SureFire To Debut Cutting-Edge New Products At 2016 Outdoor Retailer Show

Fountain Valley, CA — SureFire, LLC, manufacturer of the world’s finest—and most innovative—illumination tools and tactical products, will be a featured exhibitor at the 2016 Outdoor Retailer show, held August 3rd – 6th in Salt Lake City, Utah. The Southern California-based company will be debuting their new headlamps and handheld illumination tools, as well as hosting a sweepstakes to award a popular rechargeable SideKick® light each day to a lucky entrant. Visitors are encouraged to stop by the SureFire booth (#BR440) to enter the daily giveaways and check out this industry-leading company’s latest cutting-edge, innovative offerings.


8 Responses to “SureFire To Debut Cutting-Edge New Products At 2016 Outdoor Retailer Show”

  1. Casey says:

    25% of which will actually go to market!

    I kid, I kid. I still love you, SureFire, even if a lot of your recent products leave me scratching my head.

    • Stephen says:

      Ahahahahaha, that 25% might take us a year to get our hands on them at that! Surefire stuff absolutely rocks but between unveiling and actually releasing items it seems there is a bit of room for improvement. Thinking about it now, there are no SOCCOM556-MINI2 cans out there in the wild yet… (and yes I understand whose first on the list for certain items, but still, I think they drop ball somewhat…)

  2. Gerard says:

    The best thing Surefire could do to surprise us all is lower their prices

  3. Liquidcooled says:

    If they would stop blowing R&D cash on dumb crap like the wrist light that nobody wants they could probably drop their prices a bit.

    I exclusively use surefire at work and realize how nice they are but the mismanagement of their core product line (lights) is laughable at best.

    • LCSO264 says:

      I’m certainly not a business expert, but like Liquid I have to think some of the crap SF dabbles in can’t be helping their bottom line? that said, also like Liquid, I use SF lights nearly exclusively due to their high quality.

  4. Chuck Mac says:

    The only thing Surefire is releasing these days are factory employees….and their cutting edge is the HR pink slip to sales people