Sophisticated hygiene concept facilitates re-opening

Good registration numbers seven months before the event

All eyes are on the future and so far, more than 900 companies have already signed up to participate. The sector will gather in Exhibition Centre Nuremberg from 12 to 15 March 2021. A detailed hygiene concept offers exhibitors and visitors a safe and successful trade fair attendance.

“From 1 September 2020, it will be admissible for trade fairs and congresses to be held in Bavaria. The basis for this development is the Bavarian government’s hygiene concept. The implementation of this concept will provide the underlying conditions to host a safe IWA OutdoorClassics 2021 here in Nuremberg,” says Petra Wolf from the NürnbergMesse management board. She continues: “NürnbergMesse is well prepared. Stricter hygiene standards are, as the name says, standards. Thanks to the ample space available at the exhibition centre we are planning to make the aisles wider to allow social distancing in the aisles as well. We are offering our exhibitors and visitors a separate catering hall, separate meeting facilities for exhibitors to allow them to conduct meetings away from their own stand in the event of bottlenecks at their own stand area. In addition, our ventilation concept ensures that the air in all halls is always fresh. We completely replace the entire volume of air several times an hour and do not use treated recirculated air.”

The Bavarian government’s hygiene concept stipulates that exhibitors are obliged to record the contact details of their interlocutors separately (in the case of discussions where face masks are not worn). NürnbergMesse is providing technical support to exhibitors in this context by making the lead tracking system “LeadSuccess” available. Contactless payment, which we have become used to meanwhile in our everyday lives, will be available in all areas (catering, kiosks, parking zones) and is another component of the hygiene concept.

NürnbergMesse has produced a separate hygiene concept for exhibitors and their stand design:

www.iwa.info/hygieneconcept

The IWA Event Team is on hand with expert advice in the event of any questions regarding implementation.

For information on the hygiene concept and protective measures for visitors and exhibitors please go to:

www.iwa.info/protective-measures

Exhibitor registration numbers inspire confidence

The excellent registration numbers seven months ahead of the event are testimony to the huge commitment the sector is making to its very own IWA OutdoorClassics: “The cancellation of IWA 2020 caught us all off guard. As a result, we are all even more delighted that more than 900 exhibitors have already committed to attending IWA 2021. This sends us a strong message about how much the sector wants to meet up and interact again and how important and valuable the annual gathering is for it. And we intend to do our utmost to bring this about! The event team is working extremely hard with passion and enthusiasm on the preparations for March 2021. Even if the coronavirus crisis is still not over by the beginning of next year, as things stand today the IWA will take place! Thanks to our hygiene concept we are ideally equipped to carry out an IWA trade fair even under the conditions imposed by the coronavirus. We are confident that we can offer all our customers a safe and successful event of the kind you know and love from your previous IWA industry gatherings! And if infection rates continue to decline, we also envisage the possibility of relaxing the obligatory mask wearing,” says Rebecca Schönfelder, Exhibition Director, IWA OutdoorClassics.

Trade visitors can therefore already look forward again to the numerous exhibits from traditional gunsmiths and cutlers with their centuries of history, as well as cutting-edge production technology for high-precision sporting firearms and sights. “The IWA will once again become the exciting experience and networking hub that we have all missed this year! We are looking forward to bringing the sector together again at IWA 2021,” says Schönfelder.

Trade visitors only

The IWA OutdoorClassics is organised by NürnbergMesse and sponsored by VDB (Association of German Gunsmiths and Gun Traders) and JSM (German Firearms and Ammunition Manufacturers Association). This event is exclusively for trade visitors. Children and young people under 18 years of age are not allowed to attend. Tickets for the IWA OutdoorClassics will be issued only to visitors from appropriate specialist suppliers, official agencies and security companies on presentation of relevant credentials.

The next IWA OutdoorClassics will take place from 12 to 15 March 2021.

Luisa Seibt (30) was appointed marketing director of the IWA
OutdoorClassics trade fair on 1 March 2020. She will work in tandem with Rebecca Schönfelder, the event’s exhibition director, to provide the leading international trade fair for the sector with an experienced pair of leaders at the helm.

In recent years Luisa Seibt worked for one of the event’s major exhibitors in the field of digital marketing for hunting and sports. Through her involvement in joint projects relating to the IWA OutdoorClassics, she gained experience of working with the exhibition team and her expertise in social media and blogger relations was much sought after. This means that Seibt is not just familiar with the thematic areas of the IWA OutdoorClassics as a former exhibitor but already knows a good bit about the developments and work flows of the trade fair as such.

“Due to the corona situation I am starting the job at a time of unprecedented challenges, not just for us as an exhibition company but also for the entire sector. However, it is a situation that also offers opportunities,” says Seibt with conviction. “As the marketing team, we will have the support of a strong and well networked partner in the shape of the IWA OutdoorClassics exhibition team. The two teams will work together to identify potentials, above all in the area of digital transformation, and ensure that the IWA OutdoorClassics continues to be the leading fair for the industry,” Seibt adds.

Schönfelder is also looking to the future. “We have high hopes of the 2021 event. Our optimism is reinforced by the number of exhibitor registrations received for the IWA OutdoorClassics 2021 in just a short time. Luisa Seibt is a stroke of luck for us: She’s a marketing expert with insider knowledge of the sector and a passion for hunting, and a young person with an agile mindset who embraces challenges, so I am very much looking forward to working closely with her,” says Schönfelder.

The next IWA OutdoorClassics will take place from 12 to 15 March
2021.

Do you want to discover new solutions and products or be inspired by innovations from the sector? At the IWA OutdoorClassics, ground-breaking trends for hunting, shooting sports, outdoor activities and security are presented in a customer-friendly format on a dedicated display area. This year, more than 130 product innovations from various exhibitors will have their own platform with the attractively designed “New Product Center”. Some of the exhibits are being presented to the public for the first time at the IWA and represent a unique combination of cross-cutting innovations. The descriptions accompanying the products don’t just provide initial information about the exhibits but also show the direct route to the stand of the respective manufacturer or distributor. With its new location in the walkway between halls 5 and 6, the “New Product Center” is now in an even more prominent place at the heart of the action in 2020. And directly adjacent to it, the New Product Café is the ideal venue for relaxing and networking over some food and drink.