Blue Force Gear Inc. is proud to design and manufacture the world’s lightest and most cutting-edge military equipment – all made here in the USA! We have a dedicated team committed to the mission of our nation’s armed services, law enforcement officers, prepared citizens, and sporting enthusiasts. Also important to our company’s culture, is the quest for constant improvement both in the workplace and in our personal lives. This spirit is embodied in our widely known trademark: Always Better®
Are you interested in a role that makes a difference? Would you be described as an expert who remains grounded and modest? We work hard behind the scenes because they give their all for us. We also know how to have fun! We are growing and now’s the time to join this exciting enterprise.
As the Brand Manager for ULTRAcomp, you will play a critical role in expanding the brand’s messaging, market presence, use case, and overall success. You’ll be responsible for developing and implementing brand strategies, ensuring consistent messaging, representing the brand at events and tradeshows, and driving growth.
Responsibilities
• Brand Strategy: Develop and execute brand strategies aligned with the business’s overall goals. Translate brand elements into actionable plans and go-to-market strategies.
• Collaboration: Work closely with cross-functional teams, including product development, marketing, sales, and customer support, to align brand efforts with overall business objectives.
• Market Research: Conduct thorough research and analysis to maintain an in-depth understanding of the market, competitors, and consumer trends related to laminate and other high-performance fabrics in the Military and Outdoor space.
• Creative Development: Lead creative development efforts to motivate the target audience to take action. Collaborate with design and content teams to create compelling brand assets.
• Brand Image Enhancement: Expand the brand image and market share for ULTRAcomp. Continuously improve overall brand perception through strategic initiatives.
Qualifications
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Proven experience as a Brand Manager or similar role, preferably in the military, textile, or outdoor gear industry.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and leadership abilities.
• Creative mindset with a passion for brand building.
• Proficiency in office software (MS Outlook, Excel, Teams, and Business Central preferred)
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