TYR Tactical

Massif Launches Inversion Base Layers with New Fabric Technology

Massif Team Creates New Flame-Resistant Base Layer Fabric Blend with Comfort and Performance at the Forefront
ASHLAND, Ore. – September 2, 2020 – Massif, a world leader in performance clothing for the United States Military, today announced the launch of its new Inversion base layer line, made with an advanced tri-blend fabric developed by the in-house textile team at Massif.

The new Inversion products are the perfect complement to the existing Massif base layer assortment; they are engineered to provide unparalleled performance across multiple environments with the flame-resistant protection you’ve come to know and count on from Massif.

The specially blended yarn plus the addition of spandex generates improved range of motion, incomparable next-to-skin softness, and extraordinary recovery for wash durability with no unsightly “bag outs.”

Sweat is rapidly wicked away from the body through a superior moisture-management system scientifically engineered for faster dry times. This results in a highly breathable garment that allows the wearer to fully focus on the mission. To top it all off, industry-leading pill resistance combined with an advanced antimicrobial platform significantly boosts long-term wearability.

“Our customers have repeatedly asked us to create an extraordinary base layer at a competitive price,” said Darci Knobel, Vice President of Customer Experience. “Our Textile and Technology team, in collaboration with Apparel Design and Development, rose to the challenge for the launch of our Inversion Lightweight and Midweight Base Layers. One touch and you’ll be sold.

A few cycles of wear and you’ll be touting your new favorite base layer.”

The flame-resistant Inversion base layers are comfortable, affordable and mission ready. Inversion is offered in several colorways, including: Tan 499 and Tan 498 on the shelf today; as well as Black and Navy coming in late 2020. The line comes in lightweight t-shirts, long-sleeve crews and bottoms, as well as midweight long-sleeve crews and bottoms.

For more information on Massif, visit www.massif.com, or see what the company is up to on Instagram and Facebook.

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