SureFire

Archive for the ‘Industry’ Category

Premier Body Armor Announces Jason Mammano’s Promotion to Vice President of Marketing and Communications

Wednesday, February 10th, 2021

GASTONIA, N.C. – February 9, 2021 – Premier Body Armor is proud to announce that Jason Mammano has joined the team as Premier Body Armor’s new Vice President of Marketing and Communications. Mammano’s new role sets the stage for an increased presence for the company across the industry.

“I’m thrilled to have Jason join our team full-time as VP of Marketing,” said Frank Stewart, President of Premier Body Armor. “He is not only a friend, but also a vital and creative mind on our team as well as a leader in all our marketing efforts. I am confident in his promotion and know that he is going to help us get to the next level. We are seeking to innovate armor solutions into everyday life, a mission that Jason is already actively helping us achieve.”

“We are very excited to have Jason join the PBA team,” Alex Stewart, Premier Body Armor’s Vice President of Business Development said. “Jason has been instrumental in shaping the marketing strategies of Premier Body Armor and is an asset to the company. His new role will allow us to build partnership with more companies, do more with event sponsorship, and to grow our Pro Staff and affiliate team.”

Mammano (left, with Alex Stewart in the image below) is no stranger to Premier Body Armor. His experience in information systems and analytics made him a valuable asset for Premier Body Armor in a behind-the-scenes role. After two decades of educational instruction, Mammano has made the transition away from his advisory role to assume the new role as Vice President.

“Premier Body Armor builds armor for every-day life,” said Mammano. “I’m excited to increase my role with Premier. This is not a job; it’s a family. My new role allows me the opportunity to make a difference for people who need protection when it matters most. Together, we’ll be able to take Premier’s life-saving armor solutions to a whole new level.”

Learn more about Premier Body Armor and their complete line of off-body inserts and new low-profile body armor at premierbodyarmor.com.

Remington Websites Are Up

Wednesday, February 10th, 2021

Remington.com is for ammunition and RemArms.com is for firearms.

Amp Human Announces Strategic Partnership with Anda Elite Human Performance

Tuesday, February 9th, 2021

Park City, UTAH February 9, 2021– Amp Human, a Park City-based human performance company has teamed up with Anda Elite to accelerate its current traction within the United States military. The partnership will focus on the adoption of Amp Human’s flagship product PR Lotion as a key performance and recovery tool for tactical athletes.

“We are thrilled to partner with Anda Elite to bring our human performance products to the United States allied military forces,” said Jeff Byers, Amp Human CEO. “We have strong traction within the US Department of defense and this partnership will expedite the military adoption of our products and support more tactical athletes.”

Anda Elite Performance was founded with the sole purpose of bringing best in class human performance/optimization, nutrition, recovery, and neurological products to the military/LE and sports communities.

“The Anda Elite team is excited to add Amp Human to our portfolio of forward-thinking human performance companies,” said Co-Founder, Matt Joyner. “We are looking forward to partnering with the Amp Human team to bring their innovative products to tactical athletes within US-allied military forces.”

To learn more about Amp Human, visit here. To learn more about PR lotion, visit here.

For more information on Anda Elite, visit here.

 

Shoot Like A Girl Welcomes Back Returning Corporate Partners in 2021

Friday, February 5th, 2021

ATHENS, Ala. – February 2, 2021 – Shoot Like A Girl is pleased to welcome back more than 38 corporate partners for the much-anticipated 2021 Home of the Brave Tour. Returning sponsors include Bass Pro Shops, Cabela’s, Beretta, Bushnell, GLOCK, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, TrueTimber, Walker’s, Birchwood Casey, Mossberg, CrossBreed Holsters, Thermacell, Black Rifle Coffee Company, GTM, SABRE, Archery 360, Bowhunting 360, SOG, Women’s Outdoor News, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Hoppe’s, Federal Ammunition, Mathews, Hoyt, S & S Outdoors, ALPS OutdoorZ, LaCrosse Footwear and Upper Canyon Outfitters.

 

“We’re so honored to welcome these incredible partners back as we launch into our Home of the Brave Tour which starts next month,” said Karen Butler, Founder and President of Shoot Like A Girl. “In the midst of a challenging year in 2020—and in spite of ever-changing COVID-19 regulations, civil unrest and political uncertainty—Shoot Like A Girl had an incredible year of growth, and these partners played a big role in that. We’re excited to make history again in 2021 and see even more women become empowered with confidence as they begin their journey in the shooting sports.”

 

Empowering Women in 2021

The Shoot Like A Girl experience is truly unique, giving women the opportunity to shoot a pistol, rifle and bow in a safe, controlled environment with the guidance of female NRA-certified instructors and archery coaches. In 2020, the tour included stops at Bass Pro Shops and Cabela’s, conservation events

and corporate events—with several events having lines out the door and record numbers of attendees. Looking ahead to the 2021 Home of the Brave Tour, Shoot Like A Girl is anticipating continued momentum from the previous year. The tour will begin in early February, and a full event schedule is available online.

 

More information about Shoot Like A Girl’s mission, partners, resources and event schedule is available at ShootLikeAGirl.com. Additionally, fans are encouraged to follow Shoot Like A Girl on Facebook, Pinterest, Instagram and YouTube for news, instruction, information and much more.

 

About Shoot Like A Girl  

As a leader in the industry, Shoot Like A Girl is committed to growing the number of women who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl trailer, utilizing InVeris Training Solutions state-of-the-art military grade firearm simulator, travels to cities all across the United States, hosting an interactive experience that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, Bushnell, GLOCK, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, TrueTimber, Walker’s, Birchwood Casey, GPS Bags, TekMat, Dead Down Wind, Mossberg, CrossBreed Holsters, Thermacell, Black Rifle Coffee Company, GTM Original, SABRE, SOG, Women’s Outdoor News, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Hoppe’s, Federal Ammunition, Mathews, Hoyt, S & S Outdoors, LaCrosse Footwear, Moultrie Mobile and Upper Canyon Outfitters.

SIG SAUER Statement on CANSOFCOM Incident

Friday, February 5th, 2021

Yesterday, a Canadian news outlet, CBC News, published a story regarding the unintended discharge last year of a SIG P320 by a Canadian Special Operator, resulting in injury and his unit withdrawing the pistol from service. After the accident the unit returned to using the SIG P226 they had planned to replace with the P320.

Unfortunately, the story is not well researched. For example, they edited it after publication, removing an inaccurate description of how the pistol operates. Rather than critique it all here, we leave it up to you to read it.

However, we will point out that the story alleges that the pistols in question do not feature the drop safety upgrades found in the US Military Modular Handgun System M17/18 and current production P320s. Considering they were procured from SIG after the changes were made to the design, this is false and severely undermines the narrative offered up in the article.

While the story was shared in various corners of the web and social media, it didn’t gain near the traction that we had expected. Reactions ranged from confirmation bias from those who don’t like 320s and just read the headline and not the full story; to others who brushed the issue off as a Negligent Discharge; to those who questioned the timing of the story as a hit piece placed by SIG’s competitors.

The last factor is worth examining, considering that the Canadian Department of National Defence is poised to release a tender for a replacement for their long-serving Browning Hi-powers, a firearm which should have been replaced years ago.

In a similar fashion to US “Buy America” directives, the Canadian government requires “Canadian Content.” For small arms, this means Colt Canada, a company which doesn’t manufacture modern, polymer, striker fired pistols.

In 2011, DND tested the waters, surveying industry’s willingness to sell their pistol Technical Data Packages to the Canadian government so that Colt Canada could be involved in the procurement. As you can imagine, the notion fell flat. Almost a decade has gone by and they’ve finally refined their requirement, deciding to open it to international contenders. Word is, they also homed in on a modular design inspired by MHS, with different frame and barrel sizes along with a common trigger mechanism. If true, this gives SIG a serious leg up on the competition.

But back to the firearm. Apparently, the pistol and holster made it to SIG where they attempted to replicate the malfunction. They couldn’t. What they did find odd was that the P320 was paired with a P226 holster which had modified, possibly with a Dremel tool, and heated and reformed. The fit is reportedly, far from optimal.

Naturally, the Canadian government is reticent to address the entire issue, considering the sensitivity of the unit in question. Since it made the papers and a point was made in the story to politicize the weapons purchase (it is categorized under politics for good measure), the Minister of Defence was assuredly briefed.

Absent an official statement from DND, we can only imagine how this affair might affect the upcoming pistol tender. Only time will tell.

However, we do have SIG SAUER’s statement on the matter:

NEWINGTON, N.H., (February 5, 2021) – SIG SAUER is working with Canadian Special Operations Forces Command (CANSOFCOM) to resolve an incident involving the unintended discharge of a P320. An inaccurate and incomplete report of this incident was recently published in the Canadian media that called into question the safety of the P320. While this incident occurred months ago, this erroneous media report is driven by multiple sources, including our competitors, and coincides with the imminent release of other Canadian military and law enforcement tenders, indicating the timing of its release is an attempt to improperly influence the procurements.

The firearm involved has been extensively tested by SIG SAUER and it has been determined to be safe. The investigation revealed the use of an incorrect holster not designed for a P320. The use of a modified P226 holster created an unsafe condition by allowing a foreign object to enter the holster, causing the unintended discharge.

The SIG SAUER P320 is among the most rigorously vetted pistols in the market. The P320 meets and exceeds all US safety standards and global military and law enforcement protocols, including the American National Standards Institute (ANSI), National Institute of Justice (NIJ), and Department of Justice (DOJ). The P320 is one of the most innovative and sought-after pistols in the firearms market, and the pistol of choice for all branches of the United States Military (M17/M18), along with numerous law enforcement agencies and other military units worldwide.

What caused the malfunction? That’s still up in the air, but the actual pistol doesn’t seem to be the culprit. That leaves poor holster choice or operator error. Regardless, the article served its purpose, to disrupt pistol procurements. If not for DND, at least for LE Agencies in Canada.

– Eric Graves
Editor

Federal Ammunition’s Support of Injured Veterans Approaches $250,000

Wednesday, February 3rd, 2021

ANOKA, Minnesota – February 3, 2021 – Federal Ammunition is committed to empowering our nation’s injured veterans. Since 2011, Federal Ammunition has supported Wounded Warrior Project (WWP) and the nonprofit’s free programs and services with an annual contribution to the Minnesota Wounded Warrior Charity Golf event. To date, the total contribution is just shy of $248,000 dollars.

Wounded veterans face significant challenges when they return to civilian life, and through the generous support of donors and corporate partners, WWP provides support during their recoveries, wherever they are in that journey.

“I’m proud of this program,” said Rick Stoeckel, Federal Ammunition’s Shotshell Product Director. “When our wounded heroes return, the needs are great and Federal is proud to assist in any way that we can, and the consumers have responded by purchasing the product that supports Wounded Warrior Project in our backyard of Minnesota and throughout the United States.”

Through our financial contribution, Federal Ammunition is directly supporting the programs and services that give warriors access to independence, mental and physical health, career counseling, peer support and connections to other veterans, and family support—free of charge.

Even the most challenging targets are no match for consistent, hard-hitting Federal Top Gun target loads. High-quality lead shot produces even patterns that crush clays. These loads also feature consistent, reliable Federal primer; an eight-segment crimp; and an unique wad column for consistent patterns.

Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit www.federalpremium.com.

Massif Hires Christine Collins as New Vice President and General Manager

Wednesday, February 3rd, 2021

ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience in both garments and textiles, Collins is poised to continue the successful growth at Massif. She will guide a team that is known worldwide for designing and producing advanced technical apparel for the U.S. Military and those working in the world’s most challenging environments.

“I am extremely excited to welcome Christine Collins to the Massif family,” said Daniel Tenenblatt, President of Massif. “Her knowledge, experience, enthusiasm and leadership skills will be instrumental in fulfilling our mission to provide revolutionary fabrics and garments to the people who love our gear.”

Collins comes to Massif most recently from Adidas, where she was responsible for textile and garment production in the Western Hemisphere. Her invaluable experience in sourcing, development, quality control, trend analysis and supplier performance will help her drive Massif forward.

“I am very excited to join Massif and to build upon the company’s success,” said Christine Collins, Vice President and General Manager. “I look forward to leading a talented team that is positioned to take Massif to the next level in the design, development and production of advanced technical apparel.”

For more information on Massif, visit www.massif.com, or see what the company is up to on Instagram and Facebook.

Amer Sports Names Retail Industry Executive Stuart Haselden CEO of Arc’teryx

Wednesday, February 3rd, 2021

Haselden To Lead Next Phase of Growth For The Iconic Outdoor Apparel And Equipment Maker

HELSINKI – February 2, 2021 – Amer Sports Corporation (“Amer Sports”) today announced the appointment of retail industry executive, and seasoned global operator Stuart Haselden to the newly-created role of Chief Executive Officer at Arc’teryx Equipment (“Arc’teryx” or “Company”), the global design company specializing in technical high-performance outerwear and equipment. The appointment is effective immediately. In this new role, Haselden will lead the global business strategy with a focus on building new vertical capabilities and accelerating regional expansion.

“As we enter this next phase of growth for Arc’teryx, we are excited to welcome Stuart to the Amer Sports team,” said James Zheng, Board Executive Director and CEO of Amer Sports. “Stuart’s rare mix of global brand business leadership and direct-to-consumer expertise will be invaluable as we accelerate Arc’teryx direct-to-consumer strategies and position the brand for long-term success. With Stuart’s leadership and deep experience in engineering profitable growth for disruptive vertical brands, I am confident that Arc’teryx can reach the next level and we look forward to his immediate contributions.”

Haselden brings more than two decades of retail and vertical direct-to-consumer expertise to Arc’teryx with a proven record of innovative brand-building at premiere global leaders, including lululemon, J.Crew, and Saks. Most recently, he served as Chief Executive Officer for global lifestyle brand Away.

Haselden said, “Arc’teryx is an inspiring brand that represents the pinnacle of design innovation. I’m thrilled to join this talented team to extend their track record of success and build new capabilities to take the business forward.”

Haselden succeeds Jon Hoerauf, Arc’teryx President, who has decided to leave the Company to pursue other plans. “Jon leaves after a distinguished career here, and he leaves a strong legacy at Arc’teryx, having grown sales consistently, and having built a strong organization over his five-year tenure as brand leader,” said Zheng. “We want to thank him for his important contributions in building Arc’teryx that have included the expansion of key product lines, important new store innovation, and enabling our international expansion.”

Haselden’s career spans more than 20 years of executive leadership at global apparel retailers. Prior to Away, he served as the Chief Operating Officer and Chief Financial Officer for lululemon athletica, inc. from 2015 to 2020, helping restore the brand’s profitability and leading its international business.

Previously, Haselden held roles including Chief Financial Officer, Treasurer, and Senior Vice President of Finance for J. Crew Group, Inc. from 2006 to 2014. Prior to J.Crew, Haselden spent six years at Saks Incorporated where he served in a number of roles, including VP Strategic Planning. Haselden’s leadership experience also includes four years of active duty service as an armored cavalry officer in the U.S. Army. He currently serves on the advisory board of the Harbert School of Business at Auburn University.