Last month we posted an article on Never Quit Industries. Unfortunately, it looks like they are ceasing production of their Meal Replacement.
Important Announcement from Nathan K. Merithew, NQI
Level: High Importance
To: All NQI Customers and Patrons
From: Nathan K. Merithew, Owner NQI
Dear customers and patrons of NQI products, workouts and services,
I am writing this letter because I learned a long time ago that leadership has the fiduciary responsibility of keeping its people informed. Some of my colleagues in the MIL/LE industry disagree with my decision to practice this philosophy of giving the customers so much information, but I do not. Our customers look to our product line to help them on real world missions and use our workouts to help better their physical conditioning, sometimes to help to complete those missions. What this means is that “you”, our customers, look to us for dependability, which means you put your trust in us to deliver.
Since the beginning of 2008 NQI has had many obstacles which have been extremely costly. We had a manufacturing issue in JAN, which delayed our additional flavors from being packaged. We also partnered with a product rep group/sales force that had its own internal problems unknown to us. The aforementioned items eventually slowed our ability to deliver and to date has eroded investor confidence in the ability to return a profit on the time table originally anticipated.
These items coupled with the other ups and downs of a small start-up company in a less than stellar economy has had a devastating impact on our business model. Over the past few months I have personally been working contracts to keep NQI going but this takes time away from NQI itself. Truth be known, 90% of this company apart from the investment dollars and trade show help has been shouldered by one person. This would include all the content you see, product development, workouts, daily logistics, sales, etc… It has come to be too much to be profitable on this end, and thats what businesses are about, turning a profit.
With this being said NQI will be discontinuing its ASAP Any Situation Always Prepared High Protein Meal Replacement product line effective immediately. It will be available however over the course of the next 3 months on our website at $19.95 a box from the Reg. $49.95-59.95 depending on the specials we were running.
Myself and Dave Wilson created ASAP for one reason, to help feed warriors. This inherently may have been another problem with our business itself, we are more concerned about troop welfare than profit.
NQI will continue to deliver you free workouts and offer training courses in regards to specific areas of study along with our strategic relationships with other much larger companies that offer goods and services in the industry.
As for myself I have recently been cleared to return to active duty by the end of the year, this time with the US Navy to be a corpsman to help to take care of our Marines.
NQI will be in good hands upon my departure and I will still play a role in its future guidance.
I am very thankful for all of the relationships I have made along the way, some of which have had the beginning of life long friendships.
Thank you all for your business over the past year.
Semper Fi
Very respectfully,
Nathan K. Merithew, NQI
