Oakley’s new Ballistic Line Miner goggle was showcased as part of the “Winter Is Coming” focus at Warrior West.
Designed for wear in cold weather/arctic environments, this White framed goggle meets ANSI and Mil-Spec and is offered with Clear, Persimmon, Rose, and Dark Grey lenses. The Persimmon and Rose lenses are crucial for use in Arctic conditions.
Oakley is currently working to have the Ballistic Line Miner added to the Approved Protective Eyewear List (APEL) but has been released for pre-order to Global SOF. Available 1 September.
Oakley products are available for unit and agency orders from ADS, Inc.
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Livermore, CA. (June 22, 2021) – Wiley X®, the leading premium protective eyewear brand, broke ground in Frisco, Texas, where its global headquarters, manufacturing and distribution site is set to be located in the Star Business Park by 2022. Wiley X joins a growing list of California-based companies seeking new locations, with many finding their new homes in the Dallas and North Texas region. The central location within the United States will increase efficiencies of shipping and distribution, in both time and cost, to the wide range of customers Wiley X supports.
Co-Owners of Wiley X, Myles Freeman, Jr. and Dan Freeman, were on-site with shovels in hand and hard hats on to commemorate the milestone of this brand. Naturally, all participants, which included Mayor Jeff Cheney, Councilman John Keating, Councilman Bill Woodward, and Councilman Brian Livingston were equipped with the brand’s iconic safety-rated eyewear to ensure the event went off without a hitch. Other attendees included Gary Garley, Jason Dudley and Rick Fletcher of the Frisco EDC Board of Directors as well as Fire Chief Mark Piland and Assistant Chief Greg Ward of the Frisco Police Department.
“Wiley X is committed to piloting smart and sustained growth for many years to come and a central location like Texas is a prime place to call home for our brand,” said Dan Freeman, Co-Owner of Wiley X. “Frisco is a perfect fit for Wiley X and as a veteran-founded, family-owned company, we are excited to call Texas home as we begin to grow and contribute to the area while supporting the community,” expressed Myles Freeman, Jr., Co-Owner of Wiley X.
Frisco – known as “Sports City USA” – is a perfect fit for Wiley X, a company committed to protection and performance for active pursuits such as fishing, motorsports and shooting, as well as for the government/first responder network. Wiley X aligns well with Texas values, with a long history of providing protective eyewear to the United States military and being veteran-founded and family-owned. Breaking ground and the move to Frisco will inspire the fabrication of a state-of-the-art building to elevate brand operations and will include a flagship retail store for Wiley X fans and local customers to enjoy.
About the Frisco EDC
The Frisco EDC operates as a Texas non-profit corporation and is governed by a seven-member board of directors appointed by the Frisco, Texas City Council. Job number one is facilitating the creation of jobs, as the Frisco EDC’s mission is to improve the economic opportunities and quality of life for all Frisco residents. The Frisco EDC has facilitated major economic development projects, resulting in hundreds of projects and thousands of jobs in the City of Frisco. For more information, visit FriscoEDC.com.
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The Volt + enhances all colors, setting a new standard for the most complete high contrast lens that users can try-out via the Rediscover Earth AR campaign
LYON, FRANCE (May 25, 2021) – Bollé is launching the most technologically advanced high contrast lens in the marketplace with the introduction of Volt +, Bollé’s first lens ever developed using Artificial Intelligence (AI). The Volt + lens is the latest innovation to come out of EPIC, Bollé’s new state-of-the-art design and technology innovation lab based in Lyon, France. The lens technology will be included throughout Bollé’s line of sport and lifestyle sunglasses for the current Spring/Summer 2021 season.
“We’ve set high standards to be the innovation and technology leader in the development and creation of sports performance eyewear and helmets,” said Tove Fritzell, Bollé Director of Product & Innovation. “Our EPIC design center located at the foot of the Alps continues to deliver amazing results to harness the most advanced technology with the collaboration of our athletes who have an opportunity to sample and provide feedback at the foot of the world’s biggest playground.”
Bollé worked with HUE.AI to evaluate 20 million different lens formula combinations to settle on an incomparable color experience that sets a new standard against which all other lenses will be measured. The goal was to create a lens that was high contrast, enhanced all colors, and improved depth perception without compromising white balance. In the past, high contrast lenses have only enhanced one color while diminishing others but the Volt + enhances all colors, offering a complete high contrast lens that dramatically improves depth perception.
To support the Volt + launch, Bollé is introducing a new global digital advertising campaign, called Rediscover Earth that lets users rediscover the earth as they’ve never seen it before. The campaign highlights the new high contrast Volt + technology, which allows consumers to see their world differently. “That sense of discovery will inspire a wide variety of colorful experiences,” said Chris Abbruzzese, vice president, trade marketing for Bollé Brands North America.
Partnering with M7 Innovations and QReal for the third time, Bollé is further supporting the launch with multiple Augmented Reality (AR) ‘try-on’ and ‘try out’ campaigns, which allows users to experience the Volt + lens’ vibrant new colors across 15 different Bollé styles. The marquee AR experience via Instagram lets users witness a ‘Big Bang’ of color that leads them to an exclusive try-out experience using Volt + lens technology so they can fully Experience the Power of Color.
“Bollé has truly established itself as an innovative, dynamic brand by using advanced tech like AI and AR,” said Matt Maher, Founder of M7 Innovations. “While many brands took an unfortunate hit due to the pandemic, Bollé saw an opportunity to pivot and stay connected through fun, engaging AR campaigns that saw almost an 18 second dwell time, which is impressive. And now with AI, they have created a superior lens technology that users can experience through the company’s third AR campaign, demonstrating the value, success, and power of using these innovative technologies.
Livermore, CA. (April 13, 2021) – Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set to be located in the Star Business Park and completed by Q2 2022. Wiley X joins a growing list of California-based companies seeking new locations, with many finding their new homes in the Dallas and North Texas region. The central location within the United States will increase efficiencies of shipping and distribution, in both time and cost, to the wide range of customers Wiley X supports.
“Our entire team is committed to piloting smart and sustained growth for many years to come,” said Dan Freeman, Co-Owner of Wiley X. “To take Wiley X to the next level, Frisco, Texas is the ideal location geographically and economically to set us up for a successful future. The City of Frisco and Frisco Economic Development Corporation have already been great business partners.”
Frisco – known as “Sports City USA” – is a perfect fit for Wiley X, a company committed to protection and performance for active pursuits such as shooting, fishing, and motorsports, as well as for the government/first responder network. Wiley X aligns well with Texas values, with a long history of providing protective eyewear to the United States military and being veteran-founded and family-owned. The move to Frisco will inspire the fabrication of a state-of-the-art building to elevate brand operations and will include a flagship retail store for Wiley X fans and local customers to enjoy.
“We’re thrilled to make this exciting move to Frisco,” said Myles Freeman, Jr., Co-Owner of Wiley X. “All of us at Wiley X have our sights set on servicing our customers like never before and this location is a perfect fit to propel our customer experience forward.”
“I am excited to welcome Wiley X to the Lone Star State,” Governor Greg Abbott said. “Wiley X is another in a long list of companies choosing Texas as home for its global headquarters and manufacturing and distribution center because of our thriving business climate. ‘Made in Texas’ is a powerful brand, and I look forward to watching Wiley X flourish.”
“Frisco is proud to welcome Wiley X to our veteran-ready community,” said Frisco Mayor Jeff Cheney. “Innovative companies like Wiley X thrive here. It’s a tremendous asset to have another world-class brand in Frisco creating great jobs for Frisco residents, including our veterans.”
ESSEX JUNCTION, VERMONT (March 29, 2021) – Revision Military is proud to announce The Honor Collection™, a new category of products where 20% of the proceeds from each purchase is donated directly to a select military or law enforcement charity.
The first offering of The Honor Collection is a special law enforcement edition StingerHawk® spectacle, featuring a unique, blue line-branded frame and corresponding microfiber storage pouch. Proceeds will benefit Concerns of Police Survivors (C.O.P.S.), a 501(c)(3) non-profit organization providing resources to help the families and co-workers of officers killed in the line of duty, while also offering training and assistance to law enforcement agencies nationwide on responding to the tragic loss of a member of the law enforcement profession.
“We believe in the critical importance of giving back,” said Revision CEO, Amy S. Coyne, “especially to organizations that directly benefit men and women in uniform and their families. I’m thrilled to announce our new Honor Collection of products, and our support of the law enforcement community with our first release benefiting C.O.P.S. There are so many great organizations supporting law enforcement, but we were drawn to C.O.P.S. by its mission, professionalism and the great impact they have on their community.”
“It’s been a rough year for our country, especially on our law enforcement heroes,” said C.O.P.S. Executive Director, Dianne Bernhard. “In addition to line-of-duty deaths, we’ve seen far too many officers impacted by COVID-19, which more than doubled the amount of survivors C.O.P.S. has added to our membership in 2020 and 2021. With the support of Revision’s Honor Collection, C.O.P.S. is able to continue planning our healing programs, conferences, and trainings at no cost to the survivor or attendee. The price they have paid is already much too high.”
In response to the recent urgent demand for laser protection, Revision has successfully delivered thousands of ballistic laser protective lenses to law enforcement around the United States. After an initial rapid delivery to the Department of Homeland Security, Revision received a dramatic increase of inquiries from Federal, State, and Local departments, and Individual Officers seeking protection from this emerging threat. Since last summer, reported incidents of laser attacks on law enforcement have skyrocketed around the nation leading to a variety of eye effects and injuries, including reports of partial blindness. While handheld lasers aren’t new, their widespread use with intent to harm is increasing, just as the demand for laser protective eyewear to prevent effects and injuries.
The Honor Collection is available exclusively on the Revision website, and StingerHawk LE Edition kits are priced with special introductory offer of 30% off MSRP. LE Edition kits include a StingerHawk blue line-branded frame, an adjustable nosepiece, choice of clear, smoke or FT-2 laser protective lens and an blue line-branded microfiber pouch. All products exceed military-spec ballistic standards, offer world-class OcuMax® anti-fog performance, and an optional integrated prescription correction solution.
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Carmel, IN – ISOtunes®, creator of some of the world’s most innovative outdoor hearing protection, is excited to announce it has officially entered the shooting sports market. A Haven Technologies brand, ISOtunes has experienced tremendous growth in recent years. The mission of ISOtunes is to enhance safety and increase productivity by merging hearing protection with enhanced audio and communication technology in comfortable, lightweight designs. And now, that mission is being deployed in the shooting sports arena.
“We’ve known for a long time that professional and competitive shooters are using our products. The capabilities of our products speak for themselves, and in situations where unhealthy levels of sound are present, nothing outperforms ISOtunes technology,” says Pete Murphy, president of ISOtunes. “We’ve taken that feedback and tailored a line of products that truly addresses the shooter’s needs and outperforms everything in its class.”
This innovative product line has been developed to serve the specific needs of professional, competitive, and recreational shooters alike. With its extension into shooting sports, ISOtunes brings some of the world’s most cutting-edge hearing protection technology into a field with consistently debilitating levels of volume and one that’s eager for technological advancements. Shooters will find features like Tactical Sound Control™ and SafeMax Technology™ alongside Bluetooth connectivity and hearing enhancement. This line was developed with feedback from some of the best shooters in the world.
For more information on ISOtunes and their hearing protection technology, visit their website at www.ISOtunes.com.
Revision’s LazrBloc FT-2 advanced laser protective eyewear is in stock and available for immediate shipping for anyone seeking laser protection against green, blue and violet laser hazards. To learn more about Revision’s LazrBloc product offering, visit www.revisionmilitary.com.
Revision has extended the 45% discount on select laser kits – visit this link and use promo code BLUELINE45until January 31, 2021.
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Magpul is adding three new eyewear styles, the Rift, Pivot, and Ascent.
Rift
Bold lines and purposeful styling embody the Magpul Rift, which was designed for use at work, at home, the range, and all points in between. Its versatile frame was made specifically for the wearer who uses the same glasses for most activities. They’re casual enough for virtually any situation, yet loaded with high performance features a shooter wants.
The Rift’s frame coverage is considerable, and its increased temple height provides substantial side protection from light and debris, making them the perfect frame for brighter days on the water or at the range. The frame is constructed of TR90NZZ and the lenses have been impact-tested and safety rated, providing you with the all-around protection your eyes need with a Z87+ ballistic rating. Generally made to fit medium and large faces, the rubber overmolded nose pads keep them securely in place no matter what you’re up to.
The Rift is durable and incredibly strong, yet comfortable enough to be worn all day, and it’s available with both Polarized and Non-Polarized lenses.
Pivot
The Pivot is a casual design based on our Explorer model, merging high performance with casual style in a fit that suits small to medium faces. Its lightweight frame, low profile temples, and impact-resistant lens and frame combination are casual enough for everyday use.
The Pivot’s frames are constructed from TR90NZZ, the strongest thermoplastic material available for eyewear and, combined with its impact-resistant lenses, makes them some of the most durable, flexible, and lightweight sunglasses available. Their oleophobic polycarbonate
lenses shed liquid and won’t be degraded by water, sweat, or chemicals. The overmolded anti-slip rubber nose and temple pads prevent slippage, no matter what activity you’re engaged in.
The Pivot comes in a range of polarization, color and mirror options to give you the premium clarity and contrast you need from a great pair of shades, while also supporting many high energy activities in variable light conditions and environments.
Ascent
Designed to keep up with the most active user, the Magpul Ascent provides high-performance eye protection and all-day comfort while you’re on the move.
With a frame constructed of TR90NZZ and impact-resistant oleophobic lenses, the Ascent has our highest Z87+ ballistic rating. Its lightweight design proves rugged ballistic protection that ensures consistent overall protective coverage. Its tight, eight-base wrap keeps debris out, provides lateral eye and temple protection, and minimizes incoming stray light. The low-profile temples, combined with its over-molded temple and nose pads, keep the Ascent in place and comfortable all day long, even during high tempo and physically demanding activities.
Whether you’re on the range, trail running, working out, or hiking, the Ascent was designed to look good, protect and perform.
