Nashville, January 2025 – Tomahawk Performance is excited to announce the appointment of Vic Kang as the company’s new Director of Design. Kang’s addition to the team comes at a pivotal moment for the company, which is expanding its distribution across North America and Europe and driving forward with several innovative projects.
With a background in industrial design and a deep passion for crafting purpose-driven products, Kang brings a unique approach to problem-solving and product development. Over the course of his 20-year career, Kang has become a recognized expert in the outdoor apparel and gear industry, having worked at leading brands such as Arc’teryx, Patagonia, Lululemon, and YETI. His expertise spans a wide range of technical design, including a specialized focus on soft goods.
Before joining Tomahawk, Kang served as Design Director at YETI, where he built the soft goods design team and center from the ground up. Under his leadership, the team grew from four to fourteen members, and Kang played a key role in shaping the company’s product development, process, and structure, specifically in the creation of high-performance, technical soft goods.
At Tomahawk Performance, Kang will play a critical role in scaling the design and development team in alignment with the company’s medium- and long-term growth plans. His efforts will focus on attracting top-tier talent and driving innovation in product design, with a particular emphasis on delivering solutions that address the unique challenges faced by warfighters in demanding tactical and outdoor environments.
“I am thrilled to join Tomahawk Performance,” said Kang. “The opportunity to collaborate with such a talented team and leverage their vast knowledge and experience is invaluable. Together, we’ll develop gear that not only supports critical missions but helps shape the future of tactical design.”
Kang’s approach to design emphasizes creating meaningful, functional solutions that solve real-world problems. His ethos aligns seamlessly with Tomahawk Performance’s mission of delivering high-quality, mission-specific products for professionals in the field.
As the Director of Design, Kang will lead efforts to innovate and refine the company’s offerings, ensuring that every product delivers exceptional performance and functionality. With a hands-on approach to both design and problem-solving, Kang is committed to pushing the boundaries of product development to meet the evolving needs of Tomahawk’s customers.
For more information, visit tomahawkperformance.com.
