This is awesome news to me. I only have I known Dave for years I’ve been a huge fan of the Cocona fabric technology for almost as many. This is a great team up and I’m looking forward to see what Dave has in store for us in his new position.

Dave Bywater, who built the Military, Special Forces, and Wildland Fire business at Massif Mountain Gear, is now heading up all Military, Wildland Fire, and West Coast accounts for Cocona Natural Technologies, maker of patented 37.5™ Technology.

“It is an honor to be reunited with Dave, he is one of the finest men I know”, noted CEO Jeff Bowman who previously worked with Bywater at Massif. “Dave will help take our customer service to the next level.”

A lifelong user of high-performance gear, Bywater grew up climbing in Utah and spent 16 years as a Grand Teton National Park Employee. As part of the elite Jenny Lake Climbing Rangers, he routinely performed helicopter short-haul rescues as well as high-angle rock, ice, and snow rescues. Bywater received the Department of Interior Valor Award for an extreme rescue on Mt. McKinley. He has also been a Wildland Fire Fighter on engine and ground crews.

Bywater has more than 10 years of experience in the high-performance garment and textile industry and was most recently Vice President of Government Sales at Massif. Instrumental in developing and securing the company’s most successful programs such as the Army Combat Shirt and the Flame Resistant Environmental Ensemble, Bywater was also responsible for getting Massif’s flame-resistant garments approved for use in every branch of the US military.

“I’ve spent my career both using high-performance gear and getting the best equipment possible into the hands of people with the world’s most dangerous jobs,” said Bywater. “I’m excited to work with 37.5 technology, which, among other benefits, can help mitigate heat stress so you can focus on the job at hand—whether that’s training for an event, performing on a team, or protecting the country. The technology has an incredibly broad range of applications and the opportunities are limitless.”

Bywater will be at the 37.5 Technology booth at OR in August 6th through 9th. For inquiries, please email dave@cocona.com.

www.thirtysevenfive.com

Tags: 37.5 Technology, Cocona, Massif, Outdoor Retailer

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