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Aimpoint Joins Forces With Tatiana Whitlock

Titiana Whitlock

Manassas, VA – April 5, 2017 – Aimpoint, the worldwide leader in reflex sight technology, is proud to announce their new brand ambassador Tatiana Whitlock. She is a nationally recognized firearms instructor, martial arts practitioner, and subject matter expert writer for many firearms related publications. Tatiana has a powerful presence and influential voice in the firearms education and defensive training industry. Mother of two, she is a proud member of the NRA and is heavily involved in the NRA New Energy program of the NRA Women’s Network.

“Aimpoint sights are ‘Always Ready’ and ‘Always On,’ and I can’t think of a better way to describe Tatiana,” said Andrea Cerwinske, Vice President of Marketing and Business Development for Aimpoint Inc. “She is an expert in so many different practices, a powerhouse in our industry.”

Tatiana is a firearms and defensive tactics instructor who enjoys working with men, women, and youth from all walks of life. She built her career around providing the proper tools, techniques, and knowledge to her clients in order be safe and confident in a world that sometimes isn’t. Not only does Tatiana teach all over the country, she also takes every opportunity to continue her own training with the best firearms and tactics instructors in the industry. She is a featured instructor on NRATV’s NRA Women, Tips & Tactics, and NRA New Energy, as well as Trigger Time TV and Panteao Productions.

“I am excited to join the Aimpoint team,” said Tatiana Whitlock. “Representing such high-quality optics and a company with exceptional service and corporate culture is a great honor. I look forward to introducing more students and firearm owners to the Aimpoint product line for hunting, personal defense, and range work.”

About Tatiana Whitlock
Tatiana’s journey into the world of firearms began six years ago after participating in her first shooting class, an NRA Women on Target clinic. She immediately left a career in plastics manufacturing & industrial design to pursue an immersive education in firearms with a focus on self and home defense. She is the Director of Training at Howell’s Gun Shop in Gray Maine, COO of GAT Marketing, and on the product design team at G-Code Holsters. Tatiana offers training programs across the country for beginner and intermediate level students looking to build a foundation of skills for home and self-defense.

About Aimpoint Inc.
Aimpoint produces a complete line of high quality reflex sights for use by military, law enforcement, hunters, and sport shooters. The company also produces electronic fire control systems for use on crew-served weapons. For more information on Aimpoint products, please visit the company’s webpage: www.aimpoint.com.

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13 Responses to “Aimpoint Joins Forces With Tatiana Whitlock”

  1. Ryan Snow says:

    I guess Aimpoint had enough of LAV

    • Disco says:

      I think we all kind of have. Here’s the formula:

      1. He imparts some decent advice
      2. He gets picked up by some company
      3. He acts like X company is the absolute best
      4. He starts to get uppity. Anytime someone moderately questions something and/or finds a different way; he tosses out his 30 year old exploits like he was Moses atop the hill.
      5. He jumps to another brand.

      Part of me admires it, part of me thinks he isn’t getting younger.

      Eventually he’ll be teaching at Tactical Response.

      I neither like nor dislike the man’s public persona. I am sure at home and in private he is a total prince.

      Tatiana is a MILF though so it all works out

  2. COP in Multicam says:

    I’d bet you guys have nailed it.

    The “Director of Training at Howell’s Gun Shop in Gray, Maine” is “Replacing” Larry Vickers…

    Special Operations veteran, highly experienced industry consultant, and world renowned firearms, accessories, optics, shooting, tactics, instructor, etc, etc.

    Sounds like Mrs. Whitlock is merely getting another industry insider hook-up. Most likely she won’t personally sell one Aimpoint but hiring her earns some Aimpoint employee brownie points in his online/D Level firearms industry clique. Most like the COPerator / Cops in Multicam clique.

    • Jester says:

      How does one gain entry into this elite group?

      • COP in Multicam says:

        Very easy.

        (1.) Find a clique inside a FB group or online forum. Preferably one with both, plus a magazine connection / Youtube page would not hurt.

        (2.) Determine which four year pre 9/11 Marine / small town cop / five man department SWAT Team “Operator” is the coolest in the group.

        (3.) Suck up to him by agreeing with everything he says online, attend his classes (No doubt he portrays himself as an “Instructor”, promote his classes, do a Youtube video supporting him, etc.

        (4.) Support any company that gives him free crap, and promote their products.

        (5.) Buy Multicam

        Follow these easy steps and do them correctly and their is a good chance you can get free crap or even endorsement deals yourself. All from inside the same echo chamber / clique but who cares..you will be a new Internet “Operator” and can start teaching classes now as well.

  3. Gentlemen,
    Really? No one could or should replace Larry. He is an industry professional and decorated vetran who is NOT replacable. I am honored to join the Aimpoit team and represent the brand. Sadly, such commentary will follow any announcement of a female choosing the professional track in this industry. That being said, I welcome you to come by the Aimpoint booth at NRAAM and say hello in person.

    • SG says:

      Haters, as they say, gonna hate.

      Congratulations on the new opportunity, and there’s plenty of people who’s opinions of this are not reflected by much of the above commentary.

  4. Dellis says:

    I for one never understood the lashing Larry gets and to a good deal Hackathorn also.

    Congrats Tatiana

    • Ryan Snow says:

      the whole “make fun of LAV” thing is kind of a meme In the cyber gun community based on a series of very public blowups and exchanges he had specifically on arfcom and with a few other websites. I personally have no issue with him. I’m just repeating a punchline and meme. Is it disrespectful? Yup. But no different than our misdirected anger at a whole host of other people and topics.

      Nobody lashes out on Ken Hackathorn, ken is the type of guy that will urge you to use whatever car oil you got in your garage while LAV will be like “buy FireClean!”

      • SSD says:

        There’s always an internet tough guy who will talk shit about Ken. Of course, he’ll never actually find himself in a situation where he’s confronted face-to-face anyone that he talk shit about, so using a nom-de-merde is kind of pointless.