LENOX, Mass. – Marketing agency Winstanley Partners announced this month a new partnership with SIG SAUER, a firearms manufacturer headquartered in Newington, N.H.
As part of the collaboration, Winstanley Partners has been charged with the creation and implementation of various advertising strategies with a particular focus on SIG SAUER’s Advanced Sport Pellet product line, just launched at 2015 SHOT Show, and Elite Performance ammunition. Winstanley Partners will provide a full suite of marketing materials, from web-- and video content to print advertising and point--of--sale graphics.
“We’re pleased to kick off a new relationship with the world’s premiere firearms manufacturer,” said Ralph Frisina, creative director for Winstanley Partners. “SIG SAUER’s vision is in line with our strengths in their industry, and we look forward to introducing its products to an even broader audience in the near future.”
SIG SAUER firearms are the weapons of choice for many members of the military and law enforcement around the world, as well as commercial users. In the U.S., nearly one in three law enforcement professionals use SIG SAUER firearms.
This is a 7.62×39 variant of the MCX. Interestingly, it’s fitted with a new folding stock that has been developed for European security forces who wear helmets with ballistic visors. This pairing generally won’t be seen operationally.
SIG Sauer has just officially announced their new Legion Series program. The Legion Series is a line of special edition firearms within the SIG Sauer line, with the first offerings being variants of the P226 and P229 pistols. Customers who purchase these firearms will be eligible for the Legion Series Program, where they will receive a custom weapon case, challenge coin, and be eligible for special deals and products only available to Legion members. You can read the full release below:
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SIG SAUER Introduces Legion Series Featuring Exclusive Firearms, Program
NEWINGTON, N.H. (October 6, 2015) — SIG SAUER, Inc., the world’s premier manufacturer of complete weapon systems, is now inviting professional users worldwide to become part of the new Legion Series. By joining its ranks, Legion members will receive access to a new line of enhanced products from SIG SAUER, developed with the input of the most elite professionals from around the world. These products have been built to meet and exceed the demands of the elite. These are serious tools, for serious users. The Legion is also a community, a brotherhood of like-minded individuals who push themselves and their gear to the limits. Legion members will receive exclusive product offerings and information from SIG, gain access to premium accessories built specially for the Legion, and find lifestyle items representing their membership in the Legion.
The Legion name has roots reaching back to the great Roman armies, and to this day designates elite membership among the world’s military and professional communities.
“We have worked with elite SIG users for years as we have developed the Legion,” said Jeff Creamer, Executive Director and General Merchandise Manager for SIG SAUER, Inc. “We wanted to know what custom features professionals were seeking as factory enhancements. The result is a line of high performance firearms and accessories that deliver not only what elite users need, but what they want.” After customers purchase a Legion product, they simply call SIG SAUER with their serial number to register the product. SIG will then send a complimentary custom Thermo-Mold case, cut for their specific firearm and featuring a slot for their challenge coin matched to that firearm.
The new Legion member will also receive a web account login, which unlocks the Legion portion of the SIG website. Here Legion members can learn more about the privileges of being a member of the Legion and find exclusive products expressly designed for them. Partnering with companies like Surefire, Peltor, Blackpoint Tactical and others, members can purchase top-of-the-line accessories made exclusively as part of the Legion Series.
SIG SAUER has also partnered with some of the finest blade makers in the industry to offer Legion-specific knives available only to members. To name just a few, Emerson Knives, Rick Hinderer, Daniel Winkler, Duane Dwyer of Duane Dwyer Customs and Strider Knives, and Quartermaster Knives are designing and building these exclusive offerings specifically for the Legion.
Additional lifestyle accessories from premier manufacturers such as Gramm Works humidors and Key-Bar products will also be exclusives to the Legion base.
Legion members will have exclusive access to SIG SAUER product news and training tips from the SIG SAUER Academy faculty. They will also be among the first to see new Legion products as they come available.
The Legion will launch with the two most prevalent SIG SAUER handguns in use within the professional community. The P226 and P229 have served countless military units and law enforcement agencies for decades. These trusted firearms are counted on day in and day out to protect those who protect our freedoms.
Both models will be finished in a proprietary Legion gray PVD coating, custom G-10 grips with a Legion medallion, the new SIG SAUER Electro-Optics X-RAY3 high visibility day/night sights, and will ship with three magazines.
The P226 and P229 in DA/SA include a reduced and contoured Elite beavertail, which allows for a higher grip, but a reduced profile, to eliminate printing while carrying concealed. More aggressive front strap checkering and additional checkering under the trigger guard enhance the grip, even in adverse situations. A high undercut has been machined behind the trigger guard, allowing for a higher grip and greater control. Front cocking serrations provide greater purchase for cycling the action, clearing the firearm, or conducting status checks. The P226 and P229 DA/SA guns will first be available in 9mm, followed by .40 and .357SIG.
The DA/SA also features low profile decocking and slide catch levers to reduce the risk of snagging. An enhanced polished action with the SRT (Short-Reset Trigger) is augmented with a Grayguns, Inc., Intermediate Adjustable Trigger. In addition, a solid steel guide rod adds weight where it matters most. These enhancements maximize the user’s accuracy potential, while increasing their split times between shots.
The P226 SAO variant brings the same feature set to the table in a single-action only package. The addition of the SIG Master Shop Super Match Flat Trigger provides exceptional feel and consistent trigger pull regardless of finger placement. Additionally, the Legion SAO debuts the new single action SRT (short reset trigger) and is available in 9mm. The P226 SAO is projected to begin shipping in November.
Available only at SIG SAUER dealers, the Legion Series of products will grow to include offerings from all of SIG SAUER, including rifles, optics, silencers, and more. For more information on how you can join the Legion, please visit www.legionseries.com.
The London Metropolitan Police recently adopted the SIG SAUER MCX in 5.56mm. The configuration the chose was on display in the Edgar Brothers booth and we got a photo. As we understand it, the G36s in service will remain but will eventually be pushed to other LE organizations. Interest in the .300 variant of the MCX grows but the caliber must still be certified for LE use in the UK.
I’m not sure which impresses me more; the places I see the SIG MCX show up, or that MARSOC is the Honey Badger of SOF. They definitely have no issue doing it their way. This is by no means an indication of adoption but it’s good to see that are checking things out and have no qualms about acknowledging it.
Noticeably absent from this impressive display of weapons? The M45A1 CQBP.
Top is the new Collapsible Butt Stock for the SIG SAUER MPX and MCX. It is a folder that is adjustable for length of pull. The arm is made from aluminum and the buttstock is polymer.
SIG Sauer was displaying some of their latest firearms, including the P320 striker fired pistol series, the MPX machine pistol, and the MCX carbine, which were available to shoot, which we did.
The MPX was the 9mm SBR variant with the telescoping stock, 8″ barrel, and SIG’s proprietary aluminum handguard. The controls are similar to an AR-15, although it utilizes a short stroke push-rod gas system. The familiarity of the controls makes it easy to adapt to, and it’s an accurate weapon with very little recoil.
The MCX was chambered for .300 BLK and was outfitted with the 9″ barrel and SIG SRD762 silencer, which made it a very quiet gun; with that can, earpro wasn’t really required. The handguard features KeyMod attachment slots, for the attachment of accessories such as a grip or light. Like the MCX, the MCX has AR-15-style controls, and a short stroke gas piston system.
It’s accurate, with very little noticeable recoil. Frankly, it’s a joy to shoot.
The P320 series consists of several sizes of polymer frame, striker fired pistols. All the models at the range day were chambered for 9mm, although chamberings for 357 SIG, .40 S&W, .45ACP are also available, depending on the model. The Sub-Compact model comes with double-stack magazines with a capacity of 12 rounds. The Carry and Medium Full are capable of holding 17 rounds, and the compact can carry 15. They come standard with SIGLITE Night Sights, and the grips are interchangeable.
The Carry was the most comfortable to shoot, although even the Sub-Compact was comfortable despite the smaller frame. The sights were quick to pick up, and the trigger was crisp on each model.
This clear HTC holster was placed among the SIG table; it’s always cool to see non-production demonstration models on display like this.
