Earlier this month, Arc’teryx opened its first European brand store in the heart of London. I was fortunate enough to visit the store yesterday and several friends asked me to take photos.
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I’ve visited the brand stores in Seattle as well as Washington, DC and this is the largest of the three, with two floors.
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Shoppers are greeted with a daily update of weather conditions at several mountain destinations.
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Upstairs is Women’s Wear.
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In addition to multiple mannequin displays of the clothing and gear, Arc’teryx wants its customers to participate and there are several ways to do that.
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I am most impressed by Arc’teryx’s effort to incorporate the brand story into the store. First and foremost is pride in their relationship with W.L. Gore & Co.
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This includes interactive displays on the materials they use.
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Arc’teryx takes pride in their color offerings and there are some hands on displays to help you see what they are all about.
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The store is well staffed and they are both friendly and knowledgeable.
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You walk down a large, open staircase to reach the lower level. This massive, floor-to-ceiling display is at the foot of the stairs and showcases some amazing artifacts.
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Having visited the factory in Vancouver several years ago I can tell you that in the past, several of these custom jigs and molds were trade secrets, closely held by the company. They give you a real behind-the-scenes look at the ingenuity of their designers.
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The basement floor is well stocked with Men’s wear and broken up into different types of clothing.
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There is even a Veilance section as well as footwear (not pictured).
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All-in-all, the London Arc’teryx store is a great experience and I highly recommend you visit, if you’re in town.