FOR IMMEDIATE RELEASE

‘Operation Gift’ is a cause-based promotional campaign created to raise money and awareness for Folds of Honor®.

NORTHBROOK, Ill., Nov. 12, 2018 – OpticsPlanet.com the leading online destination for technical and high-performance gear, announced the beginning of the company’s third annual ‘Operation Gift’ campaign, an online cause-based project that helps support families of fallen and disabled service-members.

This year in partnership with Folds of Honor, ‘Operation Gift’ will focus efforts on providing educational scholarships and support to the families of soldiers killed or wounded in battle. From now through Dec. 28, 2018, a portion of proceeds will be allocated toward this effort. Additionally, after placing an order, customers will get to choose which educational gift their donation will go toward. After last year’s success in raising $63,500 in donations, this year’s goal is raise the bar even higher and raise a total of $70,000.

“Helping military veterans and their families is highly important to both OpticsPlanet and its loyal customer base,” said Emily Regel, campaign manager at OpticsPlanet, Inc. “That’s why this year we are honored to partner with Folds of Honor in an effort to be able to give the families of our nation’s service-members the gift of educational scholarships.”

The ‘Operation Gift’ program works in partnership with Folds of Honor, a 501(c)(3) organization that provides educational scholarships to spouses and children of America’s fallen and disabled service-members. Additionally, this year OpticsPlanet has teamed up with notable brands Leupold, Vortex, Pulsar, EOTECH, Streamlight, Sig Sauer, Nikon, Surefire, Hiperfire, Leapers, Ergo, Zeiss and Steiner which are committed to help multiply the donation amount with the purchase of their products. For more information about ‘Operation Gift’ visit www.operationgift.com.

1 Meal for Every 2 Purchased will be Donated to Team Rubicon

[Nov. 19, 2018, Kittery, ME] — After last holiday season’s successful #DoBetter campaign that provided 900+ meals to those in Puerto Rico affected by Hurricane Maria, Good To-Go, the dehydrated gourmet meal brand changing the way people eat on the go, is once again donating 1 meal for every 2 purchased through their website during the busy holiday season. This year, meals will be donated to the veteran-led Team Rubicon.

Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly provide relief to communities in need after a disaster. What started as 8 volunteers responding to Haiti’s 7.8 magnitude earthquake in 2010 has evolved into a roster of 85,000+ volunteers able to deploy throughout the United States and the World. Between November 19 – December 31, all US orders placed through goodto-go.com will automatically be applied to the effort. Customers can also choose to donate their entire order in addition to Good To-Go’s match by entering coupon code DOBETTER2018.

“In the wake of a disaster, our teams often go in to austere environments—where there may not be food, water, fuel, or electricity – to help impacted communities stabilize and recover,” said Brian Meagher, Strategic Partnerships Officer at Team Rubicon. “Good To-Go supports Team Rubicon by giving us a way to supplement meals during our operations in these austere places, helping our teams stay well fed while we help others.”

“Wildfires, hurricanes, earthquakes and floods bring unimaginable devastation to communities who often don’t have the means, tools or skills to deal with the immediate aftermath of a disaster,” said Good To-Go co-founder, David Koorits. “First responders and medical professionals are called upon to rapidly deploy to areas hardest hit at a moment’s notice. The ability to mobilize quickly and be self-reliant in the days before support systems are up and running is crucial, and that’s where Team Rubicon plays an important role. Providing their teams with lightweight, calorie-dense, and satisfying nourishment while they’re pushing their limits to serve others, is a great way for us to be able to contribute.”

Last year, ISER Caribe, an organization on the ground in Puerto Rico, received over 900 meals from Good To-Go. The organization prepared and distributed resiliency kits including food, water filtration and lights, to those in need.

About Good To-Go

Good To-Go was started by Chef Jennifer Scism and David Koorits. Scism is an award-winning chef and long-time co-owner of Annisa, a nationally recognized restaurant in New York’s Greenwich Village. Her career has long been focused on the importance of good food. She has cooked at NY Times 4-Star rated restaurants, traveled to over 20 countries studying regional foods, and along with her team from Annisa, beat Mario Batali on the TV Food Network’s Iron Chef program. Koorits has spent his career as a wilderness therapy counselor, ski patroller, wildland firefighter and nurse. The dehydrated gourmet brands’ mission is to elevate expectations of what trail food can taste like. Started in 2014, a time when the market was craving something tastier and healthier, the brand has won multiple outdoor industry awards and start-up competitions, while they continue to add people-power and production space to address demand. Today, Good To-Go is sold in over 600 stores nationwide and in Canada. More info can be found at www.goodto-go.com. For sales inquiries, please contact Amy Fullerton, amy@goodto-go.com or 603-828-9097 and for media, Kate Ketschek, kate@revolutionhousemedia.com.

About Team Rubicon

Team Rubicon is 501(c)3 nonprofit that utilizes the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Founded in 2010 with the expressed goal of quickly responding to large-scale disasters, Team Rubicon has deployed thousands of volunteers across the United States and world to provide relief to communities in need. For more information, please visit teamrubiconusa.org.

Glamour girls with guns pictured in a variety of retro-style classic Playboy poses make the HOTSHOTS 2019 calendar a sexy blast from the past! Now in its 12th year, the annual production features some of the most desirable models in the UK and the latest military kit distributed by Edgar Brothers in a vintage shoot.

The brainchild of UK-based Edgar Brothers’ Police and Military division, HOTSHOTS has already raised nearly £150,000 for various Wounded Soldiers charities in the UK and United States since launching in 2008.

The 2019 edition, which was shot in Salt Lake City, features exposed tan lines and sexy swimwear from the sixties and seventies in a Hugh Hefner multicam theme. The renowned founder father and editor-in-chief of Playboy Magazine died in September 2017.

Stunning Lucie-Rose Donlan, a 20-year-old professional model and sponsored surfer from Cornwall, is this year’s cover girl. She is particularly proud to be featuring in HOTSHOTS for the first time due to her family’s military connection.

She said: “It means so much to be a HOTSHOTS girl. I’ve always admired the calendar and feel very honoured to model and get the front cover. It’s really special for me to be supporting Wounded Veterans as my dad served in the military for many years before taking early retirement due to injury, and my cousin is currently serving. I desperately wanted to be part of the calendar so that I could feel that I’m helping, in some way, to support such an amazing cause.”

UK-based Rosie Danvers, Katya Sanchez and Sabine Jemeljanova also feature for the first time, while Hotshots favourites Kelly Hall, Stephanie Pietz, Kayla Cadorna and India Reynolds star again in vintage poses.

Mike Newman, Director of Edgar Brothers’ Police and Military Division, said: “Every year we strive to improve on the previous year’s calendar and 2019 is no exception. The Hugh Heffner theme is simply great fun and a tip of the hat to a icon that achieved so much. The girls loved the retro-style shoot in Salt Lake City and are proud to be lending their support to a very worthy cause.”

HOTSHOTS 2019 can be delivered globally and you can purchase the calendar directly in the USA/CANADA – www.hotshotscalendar.com or the UK/Rest of World www.hotshotscalendar.co.uk