ASGARD Appoints Industry Veteran Amy Coyne as Chief Executive Officer of Revision Military LTD

ESSEX JUNCTION, VERMONT (October 10, 2019) – Revision Military Limited (“Revision” or the “Company”), an ASGARD Partners & Co. (“ASGARD”) portfolio company, is pleased to announce the appointment of Amy Coyne as Chief Executive Officer (“CEO”).

Above: Revision Military Ltd, an ASGARD Partners & Co. portfolio company, announced that industry veteran Amy Coyne has joined as Chief Executive Officer

Ms. Coyne has over 23 years of professional experience and has held several leadership roles touching all facets of the tactical equipment industry. Most recently, Ms. Coyne was selected to lead ASGARD’s portfolio company Wild Things, LLC, where she has led the team through the revitalization of an industry legacy brand now experiencing significant growth and success. Ms. Coyne previously was the Vice President of the Organizational Clothing and Individual Equipment (“OCIE”) Market at ADS Inc. (“ADS”). In that role, Ms. Coyne oversaw the entire OCIE market category for ADS, the premier equipment, procurement, support, and logistics solutions specialist to the U.S. Military and Department of Defense (“DoD”). She was responsible for establishing the strategic vision and developing executable plans for the OCIE market.

Prior to this role at ADS, Amy was President and CEO with Propper International. In this position, Ms. Coyne was responsible for leading and overseeing one of the largest official apparel and gear suppliers to the U.S. Armed Forces, which has manufactured over 120 million garments for the U.S. DoD – Army, Air Force, Navy, Marines, Coast Guard and Special Forces and law enforcement and tactical retail stores across the country.

“We think very highly of Amy, and her vast experience in the OCIE market coupled with her outstanding leadership skills makes her the best choice to step in as CEO of Revision’s eyewear business. We have no doubt that the team at Revision will thrive and grow under Amy’s guidance,” said Karan Rai, Founder and Managing Partner of ASGARD.

“I am thrilled to join the talented and passionate team at Revision,” said Amy Coyne, CEO. “We have a unique opportunity here at Revision to build upon the Company’s strong heritage and, with an intense focus on the optics business, expand our product offering and pursue new market channels.”

ASGARD acquired the eyewear business of Revision Military Ltd. on September 27, 2019, including the protective eyewear product line, the world-renowned Revision name and branding, the Essex, Vermont 53,000 square foot manufacturing operation and team of 130 employees. Under the guidance of ASGARD and new CEO Amy Coyne, the Company will expand capabilities to pursue new growth opportunities and support the needs of existing customers. Amy Coyne will maintain her role as CEO of Wild Things, LLC and continue her responsibilities with that company.

6 Responses to “ASGARD Appoints Industry Veteran Amy Coyne as Chief Executive Officer of Revision Military LTD”

  1. Stickman says:

    veteran noun
    vet·?er·?an | \ ?ve-t?-r?n

    Definition of veteran

    1a : a former member of the armed forces
    b : an old soldier of long service

    The first known use of veteran was in 1509

    Sure, the terminology used here is correct in content, but to throw out the term veteran on a military themed website gets me a bit riled. To be fair, I’m over here toasting dead friends, so its possible its just me.

    To all the vets (MIL and LE) who have gone into harms way, thanks, and I will take this moment to comment how much the VA sucks.