Primary Arms

SIG SAUER 9mm V-Crown Ammunition Named ‘Ammunition of the Year’ at the 1st Annual Firearms Industry Choice Awards

Newington, NH (July 27, 2016) – SIG SAUER® 124gr 9mm V-Crown® Elite Performance Ammunition was named ‘Ammunition of the Year’ at the 1st Annual Firearms Industry Choice Awards held July 21-23, 2016 at the Rockcastle Shooting Center in Park City, Kentucky. Category winners were selected after a comprehensive live-fire test and evaluation process involving more than 65 firearms and firearms-related products. On May 23–25, 2016, a panel of 20 independent evaluators was assembled at the Rockcastle Shooting Center to test and assess the “Products of the Year” in seven different firearms-related categories. The evaluation team was selected based on their unbiased, extensive experience in a variety of shooting-related fields including law enforcement, military, gunsmithing, reloading, competition shooting, shooting instruction, retail, distribution, hunting and media.

In the ammunition category, the SIG SAUER 124gr 9mm V-Crown Elite Performance Ammunition ranked number one out of the 21 different brands and calibers that were tested head-to-head over three days. The evaluation team shot 2,000 rounds of the Elite Performance Ammunition through multiple guns and found it to the best of the best in the test. They judged each product on how well it fits into the product category position in the marketplace, loading, chambering and cycling, manufacturing consistency, performance, durability, and market appeal. Testers cited the SIG V-Crown’s smooth cycling, reliability, and consistency in addition to its attractive packaging and pricing.

The Firearms Industry Choice Awards is the brainchild of the management team at Rockcastle Shooting Center and David Power, who serves as vice president of sales at Oneida Molded Plastics.

“We felt the need to develop a more in-depth product testing process for firearms and firearm-related products and wanted to conduct the most comprehensive, unbiased product evaluation the industry has ever seen,” said Nathan Noble, co-owner/ co-founder of the Rockcastle Shooting Center. “The experts who willingly gave of their time to be on the test panel and numerous manufacturers who submitted product indicate they concur, and the results will help guide consumers as they assess future product purchases, and just as importantly, help guide the manufacturers in what is driving the purchase of their products.”

The evaluation team for the 2016 Firearms Industry Choice Awards collectively has:
– 151 years of military and law enforcement experience
– 138 years as instructor / rangemaster / coach
– 67 years of gunsmith and related experience
– 64 years of retail, retail services and distribution
– 24 years as media
– 346 years of recreational hunting and shooting
– 288 years of participation in competitive shooting sports

Each phase of the Industry Choice Awards including the evaluation, the Inaugural Firearms Industry Team Challenge, and the Industry Choice Awards Banquet and Celebration was covered extensively by Recoil magazine and Down Range TV with Michael Bane. Future issues and episodes of each will feature details of the Industry Choice Awards and the products chosen as Products of the Year.

“We are truly honored to have the SIG 9mm V-Crown ammunition recognized as the best ammunition of the year by this team of industry professionals,” said Dan Powers, president of the SIG SAUER Ammunition Division. “Every caliber we make – whether for personal defense, hunting, competition or target shooting – goes through our rigorous testing process to ensure the highest quality and reliability. The SIG V-Crown personal defense ammunition was designed for ultimate stopping power thanks to its consistent, controlled expansion with exceptional on-target energy, maximum weight retention and superior penetration. We deeply appreciate the time the evaluation team took to test the SIG V-Crown ammunition and are glad they had a chance to experience its reliability and performance firsthand.”

All Elite Performance Ammunition is manufactured in the United States by SIG SAUER to the same exacting standards as the company’s premium pistols and rifles. For more information, visit

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6 Responses to “SIG SAUER 9mm V-Crown Ammunition Named ‘Ammunition of the Year’ at the 1st Annual Firearms Industry Choice Awards”

  1. kevin says:

    Good thing they are lucky enough to still have Jason Imhoff.

  2. Greg says:

    It really bothers me when groups start talking about their years of experience in a collective set of terms. If it were possible, one person 346 years of hunting experience, yea that’s impressive. 346 people with 1 year each of hunting experience claiming 346 years of hunting experience, not so much.

    • PPGMD says:

      Who cares? If each company sent 2,000 rounds of ammo, that means the “team” shot 42,000 rounds of ammo, and also got 42,000 once fired cases. How can I get on this team?

  3. mountianman92 says:

    im suprised they dont have any ballistic experts. i was dissapointed by the v crowns. my 147gr +p HST out performs the v crown any day

    • DAN III says:


      Do you use those 147s with a suppressor ? Also, can you tell me….how is the felt recoil to you, those 147s vs 115 grainers ?

      Thanks for your thoughts.

  4. Big Daddy says:

    Didn’t these fail the FBI protocols?