Fort Worth, Texas (November 7, 2023) – XS® Sights is excited to announce Jeff King has joined the company as Marketing Manager. In this role, King will manage all marketing and advertising activities to support the company’s continued growth. This includes managing the company’s website, coordinating and attending industry trade shows, overseeing social media efforts, video productions, and sponsored events, among other responsibilities.

Prior to joining XS, King served as Director of Marketing for Triumph Systems, a St. Louis-based target and training manufacturer, where he spearheaded all marketing efforts, including social media. King also assisted in product design and development, sales, and customer service, in addition to representing the company at numerous trade shows both here and abroad.

“We are thrilled to announce that Jeff King has joined our team at XS Sights as the new Marketing Manager,” said Zack Kinsley, Vice President, Business Development. “Jeff brings a wealth of experience from his time at Triumph Systems, particularly his expertise in managing tradeshows and client relations, a skill that will be invaluable in our ongoing marketing efforts. What truly sets Jeff apart is his positive attitude and ability to foster meaningful relationships. We’re confident that with Jeff on board, we’re poised for continued success.”

“I was drawn to XS Sights for many reasons. First, their dedication to the end user is bar none, and this feeds into every facet of the business from initial product concept and design all the way to the point of purchase,” said King. “Second, XS prioritizes innovation. Their creation of unique products makes for exciting opportunities in marketing. And then there is the team itself. Feeling the bond of a cohesive, efficient, happy, and motivated team is unparalleled. When I met this group, I knew it was something special.”

MONTEZUMA, Iowa (November 6, 2023) – Crow Shooting Supply, the top choice for wholesale firearms, ammunition, and reloading supplies, is pleased to announce the promotion of Shawn McGuire to the position of Vice President of Sales. In this elevated role, McGuire will focus on strategically leading the Crow team into the future with his focus on creating seamless experiences for shooting sports retailers.

Since joining the Crow team in 2018, McGuire has consistently showcased exceptional leadership skills and a relentless drive for growth.  His strategic initiatives have played a pivotal role in transitioning Crow Shooting Supply into a customer-centric organization, earning the trust and respect of both customers and manufacturers alike.  Under his guidance, the company has witnessed unprecedented development and has solidified its position as an industry leader.

Bryan Stuntebeck, CRO of Crow Shooting Supply, expressed his enthusiasm about McGuire’s promotion, stating, “Shawn’s dedication and unwavering commitment to excellence have been instrumental in our recent successes.  His understanding of the firearms industry, coupled with his visionary leadership, has been crucial in propelling Crow Shooting Supply forward.  We are confident that under Shawn’s leadership, Crow will continue to achieve its aggressive goals and cement the company’s position as a leading distributor in the market.”

With McGuire at the helm of the Sales division, Crow Shooting Supply is poised for an exciting phase of growth and success.  The company remains committed to providing exceptional services and products to its customers while continuing to foster relationships within the firearms community.

The leading law enforcement distributor will support Caracal firearms sales in the public safety and commercial marketplaces.

Nampa, Idaho (October 2023) – Caracal USA, a leading international manufacturer of small arms for the law enforcement and defense markets, proudly announces a strategic partnership with an industry leader in the law enforcement, public safety, military, homeland security, and shooting sports marketplace: KROLL International, LLC.  With over 35 years of experience and deep relationship-building within the public safety community, KROLL is committed to increasing its market share for Caracal products.

“We are delighted to welcome KROLL as our newest Caracal Distribution Partner,” Bill Silver, VP of sales for Caracal, said.  “For many years KROLL has been a strong supplier to the law enforcement community and we are proud to bring them on board so they may offer some of the world’s finest firearms to the departments, agencies, and individual officers they service. They also have a strong commercial presence and that dealer base will benefit as well.

“KROLL is excited to add Caracal USA to our extensive list of over 200 world-class manufacturers,” commented Aaron Vanslambrouck, marketing manager for KROLL. “From enhanced pistols to patrol rifles, Caracal provides a unique product offering that is high quality and engineered for duty. Furthermore, KROLL’s dealer network will benefit from stocking Caracal and providing their products to their customers.”

KROLL will be marketing Caracal’s CAR816 A2 5.56×45 NATO gas operated short stroke piston rifles, the CAR814 A2 Patrol and MOE rifles, the built-for-combat Enhanced F 9mm pistol, the new CSR sniper rifles, CMP9 9x19mm and the Lynx-DS pistols.