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True Velocity Names Dr. Bruce Jette as Advisory Board Chairman

Thursday, July 29th, 2021

Former Assistant Secretary of the Army Joins Advanced Ammunition Manufacturer in New Role After Three Decades of Military Leadership

 

GARLAND, TX (July 22, 2021) – Texas-based advanced technology company True Velocity announced the appointment of Former Assistant Secretary of the Army for Acquisitions, Logistics and Technology (ASA ALT), Dr. Bruce Jette, as Advisory Board Chairman. Dr. Jette will focus on strengthening True Velocity’s outside continental United States (OCONUS) market opportunities and international defense contractor strategy. He will also oversee the company’s growing Board of Advisors, which helps guide product development and manufacturing innovation. True Velocity currently produces proprietary composite ammunition and is a finalist in the Next Generation Squad Weapon (NGSW) program.

 

“We are thrilled to have someone as deeply experienced and distinguished as Dr. Jette join our team and lead our board of advisors,” said True Velocity President Chris Tedford. “His vision for manufacturing modernization and bringing innovation to every touchpoint required to arm and equip allied nations makes him a perfect fit to help accelerate True Velocity’s international penetration and advancement of paradigm shifting defense technology.”

 

A highly decorated U.S. Army veteran of 28 years, Jette joins True Velocity after a decorated career including multiple overseas tours and armor and cavalry commands and roles that led him to become the Army Acquisition Executive, the Senior Procurement Executive, the Science Advisor to the Secretary of the Army, and the Army’s Senior Research and Development official. In these positions, he held principal responsibility for Department of the Army matters related to logistics and oversaw the life cycle management and sustainment of Army weapon systems and equipment including research and development, testing and evaluation, acquisition, logistics, fielding, and disposition.

 

Prior to confirmation as ASA ALT, Dr. Jette served as President and Chief Executive Officer of Synovision Solutions, LLC, which provided management and technical consulting, engineering services, and project management in support of military and governmental agencies, as well as to the commercial industry.

  

Dr. Jette graduated from the United States Military Academy with a Bachelor of Science degree in Nuclear Engineering and Chemistry, and holds a Master of Science degree and a Doctorate in Electronic Materials from MIT. Additionally, he served as an Adjunct Professor at the Edmund A. Walsh School of Foreign Service Security Studies Program at Georgetown University.

 

Bushnell Recognizes Tom Beckstrand for Lifetime Achievement

Thursday, July 29th, 2021

OVERLAND PARK, Kan. – July 28, 2021 – Bushnell®, an industry leader in performance optics, has recognized Tom Beckstrand with the 2020 Bill McRae Lifetime Achievement Award for his contributions to optics and the outdoor industry. The rifle and optics editor for Guns & Ammo, Beckstrand is a dedicated writer and passionate shooting sports educator.

Born and raised in Wells, Nevada, Beckstrand grew up shooting bottles and cans with his father. His skill with a rifle would go on to serve him well in the military from West Point to Afghanistan and Iraq, where he led both Special Forces and counter-terrorism sniper teams.

After his military career, Beckstrand started writing for shooting publications, eventually landing at Guns & Ammo magazine. At the time, there was limited coverage of optics in books and publications, and Beckstrand stepped in to help fill the gap. An ever-evolving area of shooting sports technology, optics became a passion for Beckstrand. Known for his insatiable curiosity, Beckstrand sought to explore optics technology from every angle for his readers.

“Early on, Tom learned each company’s optic contacts and began putting himself in front of the engineers and product managers,” said Eric Poole, editor of Guns & Ammo. “He’d show up to an optics manufacturer with questions prepared and write down answers. Along the way, he immersed himself in the science behind the technology, always wanting to show how and why the features or products work the way they do.”

Beckstrand uses his own personal shooting experiences to inform his writing as well. In 2009, he started competing in Precision Rifle Series (PRS) matches, two-gun matches and precision gas-gun matches.

“At some PRS matches, Tom noted it was hard to see at a distance when it was overcast or rainy and when the target was a piece of shot-up steel inside a woodline,” said Poole. “Most scopes are great when the sun is shining, but Tom started paying attention to who was hitting and who wasn’t when targets were in the shadows. He made note of the optics each were using, and along his journey as a writer, he started tracking and including light-transmission tests in his evaluations. That level of detail in his writing goes above and beyond.”

The Bill McRae Lifetime Achievement Award was established by Bushnell to honor the legendary writer and photojournalist Bill McRae for his vast contributions to the optics and outdoor industry throughout his 50-year career. Introduced in 2011, the annual award was created to recognize McRae and the other journalists who have made a profound impact in the industry.

“This award has honored some of the best shooting and optics writers in the industry, and Tom’s work and dedication has built on that tradition,” said Matt Rice, senior media relations manager for Bushnell. “Not only has Tom educated millions of hunters and shooters through his writing, but he has left his mark on the industry as a whole.”

Previous winners have included Ron Spomer, John Barsness, Wayne van Zwoll, David Petzal, Andrew McKean, Bob Robb, Bryce Towsley and Richard Mann.

Name That Logo

Thursday, July 29th, 2021

Who can guess which company this logo belongs to? We’ll follow up at the end of the day with the answer.

Tier One Kit – An Exchange for Old And New Gear

Tuesday, July 27th, 2021

Tier One Kit is a new gear exchange. What makes them different is that they don’t just sell gear, but also buy and trade. That’s right, don’t have $500 for your dream GR1? Turn in your old Jansport and use it as currency! Need money for the latest collab? Sell them your old one.

It was created out of a passion for something along these lines by founder Vick JG who sold his other company Pakhook to make this happen.

Check it out at tieronekit.com.

Cobalt Kinetics is BACK and BETTER than Ever!

Monday, July 26th, 2021

July 23rd, 2021: Cobalt Kinetics, a manufacturer of American Masterpiece firearms; is proud to announce the re-launching of the famed brand. Cobalt started initially in 2014 and immediately became a statement brand by releasing their highly polished, competition grade rifles. Competitive shooters from all different disciplines saw podium level victories with their original Cobalt rifles, and that pedigree for performance is still in Cobalt’s DNA today. With the recent re-launch of the brand Cobalt the new management has taken the opportunity to update the brand to encapsulate consumer needs from all different arenas (Defense, Tactical, LE/MIL, and Competition).

The “Cobalt 2.0” updated series of firearms falls under the BAMF-Pro line of carbines/ pistols, and all of them have received major updates. From incorporating seamless upper receiver to lower receiver fitment, to creating a hybrid-mono handguard system all changes have had the end user in mind. To add to the new thirst for evolution, Cobalt has also teamed up with brands like; Rosco Manufacturing (barrels), Geissele Automatics (triggers), Radian Weapons (charging handles), VLTOR Weapons (A5 tube system), B5 Systems (furniture), and SB Tactical (pistol braces). All these items now come as standard OEM pieces when you purchase a BAMF-Pro line rifle/ pistol.

As an even SWEETER incentive to run a Cobalt, Cobalt Kinetics has secured financing through Credova for purchases made directly through their website. You heard right! You can configure your dream build today and not worry about paying it off right away. Head to Cobalt Kinetics to configure your blaster now!

“We are extremely excited to be back and working to bring consumers the best rifle that we can produce. It is a pure joy to be able to do what we love, to provide shooters a platform designed/ built by shooters. We are also excited about being able to offer financing to all perspective Cobalt owners. Having an organization like Credova willing to offer financing in the 2A community is a breath of fresh air. The opportunity to offer this option to our customer gives them the power to purchase a platform that they can use for defense, recreation, etc. Bigger things are on the horizon for our brand, so I would suggest that folks stay tuned.”

-Aaron Quinn (Owner/ CEO)

For more information on Cobalt Kinetics and their products go to www.CobaltKinetics.com

Savage Leadership Joins TRCP’s Corporate Council

Sunday, July 25th, 2021

WESTFIELD, Massachusetts – July 21, 2021 – Savage Arms is proud to announce its sponsorship of the Theodore Roosevelt Conservation Partnership (TRCP), a nonprofit dedicated to guaranteeing all Americans quality places to hunt and fish. As part of the new partnership, Beth Shimanski, Director of Marketing at Savage Arms, and Robert Gates, Vice President of Sales, will serve on TRCP’s Corporate Council.

“TRCP’s mission dovetails perfectly with Savage’s commitment to American sportsmen and women,” Shimanski said. “Savage continues to lead the industry in innovative new firearms that are designed and built for hunters and all shooters, but we wouldn’t exist without the efforts of conservation groups like TRCP that keep the legacy of Theodore Roosevelt’s preservation efforts alive. We’re honored to be included on the Corporate Council and look forward to contributing to TRCP’s mission.”

TRCP’s Corporate Council engages and educates conservation-minded companies on policy issues, while council members provide industry perspective to the TRCP and its partners on key conservation campaigns. Together, the council creates a collective voice for educating policymakers, corporate America, and individuals about conservation.

“We’re proud to welcome Savage Arms to our Corporate Council, which is an important element of the partnership model we rely on to bring the authentic voice of hunters and anglers directly to decision-makers across the country,” says Whit Fosburgh, President and CEO of the Theodore Roosevelt Conservation Partnership. “Savage is one of the most iconic names in hunting firearms, and we are confident that the TRCP’s conservation efforts will benefit from the support of Savage and from Beth and Robert’s expertise.”

 

Brownells Donates over $150,000 to Firearms Policy Foundation

Tuesday, July 20th, 2021

Brownells Donates more than $150,000 to Firearms Policy Foundation
GRINNELL, Iowa (July 20, 2021) –  Brownells donated more than $150,000 to the Firearms Policy Foundation, with money generated by the “Made in America” promotion at Brownells.com leading up to Independence Day.

The Firearms Policy Foundation is a 501(c)3 organization which helps fund the Firearms Policy Coalition, a 501(c)4 dedicated to defending the Constitution of the United States, especially the individual right to keep and bear arms.

The donation will help with the on-going struggle to restore and eventually expand constitutionally guaranteed Second Amendment rights for all Americans.

“I want to thank everyone who bought American to help save the 2nd Amendment,” said Brownells Chairman Pete Brownell.   “We all benefit from the great work of the Firearms Policy Coalition.”

“On behalf of the FPC team and our members, we are humbled and honored that Brownells and its amazing customers have so generously provided this significant funding for our critical pro-rights legal and education programs, including dozens of active lawsuits and new cases being prepared today,” said FPF Chairman and FPC President Brandon Combs. “Especially in this era where our rights are under attack at all levels, from the Biden administration to local governments like San Jose, California, every dollar counts and will go straight to the front lines in principled efforts to defend and expand individual liberty,”

The FPC has been involved in several recent high-profile Second Amendment court cases, including Miller v. Bonta which resulted in California’s ban on so-called “assault weapons” to be declared unconstitutional.

FPC also filed suit against Nevada’s recent ban on homebuilt firearms, and filed a brief in support of the right of all Americans to carry arms on their person in public.

To find ways to become involved in the struggle to maintain and recover 2nd Amendment rights, visit the Brownells Second Amendment Action Center.

Rocky Account Manager Ralph Borja To Be Inducted Into US Army Ranger Hall Of Fame

Tuesday, July 20th, 2021

NELSONVILLE, Ohio — Ralph Borja, a national military account manager for Rocky Boots, has been selected for induction into the National Ranger Association’s Ranger Hall of Fame. Borja is one of 15 members of the 2021 Hall of Fame class and will be honored in a ceremony July 21st at Fort Benning, Ga.

“Ralph embodies every quality you would expect of a former Army Ranger, and Rocky has been fortunate to have him as a part of our sales team,” said Mark Dean, Vice President of Rocky’s Commercial Military division. “We thank him for his service to our country and salute him for his induction into the Ranger Hall of Fame.”

Borja, a native of Agana, Guam, served a total of 31 years in the military in numerous special operations roles. He entered the Ranger Indoctrination Program immediately after basic training and then joined the 75th Ranger Regiment in January 1980. During his career, he served as a Ranger instructor, Sergeant Major at multiple battalions, Brigade Command Sergeant Major with the 10th Mountain Division, and Command Sergeant Major at the U.S. Army Space and Missile Defense Command.

He is also a Master Parachutist with two combat jumps, first into Grenada during Operation Urgent Fury in 1983 and again into Panama as a part of Operation Just Cause in 1989. For injuries sustained in Panama, he was awarded a Purple Heart. He later deployed to Afghanistan twice, earning a Bronze Star during one of those tours.

Borja holds several other awards and decorations including the Defense Distinguished Service Medal, the Army Distinguished Service Medal and the Legion of Merit award.

After concluding his military service, Borja joined Rocky in July 2013 and has demonstrated incredible acumen and leadership as a sales manager. He is a highly valued conduit to the world’s largest tactical distributors and has played an integral role in establishing Rocky’s Commercial Military Brand domestically and abroad.

The Ranger Hall of Fame was formed in 1992 to honor and preserve the spirit and contributions of America’s most extraordinary Rangers. The Ranger Hall of Fame takes particular care to ensure that only the most extraordinary Rangers are inducted, a difficult mission given the high caliber of all nominees. Inductees are impartially selected from the Ranger community and represent all units and eras of Ranger history.