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Posts Tagged ‘Hyde Definition’

Talk About Cross Branding!

Tuesday, November 8th, 2011

This picture has got a lot going on. There’s SEAL Craig Sawyer and Medal of Honor awardee Sgt Dakota Meyer (USMC) wearing newly designed uniforms from SOD Gear in Hyde Definition’s PenCott camo. They are also wearing 215 Gear hats and belts. That’s not to mention the weapons.

Check out the rest of the story at Strike Hold!

Hyde Definition Update

Wednesday, November 2nd, 2011

The PenCott family of patterns is gaining in popularity and producer Hyde Definition has seized the opportunity to update their website. They’ve made it easier to navigate and added information about their growing network of production partners. Also included is detailed information about the full range of fabrics now available featuring the PenCott family of camouflage patterns (NyCo and Poly-Cotton ripstop for clothing, in addition to 500D and 1000D nylon for gear).

Clothing and gear manufacturers interested in adding PenCott to their portfolio can also now request fabric samples through their new samples@hydedefinition.com email address. Unfortunately, fabric samples cannot be provided to individual consumers.

www.hydedefinition.com

UFPRO’s Sniper Garment System in PenCott Greenzone

Monday, October 24th, 2011

Last week we mentioned that Uni & Forma was exhibiting the Sniper Garment in Hyde Definition‘s PenCott Greenzone pattern at the Parisian military expo MiliPol.

Unfortunately, all we had at the time was a line drawing of the garment, but Andrzej Krugler, Editor-in-Chief, of the Polish magazine Special Ops captured this photograph of the garment.

Be sure to visit them at www.special-ops.pl

MiliPol – PenCott in Paris

Tuesday, October 18th, 2011

If you’re attending the MiliPol 2011 Exhibition in Paris this week, make sure you visit the booth of Slovenian clothing company Uni & Forma to check out their Sniper Garment System in Hyde Definition’s PenCott-GreenZone camouflage. Uni & Forma produce clothing solutions for the Slovenian military, police, border guard and customs forces – as well as a growing number of European customers – and can be found at stand # 1G 140. More details of their 3-layer Sniper Garment System can be found on their website at: www.ufpro.si.

PenCott Coming to Grey Ghost Gear

Wednesday, October 12th, 2011

Coming soon from Grey Ghost Gear, equipment in Hyde Definition’s PenCott family of camo patterns.

www.greyghostoutlet.com

Guess What Showed Up on Our Doorstep Last Week

Monday, September 26th, 2011

It’s definitely coming. We received a package out of the blue from Max at SOD Gear containing a Operative Field Parka (Smock) and Spectre Shirt featuring Hyde Definition’s PenCott Bad Lands.

www.sodgear.com

Slangvel Goes Badlands

Sunday, September 4th, 2011

At this point, you’ve got to have figured out that we think Slangvel builds some cool custom caps. And, we just found out that he is doing a cool recce boonie variant with a mesh panel. Also, it doesn’t hurt that it’s in Hyde Definition’s PenCott Badlands.

Check Slangvel out on eBay.

Whiskey 5 with Hyde Definition

Tuesday, August 23rd, 2011

Who
Hyde Definition Ltd

What
Our team has a combination of over 60 years of camouflage expertise and we develop innovative, leading-edge camouflage solutions. We are particularly known for the PenCottâ„¢ Multi-Environment Camouflage Pattern Family. PenCott is the first commercially developed, advanced, hybrid camouflage pattern family to be available on multiple fabrics – including 50/50 NyCo ripstop, 35/65 Poly-Cotton ripstop, 500D Cordura and 1000D Cordura (coming in September).

In addition to the PenCott family, we develop bespoke camouflage patterns for clothing on behalf of clients. We also develop concealment solutions for land vehicles, watercraft, and structures.

Where
Founded and Headquartered in the UK, Hyde Definition established a US base on the 1st of August with the relocation of Lawrence Holsworth, Hyde’s Director of Marketing and Business Development, to Westport, Massachusetts.

When
A good camouflage pattern is not a fashion statement nor a popularity contest. It’s about reducing the risk of being detected, which can mean the difference between mission success or mission failure – and even between life or death That’s why we call the PenCott family of patterns Mission-Critical Camouflageâ„¢.

PenCott is the culmination of more than 5 years of pattern research, analysis, testing and development and is superior to other patterns because it features:
• a hybrid, naturalistic, omni-directional, multi-scalar, fractal-based pattern geometry
• an optimized color palette synthesized from real-world shades and tones
• high-difference boundaries and hypoacuitive color dithering that creates false edges and the illusion of 3D
• a micro-pattern for close quarter concealment, a midi-pattern to foil detection at mid-range and a high contrast macro-pattern for long distance disruption

The result is a truly unique pattern that effectively enables you to literally disappear into the background “noise” of the terrain and avoid detection for longer.

What Else
Our Director of Marketing and Business Development, Lawrence Holsworth, will be in attendance at the Soldier Equipment and Technology Exhibition at Fort Bragg, 30/31 August. Contact Lawrence at Hydedefinition.com for further info.