Tactical Tailor

Mystery Ranch Partners with Sea to Summit For Australian Distribution

Bozeman, Mont. (May 25, 2021) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is thrilled to announce its partnership with Sea to Summit as a new distributor in Australia. With new partnerships across Europe, Asia and the Middle East, MYSTERY RANCH expands its reach to fulfill the growing demand for its products in the South Pacific.

“We are really looking forward to working with the Sea to Summit team,” said MYSTERY RANCH VP of Sales and Marketing Alex Kutches. “They have a great team, excellent resources, and coverage across the whole of Australia. Their reputation as a brand precedes them as being fabulous to work with and their coverage of the Australian market is tremendous in specialty Outdoor Retail in addition to Hunting, Fire, and Military. With teams across the nation, ecommerce solutions and distribution centers, Sea to Summit is uniquely able to serve both the consumer as well as the Military and Fire users currently seeking the brand.”

“We are delighted to be working with Mystery Ranch as their exclusive distribution partner for Australia,” said Terry Anderson, the Group General Manager for Sea to Summit. “They have a strong quality and design ethos that aligns with our brand and company DNA. The diverse product assortment on offer from Mystery Ranch is the perfect fit within our business across outdoor, defense, fire and other related commercial channels.”

“The expertise that Sea to Summit brings is second to none,” said Patrick Odenbeck, International Sales Manager for the Ranch. “They understand our brand, our diverse customer base and they have the connections that all but guarantees success in the Australian market.”

3 Responses to “Mystery Ranch Partners with Sea to Summit For Australian Distribution”

  1. Adam says:

    Mystery Ranch would be better off just selling directly to consumers in Australia/New Zealand. The mark up local distributors have to put on make a profit makes an already expensive pack, ridiculously priced.

    It’s a global market now. Exclusive distributors and exporting restrictions should be a thing of the past.

    • SSD says:

      It’s import taxes that are at work here. That, and shipping.

      • Adam says:

        Exactly, a private customer wouldn’t have to pay any import taxes (if the order us less than $1000AUD).