SIG SAUER - Never Settle

True Velocity Launches Direct-to-Consumer Sales with .308 WIN Rounds

Next generation composite-cased ammunition is now available for $69.99 per box at

GARLAND, TX (August 13, 2021) – True Velocity is now offering 20-round boxes of .308 Winchester composite-cased ammunition for purchase online. The .308 WIN round is the first commercially available product from the Texas-based ammunition manufacturer, which has supplied the U.S. Armed Forces, law enforcement agencies and many Allied nations with its advanced, composite-cased ammunition for multiple years. Customers that purchase True Velocity .308 WIN ammunition at will have their boxes delivered directly to their shipping address (void where prohibited).

Additional calibers from True Velocity will be available in the coming months. An official True Velocity .308 WIN launch video can be viewed on YouTube.

All True Velocity commercial rounds are made in the USA. Engineered for perfection, every True Velocity round undergoes hundreds of control checks to achieve exact dimensions and concentricity, ensuring consistency. True Velocity’s use of robotics and attention to detail is on par with medical-grade manufacturing locations and has led to substantial progress in an industry that hasn’t seen true innovation in 150+ years.

Composite-cased ammunition from True Velocity provides significant advantages over traditional brass rounds, including reduced heat transfer to firearms, leading to longer chamber life and decreased throat erosion. These rounds boast sub-MOA accuracy, reduced heat, and extreme consistency in muzzle velocity, thus providing serious shooters with an extraordinary performance advantage.

“We are eager to get our proprietary, high-performance rounds into the hands of discerning shooters across the country,” said True Velocity CEO Kevin Boscamp. “The True Velocity composite-cased .308 WIN is proven to be the highest-performing ammunition currently on the market and we look forward to continuing to raise the bar of excellence as we release additional calibers in the future.” 

The 20-round True Velocity .308 WIN box retails online for $69.99 per box.

In addition to the launch of .308 WIN ammunition, True Velocity is currently retailing a limited quantity of commemorative box sets. Included in a commemorative package are 22 True Velocity .308 WIN composite cartridges loaded with 168-grain Nosler Custom Competition projectiles, a branded D.O.P.E. (Data on Previous Engagements) logbook and an official 1 MOA True Velocity challenge coin.

For more information or to shop True Velocity ammunition, visit

18 Responses to “True Velocity Launches Direct-to-Consumer Sales with .308 WIN Rounds”

  1. Bob says:

    $69.99 +tax+shipping? For 20 rounds? Nope. No way. Nuhh uhh. Hell to the naw naw naw.

  2. Willis Bee says:

    Make that money. TV money !!!

  3. Justin says:

    It’s been really interesting to watch this develop and now be at the point you can purchase them commercially. I am hoping it is something that eventually brings down both weight and cost. Really neat, but not something I can convince myself to spend $3.50 a round on.

    • Yawnz says:

      It will never take off if it stays at that price point, and given that the case isn’t reloadable as far as can be seen, this is just another over-optimized novelty.

      • James says:

        Mk262 is going for $59.99 , if you’re looking to save that $10. Honestly guys- you’re looking at topping off and fine tuning here guys- 50% more cost for that last 5%. Everything is getting that way, if you told me 15years ago people would be paying $3500 for a phone so they get that extra bit of capability and privacy I would have laughed too. If you’re there then that’s what it costs, if not keep plugging and buy some M80. Peak Complexity is a thing.

  4. Alpha2 says:

    I don’t usually complain about price but damn, $3.50 per round seems a bit steep, even in this inflated market.

  5. Roy says:

    I will let others decide if this ammunition can better fulfill the mission than what is currently available.

    On the other hand, if the contest is to see who could have the most expensive ammunition, is that a contest we wish to win?

  6. mark says:

    I’m curious what the actual weight per cartridge is for these.

    ie if Brass 7.62 M80 Ball is ~24g, what is the weight of loaded TV .308/7.62 cartridge?

    Theres repeated mention of ‘30% lighter’ but it would be nice for the actual weight per cartridge to be listed.

  7. SLG says:

    I was sent some of this stuff a few years ago for testing. I assume it was an earlier version, but I really don’t know. Anyway, it was not very accurate, and so I told them that. Never heard back. Hopefully the new stuff is better.

  8. SLG says:

    I should make clear, I think it was a different company then, so probably not the same people involved.

    • Mike says:

      I was going to ask if anyone had ever fired it. Should we assume it will function identically to brass in every rifle? Or is it going to work in some, not in others?

      • SLG says:

        I only shot it through bolt guns for accuracy testing, no idea what it will do in gas guns. I may have the box and a round or two left, I’ll have to check and see, not that it really matters.

      • SLG says:

        Just checked my emails and it came right up. Amazing. The company was PCP, so I may have spoken too soon or incorrectly. No idea if PCP became Tru Velocity or not. Sorry, should have kept quiet.

  9. Stickman says:

    I appreciate the time, research costs, materials and new aspects of manufacturing which have gone into this ammo. However, without solid feedback from members of the shooting community, this is going to be a hard product for dealers to promote, or for persons to purchase.

    I understand the price will come down substantially as production increases (it has to), but with zero info available about durability, longevity, or accuracy most persons are not going to be willing to get past the price.

    My thoughts are that most magazines (digital and print) should be contacted to see if they will shoot the ammo and run an article. After that, hit up various larger website and get ammo to quality members who can give feedback to their communities (snipershide etc).

    Lastly, since weight seems to be the driving factor, each and every time the ammo is appearing or being talked about, weight savings should be pushed. How much weight is saved with SCAR, SR25, AICS or whatever other systems you can think of. If this ammo isn’t more accurate, longer lasting and proven in the field, the one major way it beats its competition is weight. Use that fact to educate.

  10. Esteban says:

    Hmmm…if they are claiming more precise what’s with the “plinking’ moto video? Seems just like expensive ball ammo. What flight time, muzzle velocity and terminal ballistics?

  11. Seamus says:

    When is the new 6.8x 51mm TV Cartridge hitting the shelves?

  12. Jim says:

    This is nothing but a novelty item at this point, and serves no real purpose than to say, look what I’ve got. When it becomes military standard issue, then maybe! But only if the price, and ballistics are worth the cost. We can still buy good .308 ammo for a dollar a round, so that’s that.