Fountain Valley, CA — SureFire, LLC, manufacturer of the world’s finest—and most innovative—illumination tools and tactical products, will be a featured exhibitor at the 2016 Outdoor Retailer show, held August 3rd – 6th in Salt Lake City, Utah. The Southern California-based company will be debuting their new headlamps and handheld illumination tools, as well as hosting a sweepstakes to award a popular rechargeable SideKick® light each day to a lucky entrant. Visitors are encouraged to stop by the SureFire booth (#BR440) to enter the daily giveaways and check out this industry-leading company’s latest cutting-edge, innovative offerings.
Tags: Surefire
25% of which will actually go to market!
I kid, I kid. I still love you, SureFire, even if a lot of your recent products leave me scratching my head.
Ahahahahaha, that 25% might take us a year to get our hands on them at that! Surefire stuff absolutely rocks but between unveiling and actually releasing items it seems there is a bit of room for improvement. Thinking about it now, there are no SOCCOM556-MINI2 cans out there in the wild yet… (and yes I understand whose first on the list for certain items, but still, I think they drop ball somewhat…)
The best thing Surefire could do to surprise us all is lower their prices
I guess you could always buy a cheap light at wallmart or target.
If they would stop blowing R&D cash on dumb crap like the wrist light that nobody wants they could probably drop their prices a bit.
I exclusively use surefire at work and realize how nice they are but the mismanagement of their core product line (lights) is laughable at best.
I’m certainly not a business expert, but like Liquid I have to think some of the crap SF dabbles in can’t be helping their bottom line? that said, also like Liquid, I use SF lights nearly exclusively due to their high quality.
The only thing Surefire is releasing these days are factory employees….and their cutting edge is the HR pink slip to sales people
Actually, hiring and rehiring are in process…..