TYR Tactical

ZEV Technologies Hires New VP Sales

Oxnard, CA – April 2nd 2018 – ZEV Technologies is excited to announce and welcome Garin Lee as the new Vice President of Sales for ZEV Technologies.


Matt Ridenour, CEO of ZEV Technologies, shared, “At ZEV we aspire to hire to people that challenge us to be better and who push us to expand our vision. Garin has run sales organizations ten times our size and truly understands this marketplace and our customers.  His focus at ZEV will be on customer advocacy and customer intimacy.  We want to match our world class products with a world class sales and service.”

Garin Lee commented that, “I am honored to be part of the ZEV team and I’m looking forward to being part of the leadership and direction of ZEV. I have always been an ambassador of ZEV and what Alec Wolf was doing in the early days of ZEV. Getting a chance to work with close friends that have put blood and sweat into what is now a truly great brand is exciting and I am looking forward to the adventures and ZEV culture in the next chapter of an incredible company.”

Garin comes to ZEV after serving as the Director of Sales for Surefire LLC where he managed commercial, distributor and Canadian sales for all of the Surefire product lines, prior to Surefire he served as Western Regional Sales Manager for Under Armor and National Account Manager for Oakley.  Garin has always been involved in the shooting industry and is an avid outdoors enthusiast.


Congrats Garin and Team ZEV! Very excited about this news.

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5 Responses to “ZEV Technologies Hires New VP Sales”

  1. Stickman says:

    Zev is certainly forecasting big things if they are continuing to advance and invest like this. It will be interesting to see where they go with development of new products and projects.

    • Stephen says:

      Indeed, im just hoping no one with surefire suppressor issues has problems like in the past as he was instrumental in getting people squared away like they should have been from the get go. Im assuming he has left the Surefire organization in its entirety now… great guy all around, wish him the best in his new endeavours!

    • Joe_momma says:

      With all the money they save by having the school for the blind do their stippling, versus what they charge their customers, they should have plenty to invest

  2. straps says:

    Customer Intimacy?