Youngsville, NC- (January 5th, 2026) – SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce the SV 8×42 ED Binoculars. These have been designed to meet the optical requirements of hunters, shooters and general observation enthusiasts.

The New SIGHTRON SV 8×42 ED Binoculars offer a wide field exceeding 70° of apparent field of view. To achieve this,SIGHTRON utilizes a field flattener to ensure excellent image quality from center to edge. Phase-correction coating on the prism delivers a bright, high-contrast field of view. Special low-dispersion (ED) objective lenses provide crisp, clear, extremely sharp high-resolution images free from chromatic aberrationand distortion at high power settings.

SIGHTRON SV binocular’s lenses are fully multi-layer coatedon all lens surfaces ensuring high light transmission and accurate color reproduction. They are nitrogen filled to prevent internal fogging. The SV’s housing features a lightweight yet robust magnesium die-cast construction. Its well-balanced design minimizes the perceived weight. An elastomer exterior provides easy handling and a secure grip, even in the most extreme conditions. The center focus system features a large metal focus ring to enable quick and precise focusing adjustments, even with gloves on. The SV’s long eye relief design allows a wide field of view, even when wearing glasses. Twist-up rubber eyecups provide a comfortable fit against the eye. Fully waterproof construction ensures reliability during rain or near water.

All SIGHTRON binoculars are backed by a Lifetime Performance Guarantee.

Specifications:

• Exit pupil: 5.3mm

• FOV at 1,000 yards: 477 ft.

• Eye Relief: 18mm

• Light Transmission: 90%

• Dimensions: 6.4” x 4.8” x 2.6”

• Weight: 31.6 oz.

MSRP: $1,099.99

For more information on the new SIGHTRON SV 8×42 ED Binoculars and the complete product line from SIGHTRON, please visit sightron.com and follow them on Facebook, Instagram and Twitter.

Issaquah, Washington- Plumb Precision Products is proud to announce the release of the patented Plumb Reticle for Second Focal Plane applications. Plumb Precision teamed up with Atibal Optics and Optics Planet to offer this new and innovate reticle. Currently offered in a 1-6 LVPO from Atibal Optics, a company well known for its innovative solutions. Optics Planet, the leading online optics retailer, has put its full support behind this offering and designated it with an OPMOD designation.

The original Plumb Competition Reticle is oriented to Designated Marksman Rifle and Multi-Gun Competition applications.  This requires a depth of information communicated to the shooter that may exceed the need of some shooters. The Second Focal Plane Plumb Reticle (SFP-PR) was created to communicate the perfect balance of information, while being unobtrusive.

It starts with a 4.5 milliradian ring. This ring allows for quick target acquisition and orientation. This ring allows for several rapid target engagement methods. At 1 power magnification the ring fits perfectly within the 6 by 6 inch upper portion of the IPSC target. This is perfect for stages with “Shoot/No-Shoot” targets. Allowing for quick “A” zone hits up to 25 yards.  This also applies for the 6 inch wide “A” zone in the center of the target.

The 4.5 milliradian ring surrounds the top and sides of the full size IPSC target at 100 yards at 6x magnification. This allows for use in stages that have targets at multiple distances. The 4.5 milliradian ring designed specifically to use the central fixation bias. This is a physiological response to objects in a field of view.  

The SFP-PR leverages the natural tendency to center objects in the field of view to provide accurate engagements at speed.  The user’s eye will naturally center the target in the ring and this provides an “A” zone hit with unparalleled ease and speed.

Another patented feature of the SFP-PR is the ranging funnel. This allows for accurate ranging of targets at maximum magnification. The funnel requires the user to elevate the firearm until target edges touch both sides of the arcs. This provides bullet drop compensation. The is designed to provide easy “A” zone hit. For more precise targeting Plumb Precision recommends developing weapon/cartridge data and recording it on the Plumb Precision DOPE sticker.

It is important to note the center crosshair is for zeroing at 100 yards and the reticle is calibrated to an average of multiple 5.56 and 7.62 cartridges.

The Second Focal Plane Plumb Reticle unlocks speed and accuracy for second focal plane optics. Get yours today at Optics Planet.

BARNEVELD, Wis. – Born from the standards of elite military units, the AMG®1-10×24 delivers high-power magnification and optical clarity to compact, short-barreled carbines — leaving rail space for thermal attachments, lasers, offset red dots, and backup irons.

British SAS, Royal Marines, and U.S. SOCOM units set the baseline for zero retention, optical performance, and extended operational durability. Over years of testing, Vortex® engineers pushed the AMG® 1-10×24 against those standards until it exceeded every requirement.

The result is the most advanced optical and mechanical system Vortex® has engineered in an LPVO.

“The project started when the UK Ministry of Defense asked for an optic that didn’t exist and nobody else would make,” says Andy Haffemann, Vortex® Advanced Design Manager. “Over years of iterations, failed prototypes — hundreds of lenses turned to dust through recoil testing — we refined every detail through connections at UK Ministry of Defense and U.S. Special Operations Command until it met their combined expectations.”

FEATURES

CLASS LEADING HD OPTICAL SYSTEM – Stunning resolution and exceptionally wide field of view.

TOOLLESS TURRETS – Fast, tool-free zero with reliable return and micro adjustment.

DUAL ZERO TURRETS – Switch zeros for suppressed, unsuppressed, super or subsonic, light or heavyweight loads.

LIGHTWEIGHT, COMPACT BUILD – Just 8.4″ and 18.8 ounces, fits short-barreled carbines and frees up the rail for attachments.

LOCKING FAST-FOCUS DIOPTER (PATENTED) – Locks tight to keep your reticle sharp.

LOCKING ILLUMINATION DIAL – Aggressively knurled for control. Lock prevents shifts from snags and transport.

INTEGRATED THROW LEVER (PATENTED) – 120° throw for faster transitions, low profile to avoid snags.

MADE IN U.S.A. WITH U.S. AND GLOBAL PARTS – Engineered, machined, and assembled in the USA. Held to micron level tolerances.

Inside, the glass-etched, Illuminated EBR-9 MRAD reticle reflects the same mindset. Designed for tactical and combat shooters, it runs fast up close and precise past 1,000 yards. The grid stays clean for quick corrections, and the ranging marks make distance calls simple: 3, 4, 5, and 6 correspond to hundreds of yards and shoulder-width targets at each range.

AMG® 1-10×24 FFP Riflescope
MAP $3,999.99 | MSRP $6,399.99

Each AMG® riflescope is hand-assembled and inspected in Barneveld, Wisconsin — one at a time — and ships with the new Defender® Flip Cap O-24L, designed specifically for 34mm LPVOs. A small detail, but that’s the point and the discipline that defines the AMG® line: mastery lives in the details. For a detailed list of technical specifications, frequently asked questions, and high-resolution images, check out the Vortex® New Product Portal.

To see more from Vortex®, visit VortexOptics.com or follow us on Instagram, Facebook, YouTube, X, and TikTok.

Nashville, TN — Dec 10, 2025 — ZeroTech Optics, a leader in precision optics engineered for shooters and hunters who demand performance without compromise, proudly announces the release of its newest additions to the acclaimed Vengeance series — the Vengeance 6-24×50 SFP Riflescope with R3 Reticle and the Vengeance 6-24×50 SFP Riflescope with R3 Illuminated Reticle (IR).

Designed for those who live for the long shot, both models bring exceptional optical clarity, rugged dependability, and intuitive functionality to the modern marksman.

Precision Engineered for Long-Range Confidence

The Vengeance 6-24×50 R3 delivers dependable performance and crisp detail across its versatile magnification range. Featuring ZeroTech’s glass-etched R3 reticle, it offers clean MOA-based subtensions and fine hold points that allow shooters to make precise wind and elevation corrections without cluttering the field of view.

Built for clarity and control, the riflescope includes side parallax adjustment from 15 meters to infinity and fully multi-coated lenses that ensure bright, high-contrast visuals from dawn to dusk. Weighing in with a 1-inch aircraft-grade aluminum tube, it’s light enough for long treks yet strong enough to withstand recoil from today’s most capable cartridges.

Illuminated Precision When Light Fades

For shooters who demand performance after dark, the Vengeance 6-24×50 R3 Illuminated (IR) brings all the capability of the standard model — plus an illuminated reticlewith six brightness settings for maximum visibility when the light gets low.

From late-evening steel sessions to dawn ridge hunts, the glowing center dot ensures rapid target acquisition without losing precision. Each optic includes ¼ MOA turret adjustments, side parallax control, and a removable throw lever for fast magnification changes in the field.

Built for the Field, Priced for Every Shooter

Both versions of the 6-24×50 Vengeance share the same rugged DNA that defines the entire Vengeance line — tested in the harshest Australian and North American conditions to deliver absolute reliability and accuracy.

Each riflescope ships with:

• Removable magnification throw lever

• Stretch-fit lens covers

• Lens cleaning cloth

• Quick-start manual with QR code access to full instructions

Availability

The Vengeance 6-24×50 R3 and Vengeance 6-24×50 R3 Illuminated (IR) riflescopes are now available through authorized ZeroTech Optics dealers and at zerotechoptics.com.

For a closer look at the new Vengeance lineup and other optics, follow ZeroTech on Instagram, Facebook, and X (Twitter).