FirstSpear TV

Archive for February, 2015

Outdoor Retailer Hires Joe Bustos as Retail Relations Specialist

Tuesday, February 24th, 2015

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Emerald Expositions, parent company of the Outdoor Retailer Summer and Winter Market has hired Joe Bustos as Retail Relations Specialist. This position was created to provide support to the specialty retailer community, and act as a lead for new buyer development.

In this role, Bustos will manage targeted buyer outreach, work with the show team to directly enhance the Outdoor Retailer shows by promoting attendance among key regional, national and international retailers. Bustos will help identify, analyze and assess new strategic opportunities that enhance attendee development and execute a plan to provide direct support and service to the shows current retail attendees.

Bustos, has been a member of the Emerald Expositions operations team for nearly a year, working with Outdoor Retailer and Interbike attendees to manage the registration process. Along with his most recent experience, Bustos brings nine years of outdoor industry retail experience to this role. He has worked for specialty retailers in the outdoor, fly fishing and cycling market segments including, REI, Rock N’ Road Cyclery, Bob Marriott’s Fly Fishing Store, Zumiez, Academy Sports + Outdoors, and Sport Chalet.

“We recognize the growing need to have a point person to help support and address the questions and concerns of our retail buyer community,” said Liz Crawford, Vice President, Group Show Director for the Licensing Group, and Group Marketing Director for Outdoor Retailer. “Joe’s retail background combined with his most recent experience managing the buyer registration process for Outdoor Retailer and Interbike, made him a standout candidate. He has first-hand knowledge of our retail base and is eager to bring fresh ideas to the role while providing a single point of contact to help serve the buyers and attract new specialty retailers to the show. We are pleased to welcome Joe to the team in this very important position.”

Not only does Bustos understand the needs of the retail community, he also shares a passion for the outdoors. He enjoys mountain biking, Surfing, SUP, climbing, fly fishing, backpacking, trail running, diving and skiing. Bustos has a B.A., in Geography, from California State University Fullerton. He can be reached by email at joe.bustos@emeraldexpo.com.

Outdoor Retailer Summer Market stages in Salt Lake City, Utah, August 5-8, 2015. Visit www.outdoorretailer.com for more information. Registration will open in late March, 2015.

TacJobs – Marketing Communications Manager At HSGI

Tuesday, February 24th, 2015

High Speed Gear is seeking an experienced versatile Marketing Manager in the Swansboro, North Carolina area.  High Speed Gear is dedicated to building the best USA made tactical nylon gear and is looking for a Marketing Communication Manager that will enhance brand awareness within the Law Enforcement, Military, Government and Shooting Sports industries.

Overview of Responsibilities

 

Plans, implements and manages (in conjunction with the senior team) High Speed Gear’s marketing communications objectivesThe task will be to communicate a consistent message across print and electronic media while ensuring that key, strategic messages are communicated effectively to each target audienceThe successful candidate will have the experience and skill to create product videos and images as well as the graphic experience to wow the end user with an affinity to the Military, Law Enforcement and Shooting Sports Industries.  The position will additionally be the liaison with other companies, staff and/or independents that produce photography, graphics, and other marketing materials.

 

Education, Training, Professional Certification and Work Experience:

 

Bachelor’s degree in Graphic Design, Communication Design or similar field.
3 – 5 years of experience in Graphic Design, Art Direction or Graphic Design related field.
Experience within the Law Enforcement / Military / Shooting Sports Industries.

 

Knowledge and Skills Requirements:

 

-Reliable communicator with vendors, peers and co-workers, and design/marketing management
-Demonstrated experience in photography/videography:creating, editing and enhancing.
-Excellent organizational skills, attention to detail and proven ability to meet deadlines.
-Technically skilled in all industry standard design software applications (i.e. Adobe InDesign, Illustrator, Photoshop, and Acrobat).
-Ability/Desire to learn and grow within a fast-paced, multi-tasking global working environment.
-Balanced attitude and work ethic to help support team cohesion and group-work dynamics. 
-Looking to exceed expectations and never settle for what was achieved yesterday.

 

Specific Areas of Responsibility:

 

-Product and action photography;
-Catalog design and layout;
-HTML email campaigns;
-Design of dealer materials such as banners, posters and retail displays;
-Design of banners for social media and retail web page;
-Management of back end of retail web page photography and design needs; and
-Creation and/or delegation of product and company videos.

 

Salary based on experience.  Please email resumes to sales@highspeedgear.com.

 

Now on Kickstarter – Ms.Clean 2.0 The Double

Tuesday, February 24th, 2015

The original magazine-shaped Ms Clean was a big hit and now they’re back with the double-sized Ms Clean 2.0.

There are a wide variety of rewards available for this crowd funding project including several different cleaning kits, a trauma kit, a set which includes a Multitasker Tool and even a reward that sends a kit to a deployed service member.

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www.kickstarter.com/projects/823246061/msclean-20-the-double

Sneak Peek – ALG Defense 6 Second Mount and Magwell in Grey

Tuesday, February 24th, 2015

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www.algdefense.com

US Army Introducing Uniform Quality Control Program for Optional Purchase Combat Boots

Tuesday, February 24th, 2015

We’ve mentioned that the new Army program called Uniform Quality Control Program (UQCP) would be implemented during the transition to Coyote boots this Summer. Last week, the Army hosted an industry day to explain the program to boot manufacturers and field questions. Authorized by Army Regulation 670-1 dated 2 February 2012, UQCP is meant to certify optional purchase combat boots. Essentially, the Army wants to test commercially available boots because they want to ensure that Soldiers are getting quality boots. All boots submitted for evaluation with have to meet the Optional Combat Boot Product Description (PD) which spells out how they must be made. Specifically, this program will help guide AAFES buyers as they decide which boots to sell at Clothing Sales, but it may also be of use to private military outfitters when selling boots off post. Additionally, small unit leaders may choose to leverage the program to determine if their Soldiers are wearing built-to-spec boots.

There is a lot of uncertainty over how this program will be implemented. So, up front, it’s important to understand, this isn’t some plot from PEO Soldier to tell you what you can and can’t wear. PEO Soldier does not “authorize” uniform items. Rather, such authorizations stem from Army Regulations. PEO Soldier’s role is simply to manage the program due to their expertise with military footwear.

Uniform Regs

This slide from PEO Soldier is very important. It shows the intent of the program and while it was envisioned for all of the right reasons, it will assuredly be used as an exclusionary tool by some leaders simply because it is there. As it currently stands, UQCP is very limited, only applying to Berry Compliant boots that fit into the same category as issue Combat Boots. It does not apply to foreign made boots or footwear in a wide variety of specialty categories. Unfortunately, if improperly applied by leaders, there is a good chance that Soldiers in some organizations will not be allowed to wear any of those alternative boot options.

Misconceptions

Here are a few facts for you:

-UQCP does NOT apply to existing Desert Tan boots that you wear with UCP. Those boots will most likely be authorized until 2018.

-UQCP does NOT apply to foreign made, NON-Berry compliant boots.

-UQCP currently does NOT apply to these additional categories of boots: Waterproof Boots; Insulated and Cold Weather Boots; Flame Resistant Boots; Safety Toe Boots; Puncture Resistant Sole Boots (Jungle); and Anti-Microbial Lined Boots. Additional categories may be added in the future.

-The initial run is open 2 March 2015 thru 1 May 2015. They don’t plan to open up new submissions again until 1 September, 2015.

-All manufacturer certs for boots submitted by the deadline will be announced at the same time so as to not give one company advantage over another.

-The period of certification will not exceed three years.

-The program is new; expect headaches.

To me, the marking of the UQCP compliant boots is the weakest link in the program. There is no plan to mark or tag approved boots identifying them as UQCP approved. This puts the boot industry at somewhat of a disadvantage because there are going to be boots out there that ‘look’ right but aren’t. Instead, The Army has informed industry:

“End items must include an internal label containing the manufacturer’s product number for the item.” Therefore, product numbers will be required on the internal tag of
all UQCP certified boots. Those product numbers will be listed on the PEO Soldier website in order to allow Soldiers and AAFES buyers to verify the certification of those boots.

Now, I know there are going to be some small unit leaders out there that will have Soldiers take their boots off so that they can compare this number with the ones on the website (which, based on all previous experience with other commodities, will not be kept current). You already know who they are. These are the same folks who stare at your junk, the whole time, when conducting urinalysis.

For many Soldiers, narrow use of the UQCP list will assuredly limit wear of commercially produced boots which many prefer due to alternative fit, materials and styles. For several years, all issue boots have been manufactured on a standard last. The benefit of this situation is that boots will fit the same regardless of manufacturer. The downside is that, for some at least, no issue boot will fit properly due to the common last.

Team Soldier Certified Gear Tag

Something similar to UQCP has been attempted, and abandoned, in the past. Way back in 2008, PEO Soldier came up with this great idea called ‘Team Soldier Certified Gear‘ that would have had industry paying the Army to ‘certify’ Soldier Systems items like gloves, eyepro and flashlights. They would then pay the Army a royalty to claim that the item was certified. Sounded like an awesome idea at the time; didn’t last.

boots Coyote Brown

In the end, all UQCP does, is provide verification that Berry Compliant, commercially produced Combat Boots meet Army Standards. That’s all. Most of those companies already manufacture contract footwear so they know how to do it and their contract boots are already subjected to these standards. What’s more, UQCP doesn’t cover many of the types of boots that Soldiers will wear (foreign made and specialty) like the mountain boots above which, while issued, are also available commercially. Instead, industry will jump through hoops to satisfy yet even more bureaucracy, that won’t do much for the Soldier, in the long run.

Beretta Unveils Striker Fired Pistol at IDEX

Tuesday, February 24th, 2015

Beretta is publicly unveiling their full-sized, striker fired pistol at IDEX in the UAE but it was shown to select clients at SHOT Show. With the US Army’s love affair with the 92 all but over, the APX is just in time for the Joint Combat Pistol.

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The introduction of the APX model completes the company’s full size pistol portfolio and positions Beretta as the world’s premier small arms manufacturer. Beretta has manufactured semi-automatic pistols since 1915 and is now one of the very few manufacturers to offer full size polymer and metallic framed handguns in both hammer and striker fired operating systems.

Beretta elected to debut its new APX striker fired pistol at the upcoming IDEX Show (International Defence Exhibition & Conference) in Abu Dhabi because it is one of the most important shows for the international defense sector. “With the show opening February 22, IDEX is one of the first venues where defense contractors present their wares to worldwide military customers and Beretta felt this was the ideal environment to present the international offering of its APX pistol,” stated Carlo Ferlito, General Manager of Beretta and Beretta Defense Technologies (BDT) Vice President.

Designed specifically for military and law enforcement operators, the APX has been put through extensive testing and evaluation at the professional end-user level.

Carlo Ferlito explained that Beretta places paramount importance on performance and wanted to ensure they built a product to meet the operator’s specific needs. “Beretta waited to enter the striker fired market until we had a pistol we knew would meet the needs of the operator. The APX has been more than three years in development. We tested it extensively with professional end users and incorporated that feedback at every opportunity. The result is a pistol platform that delivers superior performance in durability, reliability, accuracy and ergonomics.”

Beretta intends to submit a variant of the APX shown at IDEX to the upcoming US Army Modular Handgun System. “Of course we will continue to develop the APX to take into consideration the final specifications of the MHS as they become known,” stated Gabriele De Plano, Vice President of Beretta Defense Technologies (BDT) USA Marketing and Operations.

The APX striker fired pistol has been developed to match military and law enforcement needs but is not just for these customers, Beretta intends to market a variant for the commercial market later this year. This addition to Beretta’s pistol line will further cement the company’s position as one of the world’s leading small arms manufacturers.

This Week’s Danger Close Deals from Extreme Outfitters Feature Oakley

Tuesday, February 24th, 2015

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www.extremeoutfitters.us/weeklysaleitems

Help Save M855 Ammo!

Monday, February 23rd, 2015

It can’t get much easier than this:

www.savem855.com