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Vertx Awarded 2017 Best Holiday Season Partner

Tuesday, May 1st, 2018

OpticsPlanet, Inc., Online Destination for Technical and High-Performance Gear, Names Vertx® Best Holiday Season Partner

Cincinnati, Ohio – Vertx®, a leading manufacturer of low-profile apparel and gear, has recently been named the 2017 Best Holiday Season Partner by OpticsPlanet, Inc. As a primary supplier of apparel and gear for OpticsPlanet, Vertx® partners with one of the world’s largest online retailers. Through OpticsPlanet, Vertx® has the access to serve customers all over the globe.

“We are honored to be recognized by OpticsPlanet as the “Best Holiday Season Partner”. Their mission to provide exceptional service to all customers meets our standard of quality,” said Justin Roberts, Vertx® Brand Manager. “OpticsPlanet has been a very supportive organization to partner with and we very much appreciate this award.”

OpticsPlanet.com is a leading online retailer that offers brick and mortar know-how combined with exceptional customer care. OpticsPlanet bestows awards annually to show appreciation for their partners’ cooperation and performance during the year. As the recipient of the “2017 Best Holiday Season Partner” award, Vertx® is recognized as an outstanding brand partner for apparel and gear and highlights its excellence in the tactical industry.

“In 2017 we were happy to award Fechheimer Brothers Company and their brand Vertx® the “Best Holiday Season Partner” award,” said Kate Hury, OpticsPlanet, Inc. Director of Merchandising and Supply Chain Management. “They have been a fantastic partner in the apparel category and manage a great brand. The Vertx® brand resonates well with our customers and their promotional program is second to none!”

Vertx® and OpticsPlanet.com together offer an incredible selection of high quality products with maximum distribution. For more information, visit vertx.com or opticsplanet.com respectively.

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Vertx Launches New Glove Line for 2018

Friday, April 6th, 2018

Cincinnati, Ohio – Vertx®, a leading manufacturer in low-profile apparel and gear, announces the launch of a new cutting-edge tactical glove line designed to further support the Prepared Professional™. This new line of gloves consists of four innovative styles including the VaporCore™ Shooter, Rapid LT, FR Assaulter and FR Breacher.

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With more than 175 years of experience in the military and tactical world, we combined expertise and research to develop a new line of gloves that would meet our standard of quality, provide superior functionality and address some of the top needs expressed by today’s customer base,” said Justin Roberts, Vertx Brand Manager.

All four gloves share similar features including articulated pre-curved fingers that provide exceptional fit and dexterity necessary for comfort and functionality. Strong hook and loop wrist closures ensure a secure fit and double needle topstitch reinforcement in all key areas maximizes the gloves life-span.

The gloves mimic human skin through the use of natural goatskin suede, enabling a better sense of touch. The middle finger and thumb also include conductive touchpoints for use with smartphones and other touchscreen technology.

In addition to the gloves’ shared characteristics, each style has a unique set of key features. The VaporCore™ Shooter has active particles permanently embedded within its fabric that allows the glove to dry five times faster, keeping the hand cool and comfortable. The Rapid LT incorporates an expertly constructed lightweight

design, pairing the suede with a two-way fabric providing free range of motion. This glove also benefits from color fastness, retaining its original color wear after wear. The FR Assaulter and FR Breacher both benefit from flame resistant qualities, as Kevlar® thread knitted throughout the pieces provide excellent durability. The FR Breacher also provides knuckle protection, guarding the back of the hand from harsh environments and general wear and tear.

For more information regarding the new tactical glove line, visit www.vertx.com.

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Posted in Advertiser, Handwear, Press Release | 2 Comments »

Vertx Launches 5 Days of Thanks Campaign 2017

Saturday, September 30th, 2017

Philanthropic campaign aims to support military and public safety organizations during the holiday season

October 1, 2017
Cincinnati, OH—Vertx, a leader in low-profile apparel and gear for the Prepared Professional, announces the return of its 5 Days of Thanks campaign. The campaign aims to say “thanks” to customers while paying it forward to organizations that support veterans, law enforcement or other groups that protect our life and liberty.
The 5 Days of Thanks Campaign gives customers the opportunity to submit the name of their favorite charity or organization to receive one of four $500 contributions or one $1000 contribution. By signing up at www.vertx.com/thanks customers will be able to submit their entries as well as enter for a chance to win a $200 Vertx gift card valid through December 31, 2017. A complete list of terms and conditions for the 5 Days of Thanks campaign can be found on the Vertx website.

The 2017 Vertx 5 Days of Thanks campaign begins Sunday, Oct. 1 and will run through Nov. 15, 2017.
“Last year we saw incredible enthusiasm for the campaign, and it truly goes to show how supportive this industry is,” said Justin Roberts, Brand Manager of Vertx. “The 5 Days of Thanks campaign is our way of giving back and saying thanks to our military, first responders and organizations that support them. Without them, we wouldn’t enjoy the safety and freedoms that we do every day.” Organizational winners will be chosen starting November 20th, 2017 through Black Friday, November 24th, 2017. Winners will be announced via the Vertx email newsletter, Vertx’s Facebook page, and Instagram throughout the week of November 20th.

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Vertx Announces Its Hyde And Hyde LT Pants

Wednesday, April 26th, 2017

Cincinnati, Ohio (April 2017) – Vertx, a leader in low-profile apparel and gear for the prepared professional, announces the release of its newest product, the Hyde Pants and Hyde LT Pants.

The Hyde and Hyde LT Pants are built for the Prepared Professional who needs to blend an everyday lifestyle look with functionality and capacity. This casual, “no profile” stretch pant includes a number of classic Vertx features and has the capacity to store daily items from cell phones to magazines in a discrete, convenient manner. With the inclusion of VaporCore, powered by 37.5 Technology, the pants actively keep you cool and dry while allowing unparalleled freedom of movement. The Hyde Pants are constructed with a heavy-duty 7 oz. fabric, while the Hyde LT Pants are built with a light yet strong 5 oz. fabric.

“No one wants to stand out when they’re at work, the movies or at a restaurant with their family, but they still want to be prepared. These ‘no-profile’ pants allow the prepared professional to blend in, look good and be comfortable, yet still perform. It’s a simple concept really, be prepared, without looking tactical,” said Darrell Morrow, vice president of Vertx.

Features:

1. Relaxed fit features a defined contour waistband allowing optimum fit and comfort of waist and back rise.
2. Two reinforced utility pockets along back yoke above back pockets.
3. Lower front hand pockets for easy access with or without a holster.
4. Discreet dump pocket on right side for phones, magazines or other essential gear.
5. Low-profile zippered vent pocket along the seam of both legs provides air circulation.
6. Reinforced heel kick plate for durability.
7. Small, hidden utility pocket inside of bottom cuffs.
8. All pocket corners reinforced with metal rivets.
9. Gusseted crotch.

The 7 oz. Hyde Pants will be available in Military Olive, Seal Brown and Smoked Pearl, while the 5 oz. Hyde LT will be available in Alligator Green, Fathom Blue and Griffin Grey. MSRP is $89.95.

See the Hyde and Hyde LT Pants at Booth #1856 NRA Annual Meeting and Exhibits in Atlanta, Georgia.

To learn more about Vertx, visit www.vertx.com.

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Posted in Advertiser, Clothing, NRA, Press Release | 4 Comments »

Vertx Announces Its Fusion Stretch Tactical Pants

Tuesday, April 25th, 2017

Tactical pants that offer all the function and performance prepared professionals demand while providing the ultimate in comfort and fit.

Cincinnati, Ohio (April 2017) – Vertx®, a leader in low-profile apparel and gear for the prepared professional, announces the release of its newest product, the Fusion Stretch Tactical Pants.

The Fusion Stretch Tactical Pants are the perfect storm of fit, function and comfort. While the Fusion Stretch Tactical Pants embrace classic Vertx features, such as the inset cargo pockets, a full gusset and articulated knees, they have been elevated with innovative features demanded by today’s prepared professionals. These features include a durable, stretch PolyCotton fabric and VaporCore™, powered by 37.5® Technology, which keeps the wearer cool when it’s hot outside and evaporates moisture instead of wicking, allowing the pants to dry 5x faster than similar pants. The pants also feature 14 unique pockets, many of which are mesh-lined, which increases breathability and reduces weight. From range day to tactical operations, the Fusion Stretch Tactical Pants provide everything needed to maximize performance and stay comfortable.

“There’s no point in having ultra-functional and high-performing tactical pants if they’re too uncomfortable to wear and don’t move with your body. That’s why we’ve designed the Fusion Stretch Tactical Pants to provide ultimate comfort, functionality and fit. Once you try these on, you’ll never want to wear anything else,” said Darrell Morrow, vice president of Vertx.


Features:
1.) Relaxed features like a side stretch waistband and a higher rise in the back to maintain proper ­fit.
2.) Articulated back yoke with two convenient utility pockets.
3.) Lower front hand pockets for easy access with or without a holster.
4.) Vertical zippered pockets above cargo pocket for added storage and ease of access when sitting.
5.) Fully gusseted crotch allows for extended comfort in virtually any position.
6.) Angled back pockets for ease of access and credential flaps to protect important items.

The Fusion Stretch Tactical Pants come in black, desert tan, khaki, navy and olive drab and will be available in a Men’s and Women’s cut. MSRP is $89.95. To learn more about Vertx, visit www.vertx.com.

See the Fusion Stretch Tactical Pants at Booth #1856 NRA Annual Meeting and Exhibits in Atlanta, Georgia.

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Posted in Advertiser, Clothing, Press Release | 5 Comments »

Warrior East – Vertx Downrange Softshell

Friday, April 21st, 2017

Initially unveiled at SHOT Show, the Downrange Softshell will be available for customers very soon.

The jacket offers seven external pockets and one internal chest pocket and is made from a water repellant polyester shell which adds a little bit of Spandex for some mechanical stretch. In order to enhance freedom of movement, it also incorporates a gusseted side panels. The polyester lining includes 37.5 Active Particle Technology, which helps maintains your core body temperature longer.

Color Options

www.vertx.com

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Posted in Advertiser, Clothing, Warrior Expo | 1 Comment »

Vertx Releases Innovative New Softshell Jacket: The Downrange Softshell featuring VaporCore, powered by 37.5 Technology

Sunday, January 15th, 2017

Vertx®, a premier tactical and outdoor brand of apparel and gear, is pleased to announce the release of the Downrange Softshell Jacket. The jacket is truly unique to the industry based on its combination of features, construction and materials which make it ideal for the prepared professional. With its unique fabric construction and technology, the Downrange Softshell can be an asset in a variety of operational and training environments.


The Downrange Softshell is comprised of two components- a shell and a lining. The shell is 86% Polyester and 14% Spandex which serves as a barrier to the elements and allows freedom of movement. The lining is comprised of 66% Polyester and 34% 37.5® Polyester. This lining construction keeps the wearer warm and comfortable.

Specifically, the 37.5® Polyester, while breathable, absorbs the wearers infrared heat and stores it within the fabric. This helps maintain the wearer’s optimal core body temperature of 37.5°C allowing them to perform better, longer. The jacket will be offered in four colors: Burnt Ash, Slate Gray, Bering Blue and Shadow Gray.

“The Downrange Softshell is truly a unique product that we are excited to introduce to the market,” says Darrell Morrow, Vice President of Vertx. “At Vertx we have always been dedicated to creating apparel products built with and for the prepared professional- this jacket is a result of hours of talking with end users and a number of product development iterations. We feel that what we ended up with is an essential addition for anyone actively in a training environment or operational.”

In addition to the industry’s best fabrics, the jacket features a robust set of functional features. There are a total of 8 pockets built into the jacket: 2 zippered bicep pockets, 2 zippered front hand pockets, 2 external zippered chest pockets, 1 external left chest vertical zippered pocket and 1 internal left chest zippered pocket. Additionally, it features VELCRO cuff tabs, draw-cords within the front hand pockets, gusseted sides and is water repellant. The Downrange Softshell Jacket will have an MSRP of $179.95.

www.vertx.com

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Vertx Announces Expansion to North American Sales Force

Friday, January 13th, 2017

Cincinnati, Ohio, January 10, 2017
Vertx®, a premier tactical and outdoor brand of apparel and gear, is proud to announce the expansion to their North American sales force with the addition of Joe A. Yorio and Justin Raney. The additions are a result of positive business growth for the brand and market demand for the unique line of Vertx apparel, uniforms and concealed carry bags and packs.

Joe A. Yorio assumes the role of Northeast Sales Representative for Vertx. In his role he will be responsible for growing the Vertx business in the Northeast Territory and serve as a personal liaison for dealers within that region. He will be both the product expert and the key contact for assigned dealers.

“Joe brings a wealth of industry knowledge and determination to our team,” says Darrel Morrow, Vice President of Vertx, “We know he will truly help the brand grow in his region and be a great asset to the dealers he works with. We’re excited to have him on board.”

Justin Raney assumes the role of Southeast Sales Representative for Vertx. In his role he will be responsible with growing the business in the Southeast Territory and be the key contact for dealers in the region. He will serve as the product expert in the region and coordinate all support for Vertx dealers in the Southeast.
“A deep understanding of Vertx products and a consistent sales record is what Justin brings to the team,” says Darrell Morrow, Vice President of Vertx, “Having worked with Justin as a brand representative previously, I am confident he will be an asset to the Vertx brand.”

www.vertx.com

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