Fort Worth, Texas (November 7, 2023) – XS® Sights is excited to announce Jeff King has joined the company as Marketing Manager. In this role, King will manage all marketing and advertising activities to support the company’s continued growth. This includes managing the company’s website, coordinating and attending industry trade shows, overseeing social media efforts, video productions, and sponsored events, among other responsibilities.
Prior to joining XS, King served as Director of Marketing for Triumph Systems, a St. Louis-based target and training manufacturer, where he spearheaded all marketing efforts, including social media. King also assisted in product design and development, sales, and customer service, in addition to representing the company at numerous trade shows both here and abroad.
“We are thrilled to announce that Jeff King has joined our team at XS Sights as the new Marketing Manager,” said Zack Kinsley, Vice President, Business Development. “Jeff brings a wealth of experience from his time at Triumph Systems, particularly his expertise in managing tradeshows and client relations, a skill that will be invaluable in our ongoing marketing efforts. What truly sets Jeff apart is his positive attitude and ability to foster meaningful relationships. We’re confident that with Jeff on board, we’re poised for continued success.”
“I was drawn to XS Sights for many reasons. First, their dedication to the end user is bar none, and this feeds into every facet of the business from initial product concept and design all the way to the point of purchase,” said King. “Second, XS prioritizes innovation. Their creation of unique products makes for exciting opportunities in marketing. And then there is the team itself. Feeling the bond of a cohesive, efficient, happy, and motivated team is unparalleled. When I met this group, I knew it was something special.”
“We’re incredibly honored to collaborate with CANSOFCOM and DRDC in redefining the future of hard ballistic plates. This contract is a testament to NFM Group’s commitment to innovation and our relentless pursuit of safeguarding those on the frontlines”, says Cyril Veillat, Director Body Armor Systems, at NFM’s Product Integration Unit.
