OVERLAND PARK, Kansas – June 11, 2020 – Bushnell, an industry leader in performance optics, announced today that it has become the “Official Optic” of Realtree. This new agreement expands the partnership between two of the industry’s most iconic hunting brands, with Bushnell optics enjoying exclusive placement across all Realtree television, digital and social channels.
Fans of the Realtree TV and digital properties will have the ability to see the latest Bushnell products in action every week. As the Realtree prostaff sets off in search of every wild game imaginable, viewers will have a front row seat to all the action along with a first-hand account of why these hunters put their trust in Bushnell products. Throughout the season, viewers will get an inside look at Bushnell’s newest products, helpful tips and tricks plus other product insights from the company’s full breadth of optics including: riflescopes, binoculars, rangefinders, spotting scopes and night vision products.
“Hunters know great optics make all the difference for a lot of reasons. This partnership with Bushnell brings their quality optics in Realtree camo to hunters everywhere, and that will make for a lot of successful hunts,” said Realtree Designer and President Bill Jordan.
“At Bushnell, we have made it our primary mission to develop and bring to market quality, purpose-built products to improve our customers outdoor experience,” said Mark Bauman, Director of Optics for Bushnell. “Through our expanded partnership with Realtree, we’re excited that hunters will now have the opportunity to see how our products improve the hunting experience in real world situations across Realtee’s broad offering of quality outdoor programming.”
Bushnell will continue to sponsor both Realtree Outdoors® and Realtree Road Trips® TV in addition to extending its support to Realtree’s Monster Bucks® and across the Realtree 365 network. New video and digital series where viewers can now see Bushnell products include: Midwest Whitetail & Chasing November, Spring Thunder, Black Cloud, Whitetail TV, Pay Dirt, Hunt United, Grigsby and Sea Bucks.
Click here for more information regarding Bushnell’s full line of optics offered in Realtree patterns.