Jacksonville, FL – The Safariland Group (“Safariland”), a leading provider of a diverse range of safety and survivability products designed for the public safety, military, professional and outdoor markets, today announced that it has acquired a 65 percent ownership interest in Rogers Holster Company, LLC (“Rogers Holster Co.” or the “Company”), a premier designer and manufacturer of firearm accessory products including holsters and components. Safariland has signed option agreements to acquire the remaining 35 percent of Rogers Holsters Co. from other Company employees and expects to exercise those options by the end of the year. Financial terms, which include the issuance of equity in Safariland’s parent company, were not disclosed.

Rogers Holster Co. was established in 1973 and is a premier designer and innovator of safety holsters and other duty gear as well as a manufacturer of components and finished products for holsters and firearm accessories. The company was founded by Bill Rogers, a former FBI agent, police instructor and entrepreneur, who is also a world ranked IPSC shooter and state trap champion with more than 40 years of shooting competition experience. Rogers’ expertise and industry knowledge give him unique insight into what the police and military need in a protective holster. He created the Kydex and security holsters, which are now widely used by police and military worldwide. He also runs the Rogers Shooting School, which trains military and police SWAT units. Rogers Shooting School is not included as part of this transaction and will continue to be owned and managed by Rogers.

“We are pleased to welcome Bill Rogers, his team and their industry leading products to The Safariland Group,” said Scott O’Brien, President of The Safariland Group. “The Safariland brand was originally created more than 50 years ago as a holster, belt and accessories provider, and through this addition we will gain in-house injection molding, design, tooling and other capabilities to continue providing our customers with the world-class products for which we are known. Bill is widely considered the leading designer and manufacturer in the holster and firearm accessory market; we are honored he is now joining us, having been a valued Safariland partner for more than 30 years.”

Bill Rogers, Founder and President of Rogers Holster Company commented, “I am thrilled to take my long-time partnership with Safariland, the leader in the safety and survivability market, to the next level. Since 1973, our team has been recognized around the world for developing superior holsters and firearm accessories. I am confident that we will benefit from Safariland’s extensive distribution network and deep industry relationships, and that Safariland is the right partner for our next phase of growth.”

Rogers Holster Co. will remain headquartered in Jacksonville, Florida under the leadership of Rogers and the current management team. In addition to his position as President of Rogers Holster Co., Rogers will also become a Vice-President at Safariland. Rogers Holster Co. will continue to operate as a standalone company within Safariland’s suite of brands and will have access to Safariland’s extensive distribution network, industry relationships and internal resources to build on its platform.

www.safariland.com

JACKSONVILLE, Florida – The Safariland Group (the “Company” or “Safariland”), a leading global provider of a diverse range of safety and survivability products designed for the public safety, military, professional and outdoor markets announced a key addition to its management team today, naming David Williams Vice President of Marketing.

A seasoned leader with global consumer brands such as Nike, Levi Strauss, Converse, and Lego, Williams brings a wealth of brand building, product creation, and commercial expertise to his new role. Most recently as Director of Specialty at Levi Strauss, Williams was a key stakeholder in the brand’s efforts to re-engage the ‘alpha’ millennial consumer. His tenure included leading the commercial launches of Nike-Levi Skate collaboration and Levi Commuter and Skate Collections.

At Safariland, Williams will focus on expanding marketing support for the Company’s distribution network, enhancing product knowledge, and growing digital media. Williams will report to Sean McCarthy, Safariland Vice President of Strategy.

“Our consumers give the highest level of service to their communities and we are tightly focused on their insights and needs,” said Safariland President Scott O’Brien. “Bringing Dave on board will amplify our ability to engage our consumers and strategic partners in creative and compelling ways.”

The hire comes on the heels of an overhaul of Safariland’s digital presence. Last year the Company re-launched its website on a mobile-optimized platform, bringing all of its brands home to one place with rich product content, informational videos, and a Holster Finder tool which quickly matches 300-plus holster models with over 3,800 different gun types.

Williams looks forward to contributing his diverse experience base to the Safariland family of brands.

“Performance and innovation are part of Safariland’s DNA,” said Williams. “I am energized by the opportunity to enhance and catalyze the dialogue that fuels our brand, our product engine, and our mission to help save lives.”

www.safariland.com

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