Tactical Tailor

Posts Tagged ‘Fielding Miller’

Polartec Retains Fielding Miller for Brand Communications

Wednesday, July 6th, 2016

(Lawrence, Mass.) – July 6, 2016 – Polartec, the premium provider of innovative textile solutions, has retained the services of Fielding Miller to support its marketing efforts. Fielding Miller will oversee brand communications with a focus on editorial marketing, and content strategy, production and distribution.

“I think a great deal of Polartec, having worked with the company in an agency capacity in the past,” says Fielding Miller. “This is a special opportunity to work in a more integrated role as a member of the Polartec team. Polartec has developed more capabilities than any other fabric company, but what sets Polartec apart is its development work with partner brands, providing solutions specifically for them. I’m excited to tell those stories with Polartec partners, which include some of the best consumer brands in the world.”

“We are very excited to have Fielding join our team,” adds Gary Smith, Polartec CEO. “His prior agency work on our behalf provided him with deep knowledge of our products and markets. That experience combined with his passion for sport provides Polartec with excellent marketing communications capability.”

Polartec is an increasingly global solutions provider in a constant process of innovation. Polartec is currently launching Polartec Delta cooling fabric, the brand’s first fabric platform developed specifically for hot weather. In the second week of July, Polartec will announce the winners of the Polartec Apex Design Awards, highlighting some of the most innovative and appropriate uses of Polartec fabrics this year, in categories spanning technical outdoor, workwear, athletic and fashion.