One of the biggest stories of 2015’s Outdoor Retailer Summer Market is Mystery Ranch’s reintroduction of a consumer based, retail line. MR literally overhauled everything available commercially, and introduced new colorways with several completely new packs added to the line as well. This move means that the hunting and outdoor packs will be available through retailers all across North America. It also means that if you’ve been carrying a MR pack for work, now you can carry one for recreation as well.
Mystery Ranch founder Dana Gleason and I talked about the expansion. MR has been concentrating on military and fire load carriage for the past 15 years and these new packs incorporate a lot of lessons learned. Dana related, “It has to carry the load extremely well. Our goal for outdoor is 45-50 lbs. Nobody is going to make a 75 lbs invisible, but we will make it bearable.”





































































































































