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Archive for the ‘IWA’ Category

IWA OutdoorClassics 2021 Cancelled

Tuesday, November 24th, 2020

To allow all participants to plan with certainty, NürnbergMesse has taken the decision to cancel the IWA OutdoorClassics 2021 well ahead of time. Rising infection rates, various quarantine rules and travel restrictions are simply making it impossible for exhibitors and visitors to make any firm plans. The next IWA OutdoorClassics will take place in Nuremberg from 3–6 March 2022.

“Over recent weeks we have received a lot of support and understanding from within the sector. The discussions we have had with our exhibitors have clearly shown that the IWA continues to be an essential part of the B2B community,” says Petra Wolf, from the NürnbergMesse Management Board. “Despite the challenging situation, more than 1,000 exhibitors had registered for the trade fair. It is therefore with even greater regret that we must now postpone this event till 2022. This commitment by exhibitors and their willingness to participate in the fair reinforce our conviction that the IWA still plays a significant role,” Wolf continues.

“Road to IWA 2022” in the pipeline

The IWA team is currently working on an interim programme. The kick-off event for the series of online and physical events and formats called “Road to IWA 2022” will take place on 12 March 2021, the first day of the planned IWA 2021. The selected date corresponds to the IWA Friday. “We want to offer the sector the opportunity to stay in contact during these turbulent times. We are therefore working hard to develop concepts to allow us to bridge the gap until the next face-to-face gathering. We will miss the direct contact, that much is certain. It is therefore even more important to stick together as a sector and support one another,” explains Rebecca Schönfelder, Exhibition Director IWA OutdoorClassics.

Institutional sponsors support decision

Klaus Gotzen, managing director of the JSM (German Firearms and Ammunition Manufacturers Association), says: “It is certainly true that the IWA is one of the most important occasions and industry gatherings in the year. But all of us need to prioritise our health. We very much regret the cancellation of the IWA because meeting our partners and members in person is so important to us. Nevertheless, we completely understand the decision by NürnbergMesse and are looking forward to the event in 2022.” The manufacturers’ association is one of the institutional sponsors of the IWA OutdoorClassics and currently serves 42 companies.

Ingo Meinhard, managing director of the VDB (Association of German Gunsmiths and Gun Traders), has a similar perspective: “As a leading trade fair, the IWA is a source of information for an entire sector, presenting trends and innovations to an appreciative audience. It’s where our members not only gain inspiration but also meet like-minded professionals. The cancellation of the event affects the entire industry, and we hope that this unusual situation will normalise soon.” The professional association, which is also a sponsor of the event, represents the interests of around 1,400 members.

Dates for IWA OutdoorClassics 2022 now finalised

The IWA OutdoorClassics 2022 will take place in Nuremberg from 3–6 March. However, the usual schedule has been brought forward by one day so that it will now run from Thursday to Sunday.

IWA OutdoorClassics Goes Consumer: Re-Start in Summer with New Name

Thursday, October 29th, 2020

Following this year’s cancellation due to the coronavirus pandemic, the consumer event will take now place under the new name “HUBANA 2021 – Jagderlebnistage Schloss Lembeck” from 25 to 27 July 2021 at Lembeck Castle in North-Rhine Westphalia. The event will be organised by the IWA OutdoorClassics team to the customary high standard of quality and will allow visitors to test and buy a wide range of products in a unique open-air setting. The event is supported by hunting associations KJS Hubertus Recklinghausen e. V. and Hegering Herrlichkeit Lembeck und Dorsten e. V.

The “HUBANA – Jagderlebnistage Schloss Lembeck” will take place in in North-Rhine Westphalia in the summer of 2021 and is aimed at consumers. With its regional European atmosphere and open-air product tests, the event will offer a special experience. It has been initiated by the IWA OutdoorClassics as a response to the increasing importance of the consumer in the hunting sector and will bring together traditions and customs with trends and innovation. It will also be the launchpad for a series of events, with partner events set to follow within Germany and in other European countries.

Local hunters endorse the event

Petra Bauernfeind-Beckmann, President of KJS Hubertus Recklinghausen e. V. and Chair of the Hunting Customs Preservation Committee, welcomes the event: “As a regional hunting community we support events that help nurture and protect our customs and traditions, so we are pleased to give our backing to ‘HUBANA – Jagderlebnistage Schloss Lembeck’.” The 2,000- member association has nine hunting groups, making it one of the largest members of the North-Rhine Westphalian Hunting Federation.

Hermann Wolff, President of the hunting association Herrlichkeit Lembeck und Dorsten e. V., is also aware of the resulting opportunities to enhance the reputation of hunting: “An event of this kind helps us with our PR activities as it allows us to inform and educate visitors and help create a lasting positive image of the hunting community among the general population. Because hunting continues to be an important factor in species and nature conservation.”

Experience hunting with all your senses

The baroque-style castle is surrounded by medieval-looking moats and is a unique event location. The 300-year-old castle is in the border region to France, Belgium, Luxembourg and the Netherlands. The expansive grounds mean that there is plenty of room for visitors to move around comfortably. In addition, a nearby shooting range will allow numerous tests to be carried out under realistic conditions. As well as hunting sights and accessories, holders of the German ‘grüne/gelbe Waffenbesitzkarte’ (hunters/sport shooters permit) can test out rifles and ammunition at the HUBANA. Manufacturers and dealers of off-road vehicles suitable for hunting will also be on site to present their products. The prestigious location and an exciting supporting programme add to the calibre of the event. “We are bringing the innovations in the sector to the place where they belong: to the great outdoors among like-minded people,” says Rebecca Schönfelder, Exhibition Director IWA OutdoorClassics and HUBANA. “If a product passes their personal test, visitors can pay for it and take it with them or place an order,” Schönfelder continues.

Green Light for IWA 2021 – Preparations on Target

Monday, August 17th, 2020

Sophisticated hygiene concept facilitates re-opening

Good registration numbers seven months before the event

All eyes are on the future and so far, more than 900 companies have already signed up to participate. The sector will gather in Exhibition Centre Nuremberg from 12 to 15 March 2021. A detailed hygiene concept offers exhibitors and visitors a safe and successful trade fair attendance.

“From 1 September 2020, it will be admissible for trade fairs and congresses to be held in Bavaria. The basis for this development is the Bavarian government’s hygiene concept. The implementation of this concept will provide the underlying conditions to host a safe IWA OutdoorClassics 2021 here in Nuremberg,” says Petra Wolf from the NürnbergMesse management board. She continues: “NürnbergMesse is well prepared. Stricter hygiene standards are, as the name says, standards. Thanks to the ample space available at the exhibition centre we are planning to make the aisles wider to allow social distancing in the aisles as well. We are offering our exhibitors and visitors a separate catering hall, separate meeting facilities for exhibitors to allow them to conduct meetings away from their own stand in the event of bottlenecks at their own stand area. In addition, our ventilation concept ensures that the air in all halls is always fresh. We completely replace the entire volume of air several times an hour and do not use treated recirculated air.”

The Bavarian government’s hygiene concept stipulates that exhibitors are obliged to record the contact details of their interlocutors separately (in the case of discussions where face masks are not worn). NürnbergMesse is providing technical support to exhibitors in this context by making the lead tracking system “LeadSuccess” available. Contactless payment, which we have become used to meanwhile in our everyday lives, will be available in all areas (catering, kiosks, parking zones) and is another component of the hygiene concept.

NürnbergMesse has produced a separate hygiene concept for exhibitors and their stand design:


The IWA Event Team is on hand with expert advice in the event of any questions regarding implementation.

For information on the hygiene concept and protective measures for visitors and exhibitors please go to:


Exhibitor registration numbers inspire confidence

The excellent registration numbers seven months ahead of the event are testimony to the huge commitment the sector is making to its very own IWA OutdoorClassics: “The cancellation of IWA 2020 caught us all off guard. As a result, we are all even more delighted that more than 900 exhibitors have already committed to attending IWA 2021. This sends us a strong message about how much the sector wants to meet up and interact again and how important and valuable the annual gathering is for it. And we intend to do our utmost to bring this about! The event team is working extremely hard with passion and enthusiasm on the preparations for March 2021. Even if the coronavirus crisis is still not over by the beginning of next year, as things stand today the IWA will take place! Thanks to our hygiene concept we are ideally equipped to carry out an IWA trade fair even under the conditions imposed by the coronavirus. We are confident that we can offer all our customers a safe and successful event of the kind you know and love from your previous IWA industry gatherings! And if infection rates continue to decline, we also envisage the possibility of relaxing the obligatory mask wearing,” says Rebecca Schönfelder, Exhibition Director, IWA OutdoorClassics.

Trade visitors can therefore already look forward again to the numerous exhibits from traditional gunsmiths and cutlers with their centuries of history, as well as cutting-edge production technology for high-precision sporting firearms and sights. “The IWA will once again become the exciting experience and networking hub that we have all missed this year! We are looking forward to bringing the sector together again at IWA 2021,” says Schönfelder.

Trade visitors only

The IWA OutdoorClassics is organised by NürnbergMesse and sponsored by VDB (Association of German Gunsmiths and Gun Traders) and JSM (German Firearms and Ammunition Manufacturers Association). This event is exclusively for trade visitors. Children and young people under 18 years of age are not allowed to attend. Tickets for the IWA OutdoorClassics will be issued only to visitors from appropriate specialist suppliers, official agencies and security companies on presentation of relevant credentials.

The next IWA OutdoorClassics will take place from 12 to 15 March 2021.

Dual Leadership Model for IWA OutdoorClassics as Luisa Seibt Becomes New Marketing Director

Monday, June 15th, 2020

Luisa Seibt (30) was appointed marketing director of the IWA
OutdoorClassics trade fair on 1 March 2020. She will work in tandem with Rebecca Schönfelder, the event’s exhibition director, to provide the leading international trade fair for the sector with an experienced pair of leaders at the helm.

In recent years Luisa Seibt worked for one of the event’s major exhibitors in the field of digital marketing for hunting and sports. Through her involvement in joint projects relating to the IWA OutdoorClassics, she gained experience of working with the exhibition team and her expertise in social media and blogger relations was much sought after. This means that Seibt is not just familiar with the thematic areas of the IWA OutdoorClassics as a former exhibitor but already knows a good bit about the developments and work flows of the trade fair as such.

“Due to the corona situation I am starting the job at a time of unprecedented challenges, not just for us as an exhibition company but also for the entire sector. However, it is a situation that also offers opportunities,” says Seibt with conviction. “As the marketing team, we will have the support of a strong and well networked partner in the shape of the IWA OutdoorClassics exhibition team. The two teams will work together to identify potentials, above all in the area of digital transformation, and ensure that the IWA OutdoorClassics continues to be the leading fair for the industry,” Seibt adds.

Schönfelder is also looking to the future. “We have high hopes of the 2021 event. Our optimism is reinforced by the number of exhibitor registrations received for the IWA OutdoorClassics 2021 in just a short time. Luisa Seibt is a stroke of luck for us: She’s a marketing expert with insider knowledge of the sector and a passion for hunting, and a young person with an agile mindset who embraces challenges, so I am very much looking forward to working closely with her,” says Schönfelder.

The next IWA OutdoorClassics will take place from 12 to 15 March

IWA Is Cancelled For 2020

Thursday, April 16th, 2020

IWA OutdoorClassics will not take place in 2020

Due to the impact of the ongoing coronavirus pandemic and its effects on the global economy, NürnbergMesse has decided not to hold the IWA OutdoorClassics in September 2020. The uncertain situation is imposing as yet unknown challenges on the industry and is causing a reduced willingness to invest, which is in turn associated with declining sales and production stoppages. At the same time, trade fair participants in many places are finding it difficult to plan and prepare their trade fair appearances due to business activity being limited by official order as well as international travel restrictions.

“We would specifically like to thank representatives of the sector for the many candid and constructive discussions we have had with them in recent days that have helped us make our decision. Our objective with the IWA OutdoorClassics is to create a special experience at international level for exhibitors and visitors and to facilitate the establishment and development of business relations. Unfortunately, the impact of the coronavirus crisis means that we cannot do this to our usual high quality standard,” explains Petra Wolf from the NürnbergMesse management board. Originally, some 1,550 exhibitors from 60 countries were expected to attend the IWA OutdoorClassics 2020; in 2019, the event welcomed more than 45,500 trade visitors from 120 countries.

Save the date: IWA OutdoorClassics in March 2021

The next IWA OutdoorClassics will take place from 12 to 15 March 2021. This means that the event is returning to its usual springtime schedule. “After this crisis the need for information and knowledge-sharing will be greater than ever. This is why we are now looking forward and setting the course for next year,” says Rebecca Schönfelder, Exhibition Director IWA OutdoorClassics. “The IWA OutdoorClassics 2021 will serve the industry as a platform for its global relaunch. “Due to travel restrictions caused by the coronavirus, the already announced IWA Customer Circle will probably not be able to meet for the first time to discuss the ongoing development of the IWA OutdoorClassics until early summer 2020. To ensure that exhibitors can reliably plan ahead in good time, the IWA OutdoorClassics 2021 will therefore be a trade-only fair closed to consumers.”

New September Dates For Enforce Tac & IWA

Monday, March 2nd, 2020

We just received this message from the hosts of Enforce Tac and IWA:

In view of the increasing spread of the coronavirus (COVID-19) and taking into account the principles for risk assessment of major events adopted by the crisis management group of the German government and the current recommendation of the Bavarian State Government for international exhibitions, NürnbergMesse has decided to postpone.

Enforce Tac / U.T.SEC 2020 to Tuesday, September 1 and Wednesday, September 2, 2020.

For the planning reliability of all exhibitors, visitors, partners and media: Enforce Tac / U.T.SEC will continue to take place in the period at the beginning of September in the following years, and no longer in the previous period at the beginning / middle of March.

IWA OutdoorClassics 2020 will take place from Thursday, 3 September until Sunday, 6 September 2020.

The protection of the health and safety of exhibitors, visitors and employees is a top priority for NürnbergMesse. In awareness of this responsibility and after careful consideration and evaluation of the current situation, the Management Board of NürnbergMesse has decided on this necessary protective measure.

Petra Wolf, Member of the Management Board of NürnbergMesse: “We expressly thank all customers, partners and media representatives for the understanding they have shown regarding our decision to postpone Enforce Tac / U.T.SEC 2020. We are pleased about the high level of commitment in the industry – after intensive deliberations and numerous positive discussions with national and international customers, we have chosen the new date at the beginning of September also for the following years“.

IWA Is Postponed

Thursday, February 27th, 2020

No further information. We will update you as we learn more.

Update: Enforce Tac is postponed as well. Awaiting official announcement.

Update 2: Here is the official press release.

Postponement of IWA OutdoorClassics 2020 and Enforce Tac / U.T.SEC 2020

By virtue of the new situation regarding the spread of the corona virus, NürnbergMesse has decided to postpone IWA OutdoorClassics 2020 and Enforce Tac / U.T.SEC 2020: from the planned dates of 4-5 and 6-9 March 2020 to a date in 2020, which yet has to be specified.

IWA OutdoorClassics is the leading international exhibition for hunting and shooting, equipment for outdoor and for civilian and official security applications. Petra Wolf, Member of the Management Board of NürnbergMesse: “We hope that the industry will understand the decision to postpone. The aim of every exhibition has to be to create a special experience for exhibitors and visitors likewise and to enable networking and expansion of existing business relations. Unfortunately, this goal cannot be achieved under the current circumstances”.

The IWA OutdoorClassics, which was planned to take place from 6 to 9 March 2020, has been postponed to a date this year that has yet to be determined in detail: “We are aware of the great importance of the IWA for our exhibitors and visitors. All the more reason for us to put high pressure on the task to find the best possible alternative date for such an important event for our customers,” says Petra Wolf.

The Enforce Tac / U.T.SEC trade show, which runs before will also be postponed in line with IWA OutdoorClassics.

IWA OutdoorClassics 2020 Launches New Product Center

Wednesday, February 26th, 2020

Do you want to discover new solutions and products or be inspired by innovations from the sector? At the IWA OutdoorClassics, ground-breaking trends for hunting, shooting sports, outdoor activities and security are presented in a customer-friendly format on a dedicated display area. This year, more than 130 product innovations from various exhibitors will have their own platform with the attractively designed “New Product Center”. Some of the exhibits are being presented to the public for the first time at the IWA and represent a unique combination of cross-cutting innovations. The descriptions accompanying the products don’t just provide initial information about the exhibits but also show the direct route to the stand of the respective manufacturer or distributor. With its new location in the walkway between halls 5 and 6, the “New Product Center” is now in an even more prominent place at the heart of the action in 2020. And directly adjacent to it, the New Product Café is the ideal venue for relaxing and networking over some food and drink.