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Benchmade Knife Company Levels Up Its Senior Leadership Team

Brand Adds VP of Marketing and Elevates Long-time Employees into Executive Vice President and Senior Sales Director Roles

(Oregon City, OR) June 22, 2020 – Benchmade Knife Company, the leading producer of American made knives has solidified a new leadership team as it looks to the future for even greater growth.

“This is the perfect moment for Benchmade to prioritize our team and culture” said Jon deAsis, President. “Our commitment to culture and performance drove me to seek out the right people to help support the incredible growth we have been experiencing. Evolving our structure with key talent and vision will energize our brand and improve our ability to satisfy customers worldwide.”

Recently filling the key role of Vice President of Marketing, Joe Prebich joins the team with a long history of defining and developing strong brand relationships to the consumer. Prebich’s previous experience with leading brands like Fjallraven, Oakley and Red Bull, bring a level of consumer expertise that is a key element of Benchmade’s commitment to best-in-class customer experiences.

“I am so proud to be joining the Benchmade family,” said Prebich. “The reputation and dedication to quality is what drew me to the brand, but it is the people that I met along the way that proved Benchmade is truly committed. I look forward to working with the entire organization and to share this incredible story with customers across the world.

Bringing greater depth and sales leadership to the executive team, Charles Darby has been promoted to Sr. Director of Sales and will elevate new responsibilities for Benchmade’s global sales and retail affairs. Darby has made a career at Benchmade and now ascends into the position with a continued commitment to the brand’s long-time relationships across multiple channels of sales.

“Benchmade has given me the chance over the past 15 years to grow as a person and professional,” said Darby. “Now, as I take the reins with my incredible sales team, I am excited to put my perspective on the future and to partner with the group to translate our story to every one of our retail relationships.

Additionally, to emphasize continuity planning, culture, and organizational development, Kristine Gittins has been promoted to the role of Executive Vice President, focusing on securing strategic access to capital and ensuring execution of our corporate mission.

“Kristine has been an integral part of the culture and success at Benchmade and her promotion caps off a year that has challenged every industry. I am very proud of her leadership through difficult times and am looking forward to her continued success here at Benchmade.”

Benchmade Knife Company is proudly taking actions to ensure the future of the brand remains PEOPLE and PRODUCT.

These strategic new additions follow what has been a year of reinforcing the core values of the business that were established when Les De Asis began hand building knives 40 years ago. Today, Benchmade is known throughout the industry as a leader in quality and technology with a relentless drive to bring only the best product to the Benchmade customer.

“I am thrilled to have established a new leadership structure at Benchmade,” said De Asis. “The addition of Joe and Charles to the team means that we will continue to grow our brand, create value, and enrich collaboration with all market partners. Our vision for servicing the market centers around the important relationships with our customers, investing more in our external channels and strengthening our brand identity overall.”

10 Responses to “Benchmade Knife Company Levels Up Its Senior Leadership Team”

  1. Amer-Rican says:

    I’ll take the Second Amendment over BM’s political donations to anti-gun dems.

    • Peter Lemonjello says:

      In Oregon, if you want to get inroads with city and state leaders, the only options is to pay to democrats for county tax incentives, furlough protections and land rights. There are no conservatives in the region. That’s the point of lobbying is to sway and influence. Name a republication in the Washington and Multnomah and Clackamas counties. Mark Meek etc.

    • PNWTO says:

      You mean the politicians that were aligned with BM’s pro-public lands stance? Not all of us are doomed to be single issue voters that ignore nuances…

      Don’t get me wrong, those politicians aren’t too 2A friendly but they are massive supporters of efforts to enhance the outdoors.

      • Stefan S. says:

        Agree with Amer-Rican. BFD about the outdoors. Weyerhaeuser in the PNW owns most of it anyway. Doomed to be Single issue voter? Yep, Guilty as charged. Glad you are so “enlightened”.

      • SFJM says:

        “Not all of us are doomed to be single issue voters that ignore nuances’. You sound so man-bun SJW enlightened. Some of us are single issue voters. Like that pro outdoor anti gun politician is a good thing? Oh you can’t hunt, shoot etc. You can’t go off-roading in your ozone killing SUV. What else is there? Bird watching?GMAFB.

      • Philip says:

        My guns, the ability to defend my family, and 2A rights matter far more to me than national parks and public land ever will. And I don’t recall the latter being enshrined in the law of the land.

        I’d much rather be a single-issue voter based on deeply held convictions than a deluded incompetent who unironically thinks turning a blind eye to anti-gun politicians is morally palatable because of their stances on other issues.

    • Ton E says:

      So we’re still mad at Benchmade?