In this photo from the Huffington Post, Russian President Vladimir Putin sports (Hyperstealth Developed) Optifade Open Country camouflage during a recent fishing trip.
The garment, manufactured by Sitka Gear, is pretty high end stuff.
In this photo from the Huffington Post, Russian President Vladimir Putin sports (Hyperstealth Developed) Optifade Open Country camouflage during a recent fishing trip.
The garment, manufactured by Sitka Gear, is pretty high end stuff.
If you aren’t following Soldier Systems Daily on Instagram, you aren’t getting the full experience. We use Instagram to share photos of where we are and what we are doing. It might be something that isn’t worth a full article or the content might not be quite right for the site. Additionally, we attend numerous trade shows and industry events throughout the year and something may catch the eye that we want to share with you. Generally, these images won’t make it to the website or even Facebook.
If you haven’t been sharing our Instagram experience, then here are a few random images that you have missed.
They say a picture is worth a thousand words. Don’t miss out. Follow us on Instagram and join the conversation.
Viridian has just released the world’s first pocket pistol mountable green laser, the Reactor 5. Featuring the Viridian Green 532 nm laser, the maximum legal power allowed, the Reactor 5 is up to 50 times brighter than a conventional red laser and is visible out to 100 yards in daylight and 2 miles at night. Additionally, the Reactor 5 features a 2-color state of charge indicator and Viridian’s Enhanced Combat Readiness feature. To take advantage of this feature, every Reactor 5 comes with a Viridian ECR-equipped pocket holster, which ignites the laser at the instance of draw. Currently, the Reactor 5 is available for the Ruger LCP, with models for the Ruger LC9/LC380 and S&W M&P Shield to come later in the year.
According to Moz.com, the headline makes the message. And by the way I notice that folks on Facebook read a headline and seem to magically know something about the content of a link, there is definitely something to this. Here are a couple of takeaways from their story because few of you will actually go read their story.
-Explosion in content competing for readers’ attention: A Day in the Internet shows that 2 million blog posts, 294 billion emails, and 864 thousand hours of video are created daily. Each day also brings 400 million tweets.
-80% of readers never make it past the headline: According to some sources, on average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest.
Now look at this chart. They say that “list” stories draw the most attention. Cracked.com has built an empire on lists. So apparently, the interwebs has come down to two dominant themes: porn and lists of stupid things. But, I know you guys are better than this aren’t you? Otherwise, I wouldn’t be the King of Tactical Media. So tell me I’m right and this is utter BS or do I have to start putting up fake formulaic headlines to drive traffic?
Congrats Cam and Caity!
Our sweet spot for articles is generally in the 6-24 hour window meaning we have a pretty good idea of what will be posting within that period of the future. This is because most articles are written at some point in this window of time before being published and are prescheduled. Frequently, we have to preempt this schedule to address breaking news.
Regularly, we receive sale notices from companies that want us to inform our quite substantial reader base about their sales. It’s a free service that we provide to industry. But, all too often, we receive these notices at the last moment and we are expected to just put them up regardless of anything else we may have planned. Unfortunately, this phenomenon tends to interrupt weekends and holidays (SSD published 365 days a year).
On an editorial level, these sales don’t do anything for SSD but we share them in order to let our readers know about deals. But, because these sale notices are increasingly being sent to us just as the sale commences, we must take measures to better integrate them into our editorial queue.
Consequently, beginning 9 July, 2013, sale notices must be submitted 48 hours before their desired publication. For example, if we receive a notice of a sale beginning on Thursday 11 July, we’d need to receive that notice on 9 July. If it shows up on 11 July, it’s going to be published on the 13th.
We are investing a great deal of time and money in a new solution that will allow vendors to post their own sales, free of charge. This will be great for vendor and reader alike, as it will be a one-stop for deals. But, until then, this policy will have to suffice in order to prioritize the editorial content of SSD.
We’ve watched Combat Flip Flop’s Griff train all over the US and Europe as he prepares to run with Bulls in Spain, in flip flops no less in an effort to raise awareness to get the Afghan factories up and running. Here’s a recent training session in the Netherlands.
Earlier today, Griff made a trial run in running shoes and filed this report on Facebook.
Running with the Bulls Day 1:
Success! The CFF crew ran with bulls and made it to the ring successfully. Thanks to DK and Uber Group for providing the training footwear.
The AK’s are on deck for tomorrow’s run.
Challenge: 10000 likes
Dare: Flip Flops in the bull run
Bet: We can raise awareness and get Afghan factories back up and running.
To keep up-to-date on what Griff is up to, ‘Like’ them on Facebook.
www.facebook.com/businessnotbullets
Bag Rats, the UK answer to box nasties. After our recent mention of Box Nasties, we received this report from a Royal Marine named Alex.
I saw your post about the box nasty lunches you guys get. They don’t look too bad to be honest!
Well, compared to the ‘bag rats’ we get over here in the UK. Typically a brown paper bag with a nasty sandwich, a yellowing apple, a bag of crisps (chips) and a cold cornish pasty (a type of savoury pastry) filled with some kind of ‘meat’.
The problem is, the civilian contractors who make them can be evil buggers. Case in point – the attached image of a so-called ham sandwhich. This sort of thing happens all the time!
Thanks for putting this into perspective for us. At least we get meat, even if we can’t figure out what type it is.