Youngsville, NC- July 15, 2021 – SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is proud to announce the launch of the new SVIII 5-40×56 ED line of premium riflescopes. SIGHTRON is one of the most recognized brands in modern, high-powered long-range and precision shooting competitions today.  

SIGHTRON’s high performance SVIII 5-40×56 ED line of riflescopes take performance and innovation to the next level. Designed for competition, long-range shooting and hunting, the new SVIII 5-40×56 ED riflescope line has all the features for success, including a close focus of just 10 meters. The SVIII 5-40×56 is SIGHTRON’s newest zero-stop first image focal plane (FFP) riflescope. This new SVIII model features an all new internal zero-stop mechanism that provides an audible positive stop for dead-on zero settings. The new SVIII offers your choice of an LRM or MH-6 illuminated reticle. The SVIII offers a generous adjustment range that provides 20 MILS of windage and 40 MILS of elevation utilizing .1 Mil tactical turrets. The windage and elevation knobs have a total of 10 MILS per revolution.  The all new 40mm main tube is waterproof, shockproof and nitrogen charged. A high-quality set of 40mm rings for a picatinny rail are included.

We are very excited about the new riflescope line,” said Mack Matsumoto, President of SIGHTRON. “The SVIII 5-40×56 is SIGHTRON’s first 40mm main tube riflescope. It’s also, the first to utilize the new MC-777 coatings on every air-to-glass surface throughout the entire optical system.”

For superior performance, SIGHTRON created a new MC-777 multi-coated lens coating for increased light transmission and improved clarity. SIGHTRON’s patented ExacTrack windage and elevation system is standard on all models.  All reticles in this premium line are illuminated with a side-mounted 11-position on/off rotary-type dial which uses a standard CR2032 Battery. Another standout feature is the side-mounted focus system that has been redesigned for improved minimum focus performance.

Be sure to visit an authorized SIGHTRON dealer to get one before they are gone!

Features:
• Precision tactical turrets with internal zero-stop
• 11-position on/off side-mounted illumination dial
• NEW MC-777 Fully Multi-coated optics
• Exclusive ExacTrack windage and elevation adjustment system
• Illuminated MH-6 and LRM FFP designs
• Screw-in aluminum lens covers
• 40mm mount rings for picatinny rail
• Sightron Lifetime Warranty

Included in Box:
• 3-inch sunshade
• CR2032 battery
• Screw-in aluminum lens covers
• Allen wrench for knob and zero-stop adjustments
• 40mm mount rings for picatinny rail
• T-15 wrench for 40mm mount rings

Specifications:
• FOV @ 100 yards: 23.7-2.9 ft. Range of adj. windage/elevation @100 meters: 20/40 MRAD
• Eye Relief: 3.8-3.7” Knob Style: Precision Tactical with internal Zero Stop
• Click Value @ 100 meters: .1 MRAD Tube Diameter: 40mm
• Minute per revolution: 10 MRAD Weight: 49 oz
• MSRP: $3,099.00 Length: 16.8”

For more information on the SVIII 5-40×56 ED riflescopes and the complete product line from SIGHTRON, please visit sightron.com or follow us on Facebook at www.facebook.com/sightroninc.

New LRF Serves as Milestone in Bushnell’s History of Laser Rangefinder Development

OVERLAND PARK, Kan. – June 30, 2021 – Bushnell®, an industry leader in performance optics, has announced the introduction of the newest addition to its laser rangefinder lineup – the Prime 1800. Packed with added features such as Bushnell’s all-new ACTIVSYNC™ display system that fluidly morphs from black to red readouts based on lighting conditions, the Prime 1800 builds on the success of Bushnell’s 25-year legacy of laser rangefinder development.

With its all-glass, fully multi-coated optical path and extra-large laser aperture window, the Prime 1800 boasts double the light transmission over other competitive models. The Prime 1800 has also been designed for all day viewing capability made possible by the new ACTIVSYNC display. This intuitive display feature fluidly morphs automatically from black in the daylight to red in low-light conditions so users can always see their readings, whether at sunrise, midday, or dusk. The display can even show red and black simultaneously if the environment requires it.

“In order to fully leverage the excellent 2x brightness from our laser rangefinders, we knew adding an illuminated display would give users the ability to use it throughout the entire legal hunt time,” said Derek Osburn, Director of Optics for Vista Outdoor. “However, we also knew that we wanted to go further and apply our 25-year history of laser rangefinder innovation to this feature and have done so with the new ActivSync display. This intuitive design gives you a red or black display exactly when you need it, making it even easier to get an exact distance quickly and accurately.”

The new Prime 1800 offers effective ranging capabilities out to 1,800-yard on a reflective target and can reliably range trees out to 1,000 yards or deer out to 700 yards with +/- one-yard accuracy. The Prime 1800 comes equipped with Scan mode for fast ranging, as well as near/far target modes to allow users to home in on targets while ignoring objects in the foreground and background. The rangefinder also comes equipped with ARC (Angle Range Compensation) technology for angle readings in the field.

The Prime 1800 rangefinder includes a built-in tripod mount and lanyard holes, giving users multiple setup options to keep the rangefinder secure and stable. A threaded metal battery door can be found on the bottom of the rangefinder and a CR2 battery is included so the Prime 1800 is ready right out of the box.

Backed by Bushnell’s 5-year Lifetime Ironclad warranty, the Prime 1800 rangefinder is engineered and manufactured to withstand the ultimate test of years of use in the field. The Prime 1800 carries an MSRP of $249.99 and is available now.

To learn more about the Prime 1800, Bushnell’s 25th Anniversary of Accuracy or to see Bushnell’s full lineup of rangefinders and other optics, visit Bushnell.com.

SMALLEST AND LIGHTEST PRISMATIC SCOPE TO DATE

LASER ETCHED RETICLE :: SUB 6 OZ WEIGHT :: 2.2” LENGTHThe Atibal S.A.P. Micro Prism is the smallest and lightest prismatic scope on the market to date. The SAP is the ideal optic for short range and close quarters engagements, with its exceptionally small size and weight the SAP is extremely agile in tight spaces when speed and accuracy are paramount. Unlike a traditional red dot sight where your reticle is projected against a plane of glass the SAP features a laser etched illuminated reticle which is apparent with or without illumination. The laser etched reticle also has the added benefit of always being crisp and clear, as opposed to a red dot which may be prone to poor reticle experience, depending on the user’s vision. The SAP also features a reticle focus adjustment at the ocular lens to further ensure a perfectly focused reticle every time. We spent 2 years of extensive research and development to bring you the smallest and lightest 1x prism on the market to date.

Compact, Capable, and Purpose Built.

Take Your Short Game to the Next Level with the Atibal S.A.P.

The Circle Dot reticle of the SAP is not designed for engaging targets at various long distances, but more so for enhancing target acquisition and engagement at short distances and close quarters. The reticle is designed so that the 60 MOA outer ring can be used to rapidly frame the target until the center dot is realized and a confident shot can be placed. The uncluttered sight picture along with the both eyes open operation of the SAP enable the shooter to better observe the impact area and place accurate follow up shots rapidly when needed, all the while maintaining good situational awareness.

During the R&D of the SAP we were able to determine the best features and specifications that would ensure stable and reliable operation while lessening the overall footprint of the optic. Oftentimes products become so feature rich that they inundate the user with too many options all the while embedding elaborate components that are more apt to fail. We have removed all the unnecessary aspects that are currently trending in newer optic designs and have fortified all of our existing components to enhance performance. The Atibal SAP 1x Micro Prism comes standard with improved LED technology for brilliant illumination and long lasting battery life. The 4 hour auto shut-off will help to prolong the battery life, as well as alleviating the user’s worries of forgetting to shut their optic off. The SAP comes installed with a co-witness height mount and can be configured with a low profile height mount by simply removing the co-witness height spacer from the existing mount.

FEATURES:
? Parallax Free @ 50 yds
? Easy accessible battery compartment
? Low Power Consumption
? Lightweight
? Reticle Focus Adjustment
? Multi-coated lens to reduce glare
? Removable Co-witness Height Mount

SPECIFICATIONS:
? Magnification: 1x11mm
? Eye Relief – 2″- 8″, Optimal Eye Relief ~4″
? Dot Size – 3 MOA Dot, 60 MOA Outer Ring
? Adjustment – 1 MOA
? Windage Adj: 100 clicks
? Elevation Adj: 100 clicks
? Laser Etched Reticle, Red Illumination, 8 Brightness Settings, 7 Daylight / 1 NVG
? Battery – CR2032
? Battery Life: Up to 30,000 hours
? Exit Pupil: 10.6mm
? FOV: 68 FT. @ 100 YDS. Perfect for Close Quarters
? Fog Proof – Nitrogen Purged
? Waterproof – IP67 Rated
? Shock Proof
? Length 2.2″
? Weight 4.8oz w/ Low Pro Mount – 5.9 oz w/ Co-Witness Mount
? Lifetime Warranty