Archive for the ‘IWA’ Category

Dual Leadership Model for IWA OutdoorClassics as Luisa Seibt Becomes New Marketing Director

Monday, June 15th, 2020

Luisa Seibt (30) was appointed marketing director of the IWA
OutdoorClassics trade fair on 1 March 2020. She will work in tandem with Rebecca Schönfelder, the event’s exhibition director, to provide the leading international trade fair for the sector with an experienced pair of leaders at the helm.

In recent years Luisa Seibt worked for one of the event’s major exhibitors in the field of digital marketing for hunting and sports. Through her involvement in joint projects relating to the IWA OutdoorClassics, she gained experience of working with the exhibition team and her expertise in social media and blogger relations was much sought after. This means that Seibt is not just familiar with the thematic areas of the IWA OutdoorClassics as a former exhibitor but already knows a good bit about the developments and work flows of the trade fair as such.

“Due to the corona situation I am starting the job at a time of unprecedented challenges, not just for us as an exhibition company but also for the entire sector. However, it is a situation that also offers opportunities,” says Seibt with conviction. “As the marketing team, we will have the support of a strong and well networked partner in the shape of the IWA OutdoorClassics exhibition team. The two teams will work together to identify potentials, above all in the area of digital transformation, and ensure that the IWA OutdoorClassics continues to be the leading fair for the industry,” Seibt adds.

Schönfelder is also looking to the future. “We have high hopes of the 2021 event. Our optimism is reinforced by the number of exhibitor registrations received for the IWA OutdoorClassics 2021 in just a short time. Luisa Seibt is a stroke of luck for us: She’s a marketing expert with insider knowledge of the sector and a passion for hunting, and a young person with an agile mindset who embraces challenges, so I am very much looking forward to working closely with her,” says Schönfelder.

The next IWA OutdoorClassics will take place from 12 to 15 March

IWA Is Cancelled For 2020

Thursday, April 16th, 2020

IWA OutdoorClassics will not take place in 2020

Due to the impact of the ongoing coronavirus pandemic and its effects on the global economy, NürnbergMesse has decided not to hold the IWA OutdoorClassics in September 2020. The uncertain situation is imposing as yet unknown challenges on the industry and is causing a reduced willingness to invest, which is in turn associated with declining sales and production stoppages. At the same time, trade fair participants in many places are finding it difficult to plan and prepare their trade fair appearances due to business activity being limited by official order as well as international travel restrictions.

“We would specifically like to thank representatives of the sector for the many candid and constructive discussions we have had with them in recent days that have helped us make our decision. Our objective with the IWA OutdoorClassics is to create a special experience at international level for exhibitors and visitors and to facilitate the establishment and development of business relations. Unfortunately, the impact of the coronavirus crisis means that we cannot do this to our usual high quality standard,” explains Petra Wolf from the NürnbergMesse management board. Originally, some 1,550 exhibitors from 60 countries were expected to attend the IWA OutdoorClassics 2020; in 2019, the event welcomed more than 45,500 trade visitors from 120 countries.

Save the date: IWA OutdoorClassics in March 2021

The next IWA OutdoorClassics will take place from 12 to 15 March 2021. This means that the event is returning to its usual springtime schedule. “After this crisis the need for information and knowledge-sharing will be greater than ever. This is why we are now looking forward and setting the course for next year,” says Rebecca Schönfelder, Exhibition Director IWA OutdoorClassics. “The IWA OutdoorClassics 2021 will serve the industry as a platform for its global relaunch. “Due to travel restrictions caused by the coronavirus, the already announced IWA Customer Circle will probably not be able to meet for the first time to discuss the ongoing development of the IWA OutdoorClassics until early summer 2020. To ensure that exhibitors can reliably plan ahead in good time, the IWA OutdoorClassics 2021 will therefore be a trade-only fair closed to consumers.”

New September Dates For Enforce Tac & IWA

Monday, March 2nd, 2020

We just received this message from the hosts of Enforce Tac and IWA:

In view of the increasing spread of the coronavirus (COVID-19) and taking into account the principles for risk assessment of major events adopted by the crisis management group of the German government and the current recommendation of the Bavarian State Government for international exhibitions, NürnbergMesse has decided to postpone.

Enforce Tac / U.T.SEC 2020 to Tuesday, September 1 and Wednesday, September 2, 2020.

For the planning reliability of all exhibitors, visitors, partners and media: Enforce Tac / U.T.SEC will continue to take place in the period at the beginning of September in the following years, and no longer in the previous period at the beginning / middle of March.

IWA OutdoorClassics 2020 will take place from Thursday, 3 September until Sunday, 6 September 2020.

The protection of the health and safety of exhibitors, visitors and employees is a top priority for NürnbergMesse. In awareness of this responsibility and after careful consideration and evaluation of the current situation, the Management Board of NürnbergMesse has decided on this necessary protective measure.

Petra Wolf, Member of the Management Board of NürnbergMesse: “We expressly thank all customers, partners and media representatives for the understanding they have shown regarding our decision to postpone Enforce Tac / U.T.SEC 2020. We are pleased about the high level of commitment in the industry – after intensive deliberations and numerous positive discussions with national and international customers, we have chosen the new date at the beginning of September also for the following years“.

IWA Is Postponed

Thursday, February 27th, 2020

No further information. We will update you as we learn more.

Update: Enforce Tac is postponed as well. Awaiting official announcement.

Update 2: Here is the official press release.

Postponement of IWA OutdoorClassics 2020 and Enforce Tac / U.T.SEC 2020

By virtue of the new situation regarding the spread of the corona virus, NürnbergMesse has decided to postpone IWA OutdoorClassics 2020 and Enforce Tac / U.T.SEC 2020: from the planned dates of 4-5 and 6-9 March 2020 to a date in 2020, which yet has to be specified.

IWA OutdoorClassics is the leading international exhibition for hunting and shooting, equipment for outdoor and for civilian and official security applications. Petra Wolf, Member of the Management Board of NürnbergMesse: “We hope that the industry will understand the decision to postpone. The aim of every exhibition has to be to create a special experience for exhibitors and visitors likewise and to enable networking and expansion of existing business relations. Unfortunately, this goal cannot be achieved under the current circumstances”.

The IWA OutdoorClassics, which was planned to take place from 6 to 9 March 2020, has been postponed to a date this year that has yet to be determined in detail: “We are aware of the great importance of the IWA for our exhibitors and visitors. All the more reason for us to put high pressure on the task to find the best possible alternative date for such an important event for our customers,” says Petra Wolf.

The Enforce Tac / U.T.SEC trade show, which runs before will also be postponed in line with IWA OutdoorClassics.

IWA OutdoorClassics 2020 Launches New Product Center

Wednesday, February 26th, 2020

Do you want to discover new solutions and products or be inspired by innovations from the sector? At the IWA OutdoorClassics, ground-breaking trends for hunting, shooting sports, outdoor activities and security are presented in a customer-friendly format on a dedicated display area. This year, more than 130 product innovations from various exhibitors will have their own platform with the attractively designed “New Product Center”. Some of the exhibits are being presented to the public for the first time at the IWA and represent a unique combination of cross-cutting innovations. The descriptions accompanying the products don’t just provide initial information about the exhibits but also show the direct route to the stand of the respective manufacturer or distributor. With its new location in the walkway between halls 5 and 6, the “New Product Center” is now in an even more prominent place at the heart of the action in 2020. And directly adjacent to it, the New Product Café is the ideal venue for relaxing and networking over some food and drink.

Grey Birch Solutions has Launched!

Wednesday, February 26th, 2020

Meet us at the IWA Outdoor Classic from March 6-9. Booth # 7-613

Grey Birch will be launching with uniquely designed rimfire receivers made from high performance aircraft grade aluminum (ultralight magnesium models coming soon), specifically designed for short and long range applications. 

The Classic Receiver (CLR), The Long Distance Ready (LDR) and our flagship Red Dot Ready (RDR) will be available at launch in limited quantities. Each receiver has been meticulously designed for specific applications packing a tonne of value into each model. Each receiver is compatible with factory Ruger 10/22 parts and accessories.

Grey Birch Carbon Fiber Barrels will be available in 12.5″ and 16.1″ lengths for the Ruger 10/22, CZ 455/457, Tikka T1x and Savage A22/B22. GBS barrels are coming in at half the weight of the equivalent steel models and with match grade accuracy out of the box. 

If you are interested in becoming a retail dealer for Grey Birch products or just want more information, please reach out to [email protected].


Helikon-Tex IWA OutDoorClassics 2020

Tuesday, February 25th, 2020

Helikon-Tex® is making its way to yet another IWA OutdoorClassics exhibition, proving its ground as producers of highly-anticipated and well-designed tactical gear. Just like the last time, they’re going to show their brand-new products in Hall 9, booth 9-220, inviting you all to their tactical world. What is going to be shown?

Helikon-Tex® Competition MultiGun Rig®

Competition MultiGun Rig® was a concept gear at the 2019 IWA OutDoorClassic and this year it’s coming as a fully developed product to be sold starting in late March. It’s a versatile, need-adjustable chest rig for dynamic range shooting. Various available pouches for carbine and pistol mags, IFAK set and EDC gear are making it a great choice for shooters at all levels of experience.

Helikon-Tex® MCDU® Combat Shirt

Helikon-Tex® MCDU® Combat Shirt is the latest addition to the whole set of Patrol Line uniforms. Made of highly-breathable TopCool fabric it was tested in 2019 by a SWAT brigade. Both biceps pockets will easily store a folded map and a GPS transmitter. This combat shirt will work well with all types of plate carriers and backpacks.


Helikon-Tex® Covert M-65 Jacket®

Helikon-Tex® Covert M-65 Jacket® is a modern approach to the all-time classic M-65 Field Jacket. Made of DuraCanvas® fabric it’ll protect its user against light rain and wind, and keep warmth when needed. In addition to a variety of buttoned and zippered pockets, there’s a fully-detachable pocket inside which can be used as a separate waist-pack.

Helikon-Tex® Swagman Roll Basic®

Helikon-Tex® Swagman Roll Basic® is a simpler version of well-known Swagman Roll®. Made of the battle-tested lining of M-65 Jacket it’s a universal layer to be used solo or as an addition to a hammock. It has an improved hood and may be used as a sleeping bag when needed.

Helikon-Tex® Bergen Backpack®

Helikon-Tex® Bergen Backpack® is a renewed, modern version of “Bergen” backpack which has been used by the British Army in the post WW2 era. With its 18-liter storage capacity, it’ll be just enough for a 2-3 day trip for an advanced trekker and a single day trek for novices. 3 outer pockets and a couple of gear-slots makes it easy to spread one’s gear properly.

Helikon-Tex® Bushcraft Belt Kit

Helikon-Tex® Bushcraft Belt Kit will be shown as a concept model this year at IWA OutDoorClassics. It’s a cleverly-designed bushcraft belt to carry your survival essentials by attaching additional pouches. The latter will include the Vagabond Seat Pad, the Bushcraft Pouch, the Dump Pouch, the Water Canteen Pouch and the Compass Pouch.

Helikon-Tex® is a polish-based tactical gear company founded in 1983. Its origins are mostly related to surplus military equipment, but since 1999 it’s producing its own tactical, military and outdoor gear. In 2019, they started to work with well-known experts who become Helikon-Tex Ambassadors. Their main motto is #JourneyToPerfection.

Find out more about Helikon-Tex at:

#GoLoud and Check Out Direct Action Gear at IWA OutDoor Classic 2020

Monday, February 24th, 2020

Direct Action® is a Polish manufacturer specializing in combat gear for LE, military and civilian users. At IWA OutDoor Classic 2020 they’ll be presenting their flagship products as well as brand-new gear to be offered in 2020. Visit them in Hall 9, booth 9-220 and check:


SPITFIRE MK II PLATE CARRIER® may look simpler than the previous version, but in fact, it is much more scalable and mission configurable. We’ve decided to strip down the carrier of unnecessary PALS slots under the flap and on the back as well as to enlarge the loop panel on the front for large LE patches. What’s more – we’ve made it lighter than the standard version. Thanks to numerous new flaps, back panels and cummerbunds you are able to make the carrier the way you actually need it.


VANGUARD COMBAT TROUSERS® were made specially to provide as much freedom of movement as possible without compromising the durability.

Made of NYCO fabric with Cordura® 500D reinforcements on the knees, these pants will serve you well on any mission. Numerous pockets, including classic hip pockets, zippered front pockets and hook&loop closed pockets on thighs will fit all your necessities. The hook&loop pockets can be used as improvised dump pouches. Hook&loop flaps on leg cuffs and knees allow you to adjust the pants to your needs. Additionally, to provide even more freedom of movement, the pants feature numerous gussets made of 4-way elastic soft shell fabric.

VANGUARD COMBAT SHIRT® is made of top quality fabrics. The torso is made of Polartec® PowerDry FR fabric that is not only pleasant to touch but also stretchable, as well as transfers the moisture away from the body. The sleeves are made of NYCO fabric that is durable, yet breathable. Reinforcements on the elbows, that work as pockets for protective pads, are made of Cordura® 500D fabric. There are additional zippered pockets on shoulders with soft loop panels for personalization.

Direct Action® DYNYCO fabric to be shown at IWA OutDoor Classic 2020

At 2020 IWA OutDoor Classics Direct Action® will show a completely new material – DYNYCO, which will be used to make VANGUARD COMBAT TROUSERS®.

What is DYNYCO? Direct Action®  R&D department has developed a flexible yet robust and lightweight material that will protect the soldier but at the same time adapt to movements on the battlefield

How was this done? Direct Action® labs have started to add elastane to cotton and nylon to achieve even greater flexibility while providing the user with the same comfort. And so “Dynamic-NYCO”, or DYNYCO for short, was born – one of the first flexible NYCO rip-stop material with 49% Nylon 48% Cotton 3% Elastane.

Ready for the show? Come and visit Direct Action® crew in Hall 9, booth 9-220.

Find out more about Direct Action at: