Company Overview:

Thril Inc. is a forward-looking design and manufacturing company specializing in small arms weapon accessories and components. Our unwavering commitment to providing high-quality shooting products at affordable prices reflects our dedication to making exceptional shooting experiences accessible to all. With aspirations to lead the industry, we are in search of a creative and passionate Content Creator and Brand Strategist to help shape our brand’s future.

Job Summary:

Are you a branding and social media enthusiast with a deep-rooted passion for firearms? If so, an exciting and impactful opportunity awaits you within our organization. As the Content Creator and Brand Strategist, you will play a pivotal role in developing and executing our brand strategy and social media marketing initiatives. Your contributions will be instrumental in enhancing our brand’s identity and expanding our presence across a range of online platforms.

Key Responsibilities:

• Brand Stewardship: Immerse yourself in the essence of our brand, ensuring all content resonates with our brand identity and remains highly relevant to our audience.

• Content Creation: Actively contribute to content creation, including photography and videography.

• Strategic Social Media Management: Develop and execute comprehensive social media strategies for platforms such as Instagram, Facebook, TikTok, and emerging platforms. Your focus will encompass audience growth and enhancing our brand perception.

• Content Calendar Management: Create and maintain a 30-day social media calendar that seamlessly aligns with our overarching Marketing calendar, campaigns, and objectives.

• Email marketing: Develop and manage email marketing campaigns, generate content and monitor performance.

• Influencer and Brand Partner Collaboration: Collaborate with influencers and brand partners to orchestrate and execute cross-promotional social content.

• Event Participation: Attend events as required, providing comprehensive coverage across our social media platforms.

• Trend Monitoring: Stay current with the latest trends and best practices across all social media platforms, ensuring our strategies remain current and engaging.

• Audience Engagement Excellence: Foster active engagement in all areas where customers and audience members interact with our brand, including social channel comments, DMs, external blogs, forums, owners’ groups, and more.

• Product and Brand Proficiency: Cultivate an exceptional understanding of our products, brand narratives, and more to consistently represent the brand across all social media platforms and touchpoints.

• Copywriting Prowess: Demonstrate outstanding copywriting skills that are not only grammatically sound but also compelling and engaging.

• Data Analysis and Reporting: Analyze and report on critical social media key performance indicators, reach, engagement, and more, refining strategies as necessary.

Qualifications and Experience:

• Education: A Bachelor’s degree in Marketing, Communications, or a related field with a focus on branding (or equivalent work experience).

• Social Media Experience: Demonstrated experience in managing social media accounts for businesses or organizations, including planning and executing social media strategies, content creation, and community engagement. ideally with an emphasis on branding, especially in the firearms or shooting sports industry.

• Branding Expertise: Strong knowledge and experience in brand development and management, with the ability to ensure brand consistency across all social media channels.

• Content Creation: Proficiency in content creation, including copywriting, graphic design, and basic video production.

• Analytical Skills: Ability to analyze social media performance data and translate insights into actionable strategies for brand improvement.

• SEO Knowledge: Understanding of SEO principles and their application in social media content for increased brand visibility.

• Social Media Tools: Proficiency in using social media management and analytics tools.

• Industry Knowledge: Familiarity with the firearms / shooting sports industry enabling a better understanding of the target audience and competition.

• Project Management: Strong project management skills to handle multiple campaigns and brand initiatives simultaneously.

• Influencer Relations: Experience in working with influencers and brand partners to create and execute effective brand collaborations.

Job Type: Full-time, salary

Benefits:

• 401(k)

• Employee discount

• Flexible schedule

• Health insurance

• Paid time off

Work Location: Hybrid remote in Pipersville, PA 18947

Applicants may apply via email with a resume sent to Matt Pettit MPettit@thrilusa.com

S&S Precision is currently hiring Procurement Specialist, Graphic Designer, CNC Machinist/Programmer, Inside Sales, Seamstress, and General Assemblers.

Go to their careers page for more information: www.sandsprecision.com/careers

You’re an industry veteran looking to join a company that is building revolutionary technology. You’re at a point in your career where you want to be surrounded by a superstar team that is running at full speed to maintain market dominance, while moving strongly to overtake another. You love the security of a big company with military contracts, but what really drives you is the flexibility and startup mentality to be an impact player, contributing to product and market definitions. You have passion for our core markets including shooting sports, technology, outdoor adventure, military, law enforcement and are active in at least one. You’re looking to work hard, have fun, and for a big win on your resume.

Job Overview: B&T USA is seeking a Marketing Manager to contribute and manage marketing initiatives that support the sales team and our channel partners.

Essential Duties and Responsibilities:

Planning & Execution

• Work directly with the Vice President of Marketing to build annual and quarterly plans that directly support sales and revenue objectives

• Manage key marketing programs supporting in-house commercial sales, external rep agencies, retailers and distributors.

• Engage with our agency relationships including public relations, digital marketing, website management and professional content services

• Ensure our brand, pricing and messaging stays protected and enforced in the market

• Contribute to our social media strategy and implementation ensuring it supports our channel just as well as it supports our direct sales efforts

• Support, organize and attend key conferences and industry trade shows

• Develop thought leadership pieces that continue to position B&T as both an industry leader and breakaway innovator

• Participate in ongoing meetings with key sales and product employees

• Publish internal communications on a regular basis that keeps the entire organization (inclusive of 3rd party partners) abreast of company news, new content and/or changes to any of our products or marketing material

• Stay up to date on the latest marketing trends and tools

Data & Analytics

• Ensure all marketing efforts and budgets are aligned with monthly and quarterly KPIs

• Sift through marketing data to find important trends

• Run surveys to answer questions and challenge internal observations and opinions

• Analyze and understand with extreme detail competing products in the market

• Support the sales team and product team with real world analytics on the current performance of our markets, products, and geographies.

Skills

• Experience in working cross functionally with key sales and product employees

• Ability to define and manage a multi-faceted marketing plan that includes supporting both a sales team and a direct to dealer channels

• Verbal and written communication skills, attention to detail, customer service and interpersonal skills. Ability to work independently and manage one’s time.

• Knowledge of business and management principles involved in strategic planning, resource allocation, and marketing methods.

• Ability to apply historical data and to analyze marketing trends related to shifts in product, positioning, seasonality, and other possible course corrections

• Very savvy technically with all key computer applications such as, Microsoft Word, Excel, Dropbox, and Zoom; as well as key marketing and analytical platforms such as, Google Analytics, Facebook Business Manager, and Social Analytics tools, as well as Adobe Illustrator, photoshop and Lightroom.

Education & Experience

• BS in Marketing or Business preferred, or equivalent industry experience

• Passion for the shoot, hunt, outdoor markets and are active in at least one

Qualifications

• 5-7 years applicable experience in digital and product marketing

• Demonstrated ability to coordinate cross functional teams and deliver unity of effort

• Successful support of new product launches and new business capture

• Must be able to process large volumes of information quickly and determine common threads and relate it to current marketing strategy

• Must be a team player with strong problem-solving skills and ability to operate in conditions of uncertainty

• Experience within the firearms, outdoor or similar industries

• Excellent interpersonal, and communication skills to foster a cooperative environment

• Ability to develop recommendations and justify sound business decisions and strategies

Work authorization:

• United States (Required)

Salary Range

• $60,500 – $77,000

• Comprehensive benefits package includes health, dental, vision, employer matched 401K and more.

• This position is remote

About B&T USA

B&T USA, a Florida-based firearms, suppressor and accessories manufacturer operating under license of B&T AG SWITZERLAND, which was founded in 1991 as a designer and manufacturer of the industry’s most advanced suppressors. Under the leadership of Karl Brügger, B&T AG has evolved into a world leader in the design, manufacture, and sale of the most technologically advanced, high-performance weapons systems in the world. From the comprehensive APC (Advanced Police Carbine) line, recently adopted by the United States Army, to the new 9mm USW® (Universal Service Weapon) and USW conversion kits; B&T weapon systems are used globally by police, Special Forces, and elite military units.

B&T USA and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for creating innovative solutions.

B&T USA is an equal opportunity employer.

Apply here.

If you’re looking for an amazing opportunity at one of the world’s most innovative companies, there are two things you should know about AV.

1. We help our customers solve some of the world’s toughest challenges.

2. We get to share our accomplishments… just as soon as they’re declassified.

Click here to check out their open roles.

Multiple positions are currently open at Knight’s Titusville facility.

Please feel free to look under the Employment Opportunities’ page at www.knightarmco.com/careers

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