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Posts Tagged ‘Original SWAT’

Altama Has Something To Show You At SHOT

Thursday, January 14th, 2016


Check out their latest boots at showcase booth #20149.

Original S.W.A.T. – SHOT Show Off Contest

Wednesday, January 14th, 2015


Original S.W.A.T. will be running an additional contest for those who can’t attend SHOT Show, giving away boots through their social media outlets. More will be revealed as SHOT Show draws closer.


Drop In On Original SWAT At SHOT Show

Friday, January 9th, 2015


The time is nearing. SHOT Show is already 2 weeks away. If you happen to be attending visit the Original S.W.A.T. ?booth 20149. OSWAT will be unveiling some new items that people have been asking about even at last years show. Original S.W.A.T. will also be giving away a pair of boots each day of SHOT. But you’ve got to stop by the booth to find out how to enter.

Happy Holidays From Original S.W.A.T.

Thursday, December 25th, 2014

Merry Christmas Original SWAT

Original S.W.A.T. would like to extend a Happy Holidays greeting to the SSD readership!

Original SWAT Secret Santa

Additionally, Original S.W.A.T. is offering a special ‘Secret Santa’ discount to anyone who signs up for their Insider’s Mailing List. This offer is valid through December 31st. You can do so here.

Original S.W.A.T. – Cyber Monday Sale

Monday, December 1st, 2014



Original Footwear Purchases Wellco and Altama

Thursday, August 21st, 2014

This letter went out last night from Kevin Cole President of Original Footwear (aka Original SWAT) regarding their purchase of Wellco and Altama brands out of Ch 11 Bankruptcy. This is great news as they salvage these brands and institute US production for Original SWAT.

Dear valued customers,

We are pleased to announce that our company, Original Footwear, has purchased the majority of the assets of Tactical Holdings and Operations Inc. as of August 15th, 2014. Most notably we welcome the Wellco and Altama companies—brands with a wealth of history, research, and footwear technology.

These premier footwear brands have served military personnel for generations and will live on next to our already successful and rapidly growing Original S.W.A.T. brand of performance tactical boots. With our fifteen-year record of constantly improving footwear manufacturing techniques and quality assurance, this acquisition is a perfect fit for all involved.

There are many important steps to take, and our journey has just begun. We will face all obstacles head on. As a first priority, we are consolidating manufacturing at our state-of-the-art facility in Morristown, Tennessee, and ramping up USA production.

Our unwavering mission is to create the most reliable military and law enforcement boots on the market, and ensure our availability standards are met. Combining Original S.W.A.T’s consistent quality and value with Wellco and Altama’s unique understanding of military needs, we are confident that the end results will far exceed our customers’ expectations.

Thank you for your time and understanding. Please make note of our new Customer Service information below and feel free to contact us at any time.

Best regards,

Kevin Cole
Original Footwear