Not that long ago we told you that kinesiology tape makes RockTape had brought Chris Costa on board as spokesman. The tape is used to treat a wide variety of sports injuries or increase performance by increasing blood flow to applies areas.
Things certainly seem to be looking up for the brand as they’ve just announced the launch of a new line with 5.11 Tactical. For 5.11 it seems like a great natural progression following their new 5.11 Recon line of training products that include shirts, shorts and footwear.
Costa certainly has a lot of great things to say about RockTape saying in a recent press release, “Pain is a distraction, and you absolutely can’t allow it to affect your focus. You can apply RockTape yourself and it stays on through intense physical activity. You’re not bothered by muscle pain or soreness — you don’t even think about it anymore.”
RockTape weighed in on the deal as well. “We’re committed to helping tactical athletes and first responders with a product that solves the pain problem and a means to improve their performance. RockTape is effective, versatile and affordable. It’s the perfect product to fit in a rucksack or go-bag, which is why we’ve partnered with 5.11 tactical,” said Greg van den dries, CEO of RockTape. “We both believe in providing customers with high quality, effective product that stands up to the requirements of field work.”
And naturally, 5.11 shared their thoughts. “We are like-minded in how we serve this industry says Guy Burgstahler, CMO of 5.11 Tactical. “No doubt, reliable gear and a pain-free experience helps performance which is why we’re glad to partner with RockTape. We know we’re providing customers with the best, most-reliable, useful product that enables them to have a safe, effective outcome.”
This looks to be a pretty big deal for Tony Blauer, RockTape consultant, renowned hand to hand trainer, CEO of BTS Inc and founder of The S.P.E.A.R. System. He commented, “I don’t know of any serious combative athlete that is free of pain. We train hard and our bodies pay the price. RockTape offers structural or muscle support when applied correctly and this can help alleviate many distractions during training — and while training without distractions is vital for every athlete, it’s especially important for an individual in the tactical community.”
All in all, this sounds great, but I wonder how Costa or Blauer will fit into the deal with 5.11 Tactical as it would seem odd for RockTape to continue to market a tactical line concurrent with this new licensing deal.
