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HOIST Announces Harris Teeter Retail Expansion

Sunday, February 23rd, 2025

CINCINNATI, Ohio, (February 19, 2025) – HOIST®,the beverage industry leader known for its IV-level hydration, is proud to announce its upcoming retail expansion into American supermarket chain, Harris Teeter. This strategic partnership marks a significant milestone for HOIST as it continues to grow its availability in the Southeast and Mid-Atlantic regions of the U.S.

Consumers can expect to find popular HOIST flavors on Harris Teeter shelves beginning in February 2025, all of which contain HOIST’s unique isotonic formula that is clinically proven to hydrate faster and longer than water. This expansion will amplify HOIST’s presence in Delaware, Georgia, Maryland, North Carolina, South Carolina, Virginia and Washington, D.C.

“We’re incredibly excited to be gaining this partnership with Harris Teeter, and this is just the beginning,” said HOIST Co-founder and VP of Sales Ben Schmidt. “This marks an exciting step forward in our long-term vision for the brand. We look forward to bringing HOIST to new shelves and consumers.”

The initial wave of HOIST products will be available in select Harris Teeter locations starting in February 2025, with full store resets expected to be completed by June 2025. All of HOIST’s products provide three times the electrolytes and half the sugar of traditional sports drinks, without adding artificial sweeteners or dyes. HOIST offers this IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches.

In addition to the expansion into Harris Teeter stores, HOIST continues to grow its retail presence within QuikTrip (QT) stores. HOIST can be found QT stores in North Carolina, South Carolina and Colorado and will soon be available throughout QT stores in Georgia. This continued growth is supported by the onboarding of 40+ Anheuser-Busch distributor partners, who will help service these new accounts and ensure that HOIST is readily available to the increased consumer base.

The HOIST hydration formula is isotonic and made to absorb instantly, resulting in a beverage that fights dehydration fast. This is why HOIST is one of three electrolyte sources approved for use by the U.S. Department of Defense. The HOIST lineup is additionally offered at 90% of U.S. Army bases globally.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram@drinkhoist

Posted in Industry, Press Release | No Comments »

Shell Shock Technologies Announces Inaugural Legends and Heroes Shootout to Benefit Veterans and First Responders

Saturday, February 22nd, 2025

MLB Stars, celebrities, and veterans unite for two days of shooting and golfing from April 27 – 28, 2025, to raise funds for K9 Heroes 4 Heroes and the NRA.

Eubank, KY (February 2025) – Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, is proud to announce the 1st Annual Legends and Heroes Shootout, a premier two-day charity event dedicated to supporting veterans and first responders. Taking place on April 27 – 28, 2025, this unique event will bring together MLB stars, celebrities, industry leaders, and veterans for an unforgettable experience of camaraderie, competition, and giving back. All net proceeds from the event will benefit K9 Heroes 4 Heroes, which provides service dogs to veterans and first responders at no cost, and the NRA, offering mental health services, career transition assistance, and critical resources to veterans and their families.

“At Shell Shock Technologies, we believe in honoring those who have served our country. The Legends and Heroes Shootout is more than just a golf and shooting event – it’s a way to give back to the brave men and women who have sacrificed for our freedoms. We are excited to bring together top-tier athletes, firearms industry professionals, and the community to support this meaningful cause,” commented Peter Foss, Managing Partner and CEO of Shell Shock Technologies.

The Legends and Heroes Shoutout will feature two days of exciting activities, starting on April 27, 2025, with the Range Day. Taking place at Markham Park Shooting Range in Sunrise, Florida, from 10 am to 3 pm, participants will have the opportunity to engage in dynamic shooting competitions using Shell Tech’s cutting-edge precision pistol and rifle ammunition. Instruction will be led by Jake Holt, a well-known firearms social media influencer from Regional Operations. Desert Tech, a Shooting Range Event Partner, will be providing a rifle demonstration featuring its latest innovative and custom weaponry. Competition prizes will be awarded from Four Brothers Custom Gun Holsters and Heritage Distilling Company. The overall winner of the shooting competition will win the Grand Prize which is an automatic entry into the NRA World Shooting Championship, where over 500 of the world’s top shooters compete for cash and prizes totaling over $250,000.

The second day, April 28, 2025, focuses on the charity golf tournament at The Club at Weston Hills in Weston, Florida. This tournament will feature a scramble-style format with multiple contests and challenges, including four separate hole-in-one contests with total prizes valued at $55,000, and a unique AR-15-style golf ball launcher experience. Participants can use this innovative launcher to tee off on a select Par 4, adding something different to the competition. The tournament will conclude with an outdoor grill lunch, an open bar, and an awards ceremony as well as an online auction to feature exclusive memorabilia and sponsor-donated items. There will also be a Whiskey Tasting featuring Service to America SALUTE™: War Dogs™ Edition, Kentucky Straight Bourbon Whiskey by Heritage Distilling Co. Inc. This “Whiskey That Honors the Worthy”™, aged 5-years (35 in dog years) and bottled at 98.6 proof, honors our US Military Working Dogs.

A lineup of renowned athletes and celebrities have come together to support the mission of assisting veterans and first responders. Whether by attending the event in person or donating exclusive memorabilia, these generous individuals are committed to making a difference:

Adrian Beltre – MLB Hall of Famer

Raul Ibanez – World Series Champion

Jayson Werth – World Series Champion

Placido Polanco – MLB Gold Glove Winner

Albert Pujols – Two-Time World Series Champion & Three-Time MVP

Max Scherzer – Three-Time Cy Young Award Winner & World Series Champion

DJ Irie – Internationally Recognized DJ and Philanthropist

Their participation not only enhances the event’s prestige but also helps raise vital funds for those who have dedicated their lives to protecting our freedoms.

Sponsorship opportunities are available, offering high-impact brand exposure and networking opportunities, from Gold to Premier level, as well as several Golf Specific Sponsorship options. For those interested in participating, more information can be found here. For more information about sponsorship opportunities, participant registration, or general inquiries, please contact Foss at peter@shellshocktech.com.

Keep up with Shell Tech’s advanced ammunition on the website and social media platforms: Facebook, Instagram, and YouTube.

Posted in Charity, Fundraising, Industry, Press Release | No Comments »

Wiley X Strengthens Sales Leadership with Key Hires Across Outdoor and Optical Divisions

Friday, February 21st, 2025

FRISCO, Texas (Feb. 19, 2025) – Wiley X, a global leader and pioneer in premium protective eyewear, has expanded its sales leadership team with the addition of three seasoned executives: Seth Quackenbush as Director of Sales for the Outdoor Division, Jack Schindler as National Sales Manager for the Outdoor Division, and Johnathan Weikum as Director of Sales for the Optical Division. These strategic hires underscore Wiley X’s commitment to enhancing its presence in key markets and providing exceptional service to its retail partners and customers.

With over 20 years of experience growing renowned brands such as Ride, Fjällräven, and Stanley, Seth Quackenbush brings a deep understanding of the outdoor industry. His leadership at Stanley played a pivotal role in the brand’s recent success, and he is now focused on strengthening Wiley X’s partnerships to elevate the brand’s impact in the outdoor market.

“I am honored to join the world-class team at Wiley X,” said Quackenbush. “Wiley X is a truly authentic brand with industry-leading products and a deep legacy that is second to none. I’m excited to collaborate with our internal team, reps, and retail partners to expand our presence in the outdoor market.”

In his new role as National Sales Manager for Wiley X’s Outdoor Division, Schindler also brings over 20 years of experience driving revenue and brand development for industry leaders. His previous experience includes stints at O’Neill, C1RCA, and Adio Footwear. He has a proven track record of exceeding sales targets and fostering long-term client relationships. Schindler’s entrepreneurial background and deep understanding of the action sports and outdoor markets make him a key asset to the Wiley X team.

“As a veteran-founded and family-owned company, Wiley X embodies a commitment to excellence that aligns with my principles,” says Jack Schindler. “I look forward to helping grow the outdoor division and contributing to the company’s continued success.”

Wiley X has also welcomed Johnathan Weikum as Director of Sales for the Optical Division.

With extensive experience in the eyewear industry, Weikum played a key role in launching and expanding Costa’s Optical and Sunglass Specialty Channel, driving the growth of its 580 Rx Authentic lens program and leading national sales initiatives. He later spearheaded strategic partnerships for Costa and Oakley, driving business development and fostering relationships with industry leaders. Recognized for his excellence, he earned Gold and Silver Presidents Circle Awards at Essilor Luxottica for top-tier sales performance.

“I am honored to leverage Wiley X’s legacy as a leader in premium protective eyewear,” said Weikum. “My goal is to create, design, and implement a comprehensive approach that prioritizes patient care, fosters long standing partnerships within the optical industry, and enhances customer engagement. By delivering superior optics and exceptional customer service, we strive to meet the diverse needs of professionals, outdoor enthusiasts, and everyday consumers. Collaborating with Aaron Quigley and the executive team to revolutionize the optical channel with an innovative salesforce strategy is incredibly exciting.”

For more information, or for dealer inquiries, please contact Wiley X Customer Service at (800) 776-7842 to be put in touch with the sales representative for your area.

Posted in Eyepro, Industry, Press Release | No Comments »

Quantum Systems Establishes New Leadership to Drive Global Growth and Product Excellence

Friday, February 21st, 2025

Gilching, February 19th, 2025 – Quantum Systems, Europe’s leading innovator in drone technology providing aerial intelligence for both government and commercial clients, announces a new executive leadership structure designed to elevate its growth ambition and technological excellence.

Effective January, company Co-Founder and CEO Florian Seibel transitioned to a Co-CEO role alongside Sven Kruck, who has served as Chief Revenue Officer and Managing Director since joining the company in December 2022. This change underscores Quantum Systems’ strategic focus on aligning visionary product development with robust operational leadership. Florian Seibel will focus on products, technology and strategy, while Sven Kruck will focus on operations, sales and finance.

As part of this transition, Frank Thieser, Chief Financial Officer since 2020, resigns from active management and takes on the role of Senior Advisor to Florian Seibel. Jonas Jarosch, who joined the company in autumn 2024 as Director of Finance, will succeed Frank Thieser as CFO, bringing expertise in financial strategy and operational excellence.

At the same time, Quantum Systems also announces the appointment of Martin Karkour as the new Chief Sales Officer (CSO) at Quantum Systems. He succeeds Sven Kruck, effective February 15th, 2025.

Since founding Quantum Systems a decade ago, Florian Seibel has led its transformation from a startup to a global enterprise with over 400 employees across five countries. Seibel commented:

“I want to dedicate more time to what I do best: Tech, Product & Strategy, and building outstanding teams. That is my real superpower and by the way the foundation of every successful tech startup. You can’t build a company without a product. It’s all about the product. I feel truly fortunate to share the helm with Sven as my Co-CEO.”

Sven Kruck has played a pivotal role in driving the company’s revenue growth and operational efficiency. Reflecting on his journey, Kruck noted:

“I was fortunate to have been at the forefront of Quantum Systems’ revenue and operational growth in my role as Managing Director and CRO. Our focus on manufacturing process improvement and fostering international collaboration has created a dynamic environment driven by innovation and excellence. I am honored to partner with Florian as Co-CEO to shape the future of UAV technology and look forward to dedicating my energy to develop Quantum Systems into a global champion.”

These changes position Quantum Systems to further solidify its position as a global innovator in UAV technology, with a strong commitment to advancing cutting-edge solutions for its clients worldwide.

quantum-systems.com

Posted in Industry, International, Press Release, UAS | No Comments »

Cubic DTECH, Instant Connect, and Rally Tactical Systems Provide Real-time Language Translation to Special Operation Forces

Thursday, February 20th, 2025

Delivering next-gen interoperable tactical communications for a new era in mission success

SAN DIEGO – February 19, 2025 – Cubic DTECH Vocality, Instant Connect Software, and Rally Tactical Systems (RTS) are breaking new ground with the integration of Instant Connect EnterpriseTM (ICE) as the encrypted end-to-end and transport layer security wrapper for tactical push-to-talk traffic. The Joint Interoperability Test Command (JITC)-certified software platform is included on the DoD Information Network (DoDIN)-approved product list.

The ICE platform is a proven, military-grade tactical communications solution that integrates with RTS’ Engage Engine and Cubic’s Radio Over IP (RoIP) gateways, including the DTECH Vocality RoIP, M3X and M3-SE, enabling special operations teams worldwide to leverage the blended solution capability for multilingual missions.

“The ICE platform eliminates language barriers, providing real-time communication across 70+ languages to accelerate and clarify crucial communications,” said Anthony Verna, Senior Vice President and General Manager of DTECH Mission Solutions. “The combined solutions remove delays and other drawbacks associated with human translators in the field, thus creating a new standard in coalition interoperable tactical communications.”

“Our platform is secure and accurate, giving warfighters a decisive advantage in coalition peacekeeping, enforcement, and other missions,” said Forrest Claypool, Instant Connect CEO. “Special operations teams know that ICE allows them to extend the language translation capability to remote environments at the tactical edge. It’s about providing teams with the communications flexibility they need when seconds matter.”

For more information, visit: Cubic DTECH.

Posted in Comms, Industry, Press Release, SOF | No Comments »

NIOA Welcomes Frank Altamura to Picatinny Arsenal Office

Thursday, February 20th, 2025

The NIOA Group has announced the appointment of experienced combat systems specialist Frank Altamura as it continues to expand its collaboration with the US defence industry.

Frank Altamura has joined NIOA after a distinguished career with the US Army’s Picatinny Arsenal Joint Program Executive Office Armaments & Ammunition.
Picture courtesy: Todd Mozes, US Army, Picatinny Arsenal

The recently retired Project Director Joint Ammunition and Weapons Systems (PD JAWS) at Picatinny Arsenal, New Jersey, joins NIOA as Business Development Manager – North America.

With extensive experience in weapons and protections systems, munitions procurement and defense technology integration, Mr Altamura brings a wealth of knowledge to the company’s United States operations which include Tennessee-based Barrett Firearms.

During his tenure at Picatinny Arsenal, Mr Altamura was instrumental in leading technical innovations, implementing acquisition changes, developing Department of Defense policy and regulation adjustments and coordinating munitions logistics with foreign partners.

More recently, he managed development of the next generation of terrain shaping obstacle capability to meet the latest international agreements.

“We are thrilled to welcome Frank to our US team,” NIOA Group CEO Rob Nioa said. “As we continue to strengthen and diversify our participation in the US defense industrial base, Frank’s expertise will be invaluable.”

Mr Altamura said: “I’m excited to join the NIOA team. The NIOA portfolio and allied nation customers coupled with an international partner base is a great fit for what I bring from my Army career.

“It is also obvious that NIOA’s leadership promotes innovation and encourages creativity by team members. I find their vision for the future as an exhilarating opportunity for me to help NIOA grow in the industry.”

Mr Altamura has a Master’s Degree, Mechanical Engineering from Stevens Technical Institute and Bachelor’s Degree, Mechanical Engineering from New Jersey Institute of Technology as well as multiple executive leadership certificates.

NIOA has had a permanent office at Picatinny Arsenal, the US Army’s garrison for armaments development and procurement, since July last year.

About the NIOA Group…

The NIOA Group includes NIOA Australia, NIOA New Zealand, the Australian Missile Corporation, NIOA Inc [USA], Barrett Firearms [USA], NIOA UK and joint venture company Rheinmetall NIOA Munitions.

Established in 1973, NIOA Group is a global firearms, weapons and munitions company with operations in Australia, New Zealand, the USA and United Kingdom with a distribution network covering 75 US State Department approved countries.

NIOA is a major tenant at the Australian government owned, contractor operated (GOCO) munitions facility at Benalla in Victoria where it operates 30mm Boxer Combat Reconnaissance Vehicle, 35mm cannon and 120mm Abrams tank ammunition manufacturing capabilities.

The company is a joint venture partner with Rheinmetall of Germany in the Rheinmetall NIOA Munitions 155mm artillery forging facility in Maryborough, Queensland, delivering key munitions for allied nations.

www.nioa.com.au

Posted in Advertiser, Industry, Press Release | 2 Comments »

Gilat Launches Gilat Defense Division – A New Division to Meet Growing Global Demand for Mission-Critical SATCOM Solutions

Wednesday, February 19th, 2025

Gilat Defense integrates technologies from Gilat, Gilat DataPath, Gilat Wavestream & Gilat Stellar Blu to deliver mission-critical defense solutions and services

Petah Tikva, Israel, February 18, 2025 — Gilat Satellite Networks Ltd. (NASDAQ: GILT, TASE: GILT), a worldwide leader in satellite networking technology, solutions and services, today announced the formation of its new Defense Division, a strategic move designed to target the increasing demand for government and defense SATCOM solutions. Gilad Landsberg has been appointed President of Gilat’s Defense Division, bringing over 20 years of experience in the defense industry.

Gilat Defense provides secure, rapid-deployment SATCOM solutions tailored for military and HLS organizations, government agencies, and defense integrators, with a strong focus on supporting the U.S. Department of Defense (DoD) and allied forces worldwide. By unifying, under one umbrella, the expertise and technologies of Gilat, and the wholly-owned subsidiaries Gilat DataPath and Gilat Wavestream, the division delivers end-to-end solutions with multiple layers of communication redundancy, ensuring maximum operational availability. With a focus on innovation, the division leverages advanced technologies and flexible business models, to adapt to evolving defense requirements. Trusted by the U.S. DoD, NATO and global defense forces, Gilat Defense’s field-proven solutions offer secure, high-performance connectivity, delivering reliable, battle-tested performance in the toughest environments to meet the critical SATCOM needs of modern defense communications.

Gilat Defense will be showcasing its solutions at the upcoming Satellite 2025 show in Washington, D.C., next to the Gilat Booth #2511. Visitors to the booth will have the opportunity to see a range of cutting-edge defense SATCOM solutions, including the newly launched GLT 1500 terminal, DataPath 2.6m antenna solution for tactical terminals and the US made Aquarius DS Family of products including Aquarius Pro DS and Aquarius E DS which are both compliant with FAR 889 and future DFAR 5949 regulations.

“With the launch of Gilat’s Defense Division, we are strengthening and enhancing our commitment to providing advanced SATCOM solutions that meet the evolving needs of modern defense operations,” said Gilad Landsberg, President of the Defense Division at Gilat Satellite Networks. “By combining technological innovation with a deep understanding of defense requirements, we are ensuring that military and government organizations have access to secure, resilient, and high-performance connectivity for mission success.”

For more information about Gilat Defense and its innovative SATCOM solutions, visit www.gilat.com/solutions/gilat-defense or stop by our Booth #2511 at Satellite 2025 in Washington, D.C..

Posted in Comms, Industry, International, Press Release | No Comments »

Brownells to Host Fourth Annual 2A Day on February 22, 2025

Wednesday, February 19th, 2025

GRINNELL, Iowa (February 18, 2025) – Brownells will host the fourth annual 2A Day on February 22, 2025, a nationwide event dedicated to celebrating Second Amendment rights, advocating for their preservation, and strengthening the firearms community.

With support from sponsors including CCI, Federal, Hornady, Magpul, Remington, and Smith & Wesson, 2A Day provides multiple ways for firearm enthusiasts to participate:

CELEBRATE

Brownells is partnering with shooting ranges across the country to offer free range time and limited complimentary ammunition for participants. Those unable to attend a participating location are encouraged to visit a local range, work on a home firearm build, or share their experiences on social media using the hashtag #2ADay.

ADVOCATE

Brownells encourages gun owners to actively support the Second Amendment by engaging with lawmakers at both the state and federal levels. The Brownells 2A Day webpage provides links to help individuals find and contact their representatives and offers guidance on effective advocacy.

JOIN

Supporters of the Second Amendment are encouraged to join national and state-level organizations committed to protecting gun rights, including 2nd Amendment Foundation (SAF), Gun Owners of America (GOA), and Iowa Firearms Coalition (IFC). To further these efforts, Brownells will donate 4% of all sales from February 18-23 to these advocacy groups.

2A Day serves as a reminder of the importance of protecting and exercising Second Amendment rights. More information about participation and sponsorships can be found on the Brownells 2A Day webpage.

Posted in 2A, Industry, Press Release | No Comments »