Federation’s (ISSF) ranking. Antonio joins the other Spaniard Alberto Fernández, who holds 7th position in the ranking, and between them they have 16 medals in ISSF World Cups and World Championships.

    “At RIO we are proud to continue to support shooters and hunters from all over the world as we have been doing for more than 120 years. This sponsorship is another example of our commitment to this sport and to the US market. During the next few days the best international shooters will be able to test the performance of these specially-loaded cartridges from our Marshall factory and for those of us at RIO it makes us proud to do what we do.”, explains Eduardo Baeza, RIO’s Director in the US.

    For more information on RIO Ammunition visit our webpage

    Rio Ammunition Launches New eStore & Brand Apparel

    Thursday, November 2nd, 2017


    Irving, Tx. (November 1, 2017) – Rio Ammunition is proud to announce the launch of its new eStore and premium line of lifestyle products. This e-commerce site is designed to provide a streamlined, self-service purchasing process for consumers within the United States anytime, day or night. Rio’s newest brand apparel, outerwear, accessories and decals will be featured and updated regularly so that customers may celebrate their Rio experience year-round, regardless of activity.

    “We are thrilled to offer Rio branded products to our proud customer base,” said Darrell Morrow, Director of Sales. “These products embody the culture of Rio Ammunition users and will allow our customers to show their affection for Rio on the range and out in the field.”

    To view the new eStore and purchase Rio Ammunition lifestyle products, visit:

    Rio Ammunition Expands its Sales Team

    Friday, August 18th, 2017

    Irving, Tx. (August 15, 2017) – Rio Ammunition, Inc, headquartered in Dallas, Texas, just added three experienced staff to its growing salesforce. With the new state-of-the art manufacturing facility completed in Marshall, Texas, Rio Ammunition has the capacity to produce more than a million shotgun shells per day, therefore sales and service demanded the expansion of the sales and product management team.

    Darrell Morrow was recruited to lead the new team as Director of Sales. Darrell brings over 15 years industry experience to the team, and as an avid hunter and shooter, is looking forward to being in the ammo side of the business. Darrell most recently served as the VP of Sales at Vertx successfully growing the tactical apparel and gear line over the past 6 years while building strong relationships in the retail area. Darrell is a graduate of LSU with a degree in Business Administration.

    Another industry expert is Tes Salb who will be one of two new Key Account Executives. With 16 years of experience in the industry, Tes has an expansive marketing and communications background having worked for companies like Benelli, Armalite, FN America and the NRA. She is a graduate of the University of Notre Dame in Marketing.

    Finally, Bill Vitiello joined the team as the other new Key Account Executive. Bill is an Army veteran coming from Knights Armament with both LE/Military and Commercial sales experience.

    Earlier this year Rio added Annie Foster (now Wilcox) to the sales team. She brings with her 10 years of in-depth experience in marketing, sales and manufacturing from her time at Colt Competition Rifles, XS Sights and Warne Scope Mounts.

    To focus on products specific to the US market, Bryan Bornes has taken over in the newly created position of Product Marketing Manager. Bryan has been at Rio for 2 ½ years, having previously been one of the key people in the growth of Able Ammo and is considered a pioneer in online firearms and ammunition sales. Bryan has been deeply involved in the Skeet and Sporting Clays market and provides great insight to future product lines and improvements.

    General Manager, Ken Pfau commented, “I’m very excited about the quality of talent coming on board at Rio. We’ve always had a great product at a good value, now we will be able to focus on our levels of service and bring additional new products for the competitive shooter and hunter. Rio is already one of the top brands in the world and we look forward to being one of the key shotgun shell brands in the US.“

    Rio Ammunition, founded in 2002 and headquartered in Marshall (Texas), is MAXAM’s sports shooting and hunting cartridge subsidiary in the United States. Rio Ammunition’s success is based on proprietary technological developments – as a result of ongoing investment in R&D – and a totally integrated production chain ranging from the manufacturing of the main raw materials to the production of all the cartridge components (cases, primers, powder, wads and lead shot).