SHOT Show Media Day – EOTech’s New Branding

EOTech showed up at Media Day at the Range with a new logo not only for their main brand, but also for their line of Vudu scopes.

While EOTech’s main focus was on the Vudu line, we also caught a glimpse of an EOTech electro-optic sporting the new branding, found on the Q Honey Badger, which we will focus on in an upcoming article.

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15 Responses to “SHOT Show Media Day – EOTech’s New Branding”

  1. Jbgleason says:

    I was curious if they were going to attempt a comeback or just pack it in. I guess this answers that question.

  2. Brian says:

    I am curious to see if they actually fixed the internal issues with the sight or its just new branding on the outside. Looking forward to some long term reviews in the future.

  3. PPGMD says:

    The new logo represents the chart you will need so you know where your POA will be due to the temperature shift.

  4. jt says:

    Was it done in-house?

  5. Dellis says:

    I don’t know if Eotech did great damage control over that issue or a great number of shooters are just ignorant dweebs? Cause when I bring this up in conversation with others they have no clue. To them Eotech is what all others are judged by.

    • PPGMD says:

      I haven’t seen any real attempts by Eotech to control the damage. So I would say ignorance.

      I mean you can send them the court documents that are pretty damning on their own, show them how L3 settled within hours, how Eotech was giving refunds to everyone, and how even now government customers have to sign a performance limitation disclosure that notes most of the issues aren’t fixed.

      And they will say something like “It works for me,” or “My rifle never goes out in temperatures that hot.”

    • ScottC says:

      Dellis, In short many people either have a short memory or never knew. I run into the same thing quite often when ever I hear that name. I used to really like EOTech, I liked the reticle in their optics and I liked the fact they were built just down the road from me in Michigan. But I have abandoned them and refuse to support them at all. I have switched to Aimpoint and I am just as happy.

      • Dellis says:

        Almost exactly what most say, “Well it has never failed me!” or “Haters gonna hate” …lol

        I never bought Eotech but I have Aimpoint and never been let down with their products.

        • ScottC says:

          Just like the mess with Team Wendy. I cant in good conscience use either of these companies products ever again.

  6. SGT Rock says:

    Fool me once, shame on you; fool me twice, shame on me.

  7. straps says:

    Any zombie/biohazard reticles in evidence?

  8. AJ says: