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Posts Tagged ‘Smith Optics’

Update On The 2015 Gelande Quaffing Championship

Tuesday, May 19th, 2015


The venue for this year’s Gelande Quaffing Championship has changed. It is now being held at the Flambe Restaurant – 615 Channelside Drive #123 Channelside Plaza. The competition is still being held on May 19th at 1700.

Read the original article for further details on the event:

2015 Gelande Quaffing Championship (UPDATED)

Tuesday, May 12th, 2015

Edit: The location of this year’s Gelande Quaffing Championship has changed. If you plan on attending, the new venue is the Flambe Restaurant – 615 Channelside Drive #123 Channelside Plaza. The date and time have not changed.


With SOFIC just around the corner, that means it’s also time for the third annual Gelande Quaffing Championship. Join Smith Optics and S&S Precision May 19th at 1700 at the Flambe Restaurant – 615 Channelside Drive #123 Channelside Plaza, for an event full of comradery and friendly competition, all for a great cause.

If you’re attending, be sure to bring a bit of cash as there will also be a silent auction for some great gear, with the proceeds going to support the All In All The Time Foundation. Auction prizes include guns, knives, grills, coolers, suppressors, ‘Save The A10’ longboards, a Polaris Ranger ATV, and much more!

Not sure what this whole Gelände Quaffing thing is all about? Read this and then check out the video.

In 1986, the skis were skinny and the snow was fat, during a 14 foot storm, the infamous underground crew of the Jackson Hole Air Force was going stir crazy in the Bear Claw Café, waiting for the mountain to open. In those days the bartender would send a freshly filled beer mug sliding down the bar to the patron who ordered it. One fateful night a beer mug slid off the end of the bar, took air, was caught seconds before a glass shattering catastrophe, and promptly pounded. Gelände Quaffing was born. Apres’ ski competitions followed, testing the unique skills of all who entered, and provided exciting entertainment for all spectators. But somewhere along the way Gelände Quaffing was lost and the après ski spirit forgotten.

Stay tuned for more details on the auction and how to sign your team up early.

Smith Brand Video 2015

Friday, January 9th, 2015

SMITH BRAND 2015 from smith optics on Vimeo.

Celebrating 50 years, Smith has updated their logo but remain true to their core.

Smith Celebrates 50th Anniversary By Launching New Brand Identity

Wednesday, January 7th, 2015

KETCHUM, ID (January 5, 2015) – In 1965, Dr. Bob Smith, orthodontist and original ski bum, developed the first sealed thermal lens and breathable vent foam goggles so he could get a few more powder runs on days when everyone else had to go indoors. With our golden anniversary celebration in 2015, SMITH stays true to its vision of pioneering advanced products to fuel fun beyond walls, creating innovations that amplify awesome, and crafting gear where every detail makes a difference.

Our vast heritage of product innovation has formed who we are as a brand today. SMITH first revolutionized the outdoor experience through the introduction of the first interchangeable lens system for sunglasses and snow goggles then quickly took fog-free goggle technology to the next level with the launch of two new ventilation systems for seamless goggle/helmet integration. Over the next few years, SMITH developed the world’s largest eco-friendly sunglass collection. Most recently we created the most scientifically advanced polarized lens technology, ChromaPop™, while simultaneously creating a dramatically new approach to ventilation and protection in snow and bike helmets through the use of Aerocore™ technology.


Taking 50 years of heritage to inform the next 50 years of innovation, SMITH is dedicated to making products that authentically empower thrill seekers and modern explorers in snow, bike, fish, surf, peak performance outdoor adventure and more.

As a declaration to our future progress, we are proud to announce the new visual identity of SMITH. Following a refined brand platform that modernizes our beliefs, values, and who we stand for, SMITH will re-launch our entire product range in January 2015 with a new logo and brand presentation. With clean, modern and refined letterforms, the updated logo hearkens back to our original identity and speaks to the fundamental tenets of our brand: performance, movement, and essential design.

Smith Optics

Throughout the year, SMITH is globally rolling out its new visual identity across in-store visuals, consumer and trade advertising, updated website and new product packaging in addition to product logo updates on goggle straps, snow and bike helmets, lifestyle and performance sunglasses and ophthalmic eyewear.

The new SMITH identity represents the forward movement of an iconic brand rooted in the great outdoors. From sand to snow, SMITH continues to blend clean style into products tuned for thrilling experiences, while maintaining an inclusive and dynamic personality. To us, the experience really is everything and thus it’s ALL about friends on a powder day. Here’s to one hell of a good time for the next 50 years.

Congrats Guys! Here’s to 50 more.

Smith Optics – The Gray Man MilSpec Ballistic Aviators

Friday, August 22nd, 2014

The Gray Man

The Gray Man ballistic aviators were developed by Smith Optics with direct input from Special Operators. The idea was for MilSpec sunglasses that would allow them to blend in during low-vis operations i.e. as “Gray Men”. Created over a year ago, they’re now available for the civilian market.

The frame can be ordered in either Matte Black or Matte Gunmetal with Gray Mil-Spec lenses. The Gray Man meets ANSI Z87.1 and MIL-PRF-31013 clause

The Beyond Clothing Pirate Ship At SOFIC

Thursday, May 15th, 2014

Pirate Boat

For SOFIC, Beyond Clothing, along with industry partners Mystery Ranch and Smith Optics, will be hosting their latest gear as well as holding meetings on a massive yacht parked in front of Jackson Bistro in Tampa, Florida, across from the convention center. Walk-ins are welcome May 20th and 21st from 9 to 5.

For appointments contact:

Smith Optics Elite

Tuesday, January 21st, 2014

2013 Gelande Quaffing Grudge Match Mugs

Friday, May 10th, 2013


After SOFIC on May 15th a grudge match is going down. The Gelande Quaffing Grudge Match and Silent Auction, hosted by Smith Optics and S&S Precision, will raise money for the TOMMY V FOUNDATION in honor of Brett “Shady” Shadle & his family. Only 200 of these mugs were produced and the teams competing have first go at them. Learn more at Smith Optics booth #444 at SOFIC.