Massif Rocks!

Archive for the ‘Outdoor Retailer’ Category

Outdoor Retailer Summer Market Canceled

Friday, April 3rd, 2020

Outdoor Retailer has canceled the Summer Market due to COVID-19.

Experienced outdoorists know when the backcountry is unsafe, a trail insecure, or the season wrong for the adventure. In those times, we focus on different activities to ensure our safety while still fulfilling our connection to the outdoors.

This is one of those times. Amidst growing concerns surrounding the COVID-19 pandemic, and after having extensive conversations with many of you, we made the difficult decision to cancel Outdoor Retailer Summer Market 2020, which had been scheduled for June 23-25, 2020 in Denver. Maintaining the health and safety of everyone is paramount to us.

Recent developments have made it impossible to effectively execute a June show that delivers the level of connection, discovery, and value our community expects. This is due to developments regarding COVID-19 that we are all familiar with at this point, including, but not limited to, the declaration of a National State of Emergency; various statewide states of emergency across the nation; the latest federal measures, including travel restrictions placed on foreign nationals traveling to the United States from certain EU member states and other places; the declaration by the WHO of COVID-19 as a pandemic; the accelerating pace of confirmed cases worldwide and domestically; current quarantines, containment areas, stay at home orders, and restrictions on congregating and large gatherings imposed by states and other government and public health authorities; various company-imposed travel restrictions on employees affecting attendees and participating companies; and the resulting cancellations made by several partners.

Life around the world has changed rapidly, and the way we live, interact and do business have all been radically disrupted.

While we did investigate potential alternative dates for the show, due to logistical issues, as well as clear feedback from retailers, reps and brands, we were forced to cancel and not postpone Outdoor Retailer Summer Market 2020.

Despite cancelling our in-person summer show, we are committed to keeping us all connected because it’s with the help of each other that we move forward. As the largest network of outdoor businesses, we are doing everything we can to leverage that for the health of our industry.

In talking with you, we’ve been gaining a better understanding of the industry’s needs at this time. We’re now working to deliver you tools that will:

• Support go-to-market strategy for Spring/Summer 2021;

• Reinforce buyer/seller networks;

• Offer an ability to discover new brands, products and retailers, and a place to learn; and

• Provide media and marketing opportunities to tell stories and drive awareness.

We’ll keep you informed as details come together and plans become actions.

We’re going to come out of this eager to connect on a human level and anxious to celebrate everything we value as a community. We can’t wait to bring everyone together again and see you all in January. And as we’ve said before, this is when we really miss the hugs and high-fives, so make sure and take time to reach out and support each other.

Stay safe and take care of one another. A community together wins.

Marisa Nicholson

Outdoor Retailer | Senior Vice President and Show Director

Protekt

Friday, February 21st, 2020

Protekt is a new company I met during Outdoor Retailer. This veteran owned brand has introduced a line of skin care products. If you’d have asked me about skin care even a few years ago, I’d have looked at you like you had a horn growing out of your forehead. But now, I’ve begin to pay the toll of decades of sun and wind with regular visits to the dermatologist.

It’s best to apply some lotion with UV protection before heading outside, regardless of the activity.

Protekt is launching with four products which utilize non-nano zinc oxide as the active ingredient. With the exception of the lip balm, they are waterproof for 80 minutes.

SPF 30 Lotion

SPF 30 Clear Sunstick

SPF 30 Tinted Sunstick

SPF 15 Lip Balm

For more info, visit protektproducts.com.

Black Diamond Equipment – Traction Devices

Tuesday, February 11th, 2020

Black Diamond Equipment introduced a family of traction devices during the recent Outdoor Retailer Snow + Winter Market.

Designed in conjunction with their mountain athletes, these traction devices feature stainless steel spikes and are intended to be worn with approach/light hikers/mountain runners.

There are three models coming Fall 2020:

Their lightest model, the Blitz Spike weighs only 45 grams. There are six spikes at the forefoot.

The Distance Spike is for long distance running. It features a hybrid upper with softshell toe cap with a heel retention elastomer.

The Access Spike is their workhorse model, with tough rubber retention.

Mountain Hardwear – Firefall/2 Glove

Saturday, February 8th, 2020

Coming Fall 20, the new Firefall/2 globe from Mountain Hardwear features a Gore-Tex membrane and Primaloft insulation. Additionally, they are smart screen compatible.

Haven Tent

Friday, February 7th, 2020

At last week’s Outdoor Retailer I ran into Haven Tents which was originally launched on Kickstarter.

They’ve taken the best of the hammock and tent and put them together. It will accept a sleeping pad and offers a much more stable sleeping platform than a traditional hammock. Additionally, it has a roof which will zip closed so no need for an additional tarp.

As you can see, there’s interior storage and you can even store your pack inside the Haven with you.

Lowa Task Force Socks

Thursday, February 6th, 2020

Coming later this year, Lowa Task Force will offer Made in Europe socks in two weights, 4-Season Pro and Winter Pro. In both cases they are fitted left and right and made from differing Merino/synthetic blends. Other common features are a comfort cuff to keep your socks up, thermal ribs and a pressure relieving Achilles pad, honeycomb padded ankle, and a padded seamless toebox.

The 4-Season Pro features a ventilated footbed. They are available in Black (not shown), Coyote, Ranger Green and Desert.

The Winter Pro incorporates a Primaloft footbed first added warmth. They are available in Black and Coyote.

Vibram Wrap Tech

Wednesday, February 5th, 2020

At Outdoor Retailer Sole manufacturer Vibram showcased their Wrap Tech sole system.

This shoe from Brandblack features their Wrap & Go sole which eliminates material waste, beinging the sole up and over the sides of the shoe. It is heated and applied to the shoe.

Due to its properties, Wrap & Go ends up being a custom application for every shoe it’s applied to. This makes it great for use by cobblers.

Patagonia x MIIR – Quantumiir Pot

Tuesday, February 4th, 2020

Coming late this summer is a collaboration between Patagonia and MIIR. The Quantumiir Pot was developed at the request of Patagonia.

Incorporating a heat exchanger it heats quickly, requiring less fuel. Made from Stainless Steel for increased durability over traditional Aluminum pots, it incorporates measurement markings. The handles stow along the body.

Patagonia is also introducing a Wood Burning Stove which can burn wood scavenged on the trail. It breaks down into three components which store in the Quantumiir Pot.