FAIRFIELD, NJ (June 11, 2014) – Fitness experts Venture Products have entered into a license agreement with the Department of the Army to produce high quality fitness accessories that will be added to the Army’s line of licensed products. Venture Products projects the new merchandise will be on store shelves by February 2015.
The new fitness accessories will feature a rugged design with high performance features inspired by the components of the U.S. Army’s Physical Readiness Training Program (PRT), including mobility, strength and endurance. Each product will also feature an in-depth training guide.
“We’re proud to become an official licensee of the U.S. Army brand, a worldwide symbol of physical strength, honor and leadership,” says Steve Fischer, Venture Products partner.
All accessories in the new line will undergo review by a certified cross fit trainer, certified personal trainer, and a doctor of physical therapy. This panel of experts will assess the safety and effectiveness of the accessories, along with assisting in the development of workouts that will target specific muscle groups.
Venture Products’ fitness accessories line includes exercise and equipment mats, speed and conditioning ropes, wrist and ankle weights, weighted vests, strengthening and toning accessories, massage rollers and much more.
