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Posts Tagged ‘5.11 Tactical’

5.11 Tactical Announces New “Ready. Like You.” Campaign Focused On Versatile Pant Line

Tuesday, September 15th, 2015

5.11 Tactical has recently launched a new cross-medial campaign celebrating the company’s pant product line. The full release can be read below:

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MODESTO, Calif., Sept. 9, 2015— Today, 5.11 Tactical announced the launch of its “Ready. Like You” Campaign, a three-month cross-medial celebration of the company’s versatile pant product line. For the last 12 years, 5.11 Tactical has been the leader in designing and developing pants that can take a serious beating while providing enough functionality to meet the needs of first responders and tactical enthusiasts worldwide. While there are plenty of options in today’s marketplace it’s 5.11 Tactical’s continued innovation and end user-centric approach that really set them apart.

“Our goal for the ‘Ready. Like You.’ campaign is to show how the tactical pant has evolved,” said Willem Driessen, Director of marketing at 5.11 Tactical. “We’re showing real world uses for a wide-ranging audience and expanding the use of tactical pants much further than anyone has done before.”

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A majority of 5.11 Tactical’s products are the result of answering a challenge presented by end users who demand more from their gear. This problem-solving is most evident in 5.11 Tactical’s pants offering, such as the recently launched 5.11 Stryke Pants, Ridgeline Pants, Women’s Cirrus Pants and Apex Pants. The continuous push for improved fabric, fit and function has led 5.11 Tactical to offer a series of pants that meet the needs of anyone looking for the ultimate in performance and fit.

With sales of the 5.11 Stryke Pant alone exceeding 300,000 pairs this year and numerous positive reviews, there’s no question that 5.11 is the leader in tactical pant innovation.

Ready. Like You.

Since introducing the original tactical pant in 2003, 5.11 continues to innovate, earning the loyalty and trust of tactical professionals and enthusiasts worldwide. Through collaborative design, the company offers a complete range of pants ready to serve any mission. These aren’t just pants. They serve a purpose. The people at 5.11 are innovators who make purpose-built gear, and they will never stop finding new ways to serve customers’ ever-changing needs. These pants are tough, versatile and Ready. Like You.

Flex-Tac Fabric Innovation

Back in 2011, 5.11 Tactical took the traditional ripstop style fabric up a notch with the introduction of the Flex-Tac fabric that offered more flexibility for increased movement and comfort. Not known to be complacent, 5.11 Tactical recently achieved the same functionality in a canvas weave, increasing durability and offering a cleaner look. The Ridgeline Pants, Stryke Pants and Cirrus Pants feature Flex-Tac Ripstop while the new Apex pant utilizes Flex-Tac in the newer canvas weave construction.

Storage solutions

5.11 Tactical pants are unique in that they are designed to carry a variety of gear related to your mission or simply everyday carry essentials. Pockets hold AR magazines as well as communication devices, and there are low-profile pockets that manage gear in a cleaner, more modern approach. From the military contractor working protection detail to the responsive civilian, all your carry needs are met in thoughtful pocket placement and sizing.

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Eleven styles to choose from

With 12 years of experience under its belt, 5.11 Tactical has created a diverse pants offering sure to meet the most discerning customers’ needs whether it’s riding the back country trails on an ATV or getting in some range time. With 11 different styles to choose from (four of which were designed by women for women) you’ll find a 5.11 Tactical pant that fits your lifestyle or career. The Apex pant is the latest addition, offering speed and versatility in a more streamlined and modern look, while the Ridgeline takes all the functionality and features of the industry-leading Stryke pant and packages them in a look that’s suitable for the range or a walk on paths less traveled. The Cirrus Pants offer a true women’s fit designed for the woman who pushes the limit and demands the same performance as her male counterparts. The Stryke Pant is the benchmark style designed to meet your mission, no matter how demanding it may be. Strategically placed pockets, innovative fabrics and reinforced for the harshest of environments, Stryke pant is the first choice for those who expect excellence and demand mission critical performance.

Don’t take our word, see for yourself

Visit one of 5.11’s many retailers or check them out at 511tactical.com to learn more about the “Ready. Like You.” campaign celebrating their purpose-built pants.

Engage with 5.11 on Facebook, Instagram and Tactical360.com for new videos, tips and testimonials from 5.11 ambassadors and to see the pants in action. Contests with great prizes and more will also be available through the aforementioned channels.

www.511tactical.com

5.11 Tactical – Taclite Anorak

Wednesday, August 26th, 2015

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5.11 Tactical first unveiled the Taclite Anorak at this year’s Outdoor Retailer Summer Market as part of their upcoming Fall/Winter 2015 line. It is made of 5.11’s exclusive poly-cotton blend Taclite fabric, with a Teflon finish for stain and soil resistance, as well as a 100% cotton flannel lining which provides 40gm of insulation. The addition of 5.11’s Quixip two-way zipping, which extends through the sleeve, allows for the Anorak to transition from cool to warm conditions while maintaining comfort. The Anorak also features kangaroo style pockets with 5.11’s Rapiddraw for access to a concealed firearm.

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www.511tactical.com

5.11 Tactical – Passion Forward

Thursday, July 2nd, 2015

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Passion Forward is a new campaign by 5.11 Tactical centered around and targeted towards women in shooting sports, hunting, public safety, and overall tactical preparedness. The National Sporting Goods Association reports that over 5 million women actively participate in target shooting in the USA, a 51% increase between 2001 and 2011, and countries the world over have seen a spike in women’s participation in hunting upwards of 60%, increases which make campaigns that focus on women in the shooting sports all the more valuable. Through Passion Forward, 5.11 will be offering fans and follower access to training videos, exclusive ambassador tips, covert solutions, product recommendations, contests, giveaways, and more.

Follow the campaign on www.511tactical.com/passion-forward.

5.11 Tactical – The Tactical Duty Kilt Is Back!

Monday, April 27th, 2015

MultiCam Kilt

Weeks past the standard April Fool’s Day announcement, 5.11 Tactical has once again brought back the Tactical Duty Kilt to their online store.

Available in the largest color variety yet: Battle Brown, Black, MultiCam, Storm Grey, TDU Green, and TDU Khaki. Sizes 28 – 54. This is sure to be a limited affair, so get yours while you can!

www.511tactical.com/catalog/product/view/id/110911

Major thanks to ‘DwarfVader’ for the tip!

MDM – 5.11 Tactical – Apex Pant

Thursday, April 23rd, 2015

The Apex pant was initially developed for a customer who required a low-profile operational pant. Constructed of Teflon-treated Flex-Tac fabric, the Apex features dual thigh pockets, each with two integrated magazine pockets; reverse seam construction makes it so the pockets fill against the body instead of billowing outward when used. Two additional low-profile mag pockets above each seat pocket allows for the wearer to store up to 6 AR-15 magazines within the pant. Additional features include a flex cuff pocket built along the inside of the waistband and hidden cuff key pockets in the waistband and the cuff of the pant.

The Apex pant is slated for a Fall 2015 release.

www.511tactical.com

5.11 Tactical Teams Up With Avid Outdoorsman Fred Eichler

Friday, February 13th, 2015

5.11 TACTICAL® TEAMS UP WITH FRED EICHLER

Innovator of Tactical Gear Sponsors Eichler’s Popular TV Shows
“Easton Bowhunting TV” and “Predator Nation”

MODESTO, Calif. Feb. 10, 2015 — 5.11 Tactical, the global innovator of tactical apparel and gear, today announced its newest partnership with avid outdoorsman Fred Eichler and sponsorship of the popular television programs he hosts, including: Sportsman Channel’s Easton Bowhunting TV and Predator Nation, which was recently named Best Hunting Show – Small Game in the 2014 Sportsman Choice Awards at the 2015 NSSF SHOT Show. Known for traveling the world in pursuit of adventure, Eichler is the first person to harvest all 29 North American species recognized by Pope and Young with a recurve bow. By equipping outdoor missions with 5.11 Tactical’s innovative gear, Eichler can confidently tackle the rigorous journeys each television episode demands—from navigating the swamps of Florida to the mountains of Colorado.

“I am proud to be associated with 5.11 Tactical,” said Eichler. “My wife, Michele, and I use their conceal carry shirts and have been wearing the brand’s tactical work wear for years. My adventures are demanding, requiring tough equipment and 5.11 Tactical is the brand I trust. From serving our military and law enforcement to covert ops groups, 5.11 makes tough gear for tough conditions.”

5.11 Tactical is committed to developing products that incorporate durability, comfort and functionality, which enable customers to successfully complete demanding missions. Leading the tactical gear industry, the company continues to enhance the safety, accuracy, speed and performance of law enforcement, military and adventure seekers worldwide. Crafted with precision and purpose, each product is inspired by professionals and demonstrates unmatched functionality and versatility. 5.11 Tactical continues to innovate products, delivering duty- and adventure-driven gear, head-to-toe.

Peter Novak, vice president of the Consumer Wholesale division at 5.11 Tactical, commented: “Fred Eichler is such a great representation of the 5.11 brand and we are a proud sponsor of his shows, Easton Bowhunting TV and Predator Nation. He is an accomplished outdoorsman, rancher and honorable American. Son of a former Special Ops serviceman, Fred utilizes the unique features of 5.11 Tactical’s gear while performing everyday tasks, hunting and working in his ranch in south Colorado. We look forward to his real world input to further improve our 5.11 product line.”

To learn more about Eichler, Easton Bowhunting TV and Predator Nation, please visit www.fredeichler.com.

5.11 Tactical – Valentine’s Day Promotion

Wednesday, February 11th, 2015

5.11 Valentine's

5.11 Tactical is holding a special promotion for Valentine’s Day. From now until February 14th, every order of $150+ qualifies for a free life size, solid chocolate gun and a 10-pack of Valentine’s range targets. Use promo code LOVE511 to apply the promotion to your order.

www.511tactical.com

SHOT Show – 5.11 Tactical

Friday, January 30th, 2015

One of the new product launches featured at the 5.11 Tactical Booth was the debute of the Next Level Uniform collection. Building upon the popular Stryke Pant, all Next Level Uniform clothing components are made from 5.11’s own Flex-Tax fabric for mobility and comfort.

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Stryke Patrol Duty Uniform

The Stryke PDU is made from 5.11’s proprietary Flex-Tac mechanical stretch fabric, which has a low-vis ripstop weave and is treated with TEFLON for stain and soil resistance. Flex-Tac fabric is designed for easy of movement and lasting flexibility.

The Stryke PDU Shirt features low-profile hidden document pockets, a mic wire pass-through, badge tab, epaulettes, camera/radio loop, and melamine buttons.

The Stryke PDU Pant features hidden side seam pockets, self-adjusting tunnel waistband with gripper, gusseted crotch, low-profile cargo pocket, and built-in flashlight pockets at the rear thigh.

The Stryke PDU is available in traditional A-Class and B-Class styles in both men and women’s sizes.

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Stryke Tactical Duty Uniform

Like the Stryke PDU, the Stryke TDU is made from 5.11’s proprietary Flex-Tac mechanical stretch fabric.

Seen in the image above is the Stryke TDU Shirt. It features canted front chest pockets, vertical sleeve pockets, reinforced articulated elbows, a badge tab holder, loop patch platform, and an included epaulette kit.

The Stryke TDU Pant features canted cargo pockets, a gusseted crotch and articulated knees, and a waistband with stretch panels.

Available in Black, Storm Grey, TDU Khaki, TDU Green, and Dark Navy.

5.11 is also offering a Stryke variant of their Stryke TDU Rapid Shirt.

www.511tactical.com