I’m sure you’ve heard of Vectronix and you’ve probably heard of Safran. If Safran isn’t familiar, maybe you know about Sagem’s French Future Soldier System, Felin? That’s them. The players are all heavy hitters in the defense industry and they’ve been affiliated with one another for some time. This is just a long overdue update to corporate imaging.
Heerbrugg, Switzerland and Bedford, New Hampshire, USA
Vectronix, a leading observation and precision targeting solutions provider, officially unveiled a newly redesigned logo and brand identity today to better reflect its affiliation as a Safran company. The new logo amplifies the synergy of both companies and their continuing commitment to provide world-class solutions to fulfill mission requirements for all customers. The new brand identity will be integrated into a comprehensive new website and across all Vectronix marketing material in the months ahead.
Vectronix has been part of the Sagem group since 2003. In May 2005, Sagem merged with Snecma, the aerospace propulsion and equipment group, to form the Safran Group. Vectronix has been a subsidiary of Safran as part of its Optronics and Defense Division for the past 10 years, producing a long history of success. With the introduction of the new company branding, Vectronix will continue to offer its well-known portfolio of observation and targeting handhelds and introduce the Sagem portfolio to the U.S. defense industry.
