NEWINGTON, N.H. (March 18, 2015) — Sig Sauer, Inc., is pleased to announce the appointment of Tom Taylor as Vice President of Marketing and Commercial Sales, effective March 23, 2015. Andy York, President of the SIG SAUER® Electro-Optics Division, will continue in his role to lead and develop the newly created Electro-Optics business.
The division of work between Taylor and York will allow each to focus on key areas of the company critical to its success, ensuring preparedness to address market needs and demands. Both York and Taylor will report directly to Ron Cohen, President and Chief Executive Officer.
“Tom’s industry experience will allow him to directly focus on expanding SIG’s commercial businesses that now include firearms, ammunition, Electro-Optics, silencers and airguns,” Cohen said.
In joining SIG SAUER, Tom brings many years of industry experience, most recently with O.F. Mossberg and Sons in North Haven, CT, where he was Senior Vice President of Sales and Marketing. Prior to Mossberg, Tom spent time at The Freedom Group as Senior Vice President of Handgun Marketing and Product Development and was President and Executive Director of the Remington Outdoor Foundation, a non-profit organization formed to support the growth of hunting, shooting, outdoor sports and conservation projects.
Tom was also formerly the Vice President of Marketing for Smith and Wesson Corporation, located in Springfield, MA. Tom also has experience outside the firearms industry, having served as the Vice President of Sales and Marketing for Coca-Cola Enterprises among many other roles at Coca-Cola over 21 years.
