The services charity Veterans With Dogs is introducing their example assistance dog “Ferris” to the UK defence industry at the DVD 2022 Exhibition, taking place at Millbrook, 21/22 September. Ferris will be joined by his Army veteran owner, Bryan Maddams – himself a seasoned member of the defence industry having worked for General Dynamics, and Ultra Electronics on some major programmes such as Ajax, Warrior CSP and CR2 LEP. Bryan and Ferris are attending DVD to raise awareness of Veterans With Dogs across the industry with the aim of generating support and funds, through donations.
Veterans With Dogs is the UK’s leading organisation that trains and provides assistance dogs exclusively for current and former British Armed Forces service personnel diagnosed with a mental health condition, including Post Traumatic Stress Disorder – a prevalent condition in post-Afghanistan veterans. The charity uses a unique PALS (Partner Animals Life Skills) training programme which combines home support and residential courses, with annual assessments thereafter to maintain the fully accredited assistance dog status. The dogs that undergo this training are always ‘on shift’, providing the veteran with 24/7, 365 days of assistance. They not only change the lives of the veterans – in some cases, they save them too.
At the DVD event, Veterans With Dogs is being supported by the defence industry focussed PR company, Chamois. Chamois are providing PR support to the charity, free of charge. The Chamois team will be helping Bryan and Ferris achieve maximum exposure throughout the event using their media contacts and through a targeted social media campaign.
Bryan Maddams, a volunteer Fundraiser for Veterans With Dogs said: “Ferris and I are very much looking forward to attending DVD. We’ll be on the ground for both event days meeting as many people as possible with the aim of raising awareness of and support for our charity. I’m also looking forward to seeing many of my own industry contacts as we walk around together”.
Jamie Clarke, CEO at Chamois said: “I’m delighted to be helping Bryan, Ferris and Veterans With Dogs at DVD this year. As a veteran and a dog owner myself, I can associate with this charity and having spent time understanding more about what they do, I believe it’s a charity that deserves support from across our fantastic UK defence industry. The work we’re doing will hopefully assist in generating further support”.