WEST VALLEY CITY, Utah – January 28, 2016 – SilencerCo, the industry leader in silencers and accessories, has received the Best Booth Award at SHOT Show 2016. This is the second consecutive year they have received this prestigious recognition. In addition to Best Booth, SilencerCo also received the award for Most Innovative Product for the Maxim 9, the world’s first integrally-suppressed 9mm pistol that is both holsterable and hearing safe with any factory ammunition. The Maxim 9 is expected to be shipping in Q4 2016.
These awards are given by Primer Strategy, a prominent firearms marketing agency. SHOT (Shooting, Hunting, Outdoor Trade) Show is hosted in Las Vegas, NV each January and is the firearm industry’s largest annual tradeshow, drawing over 70,000 people.
Last year, SilencerCo debuted a booth design that imparted the vibe of an art gallery transplanted from the Meatpacking District of New York City. The gritty-yet-refined vibe was enough to set SilencerCo’s booth apart from the crowd and secure a spot in showgoers’ memories.
This year, SilencerCo once again disrupted the SHOT Show norm with a combination futuristic-yet-rustic atrium and a street-art-meets-political-uprising interior entirely im black and white. The attention of the design combines theme art and testimonials symbolizing the plight of the silencer owner as part of SilencerCo’s Fight the Noise social movement with the launch of the Maxim 9.
“Based upon SilencerCo’s strong showing last year, we expected them to have another excellent design for SHOT Show 2016 – but when we stopped by their booth, we were completely blown away,” said Katie Perrine, president of Primer Strategy. “SilencerCo had managed to maintain their protest-theme narrative that we first saw in 2015 while weaving in their impressive brand evolution – both in technological advancements such as the Maxim 9, and in the progression of their Fight the Noise movement.”
“We hope to see more companies take a bold approach to design in the years to come,” said Primer’s creative director, Benjamin Forde, whose accomplishments include art direction for FX’s Sons of Anarchy and HBO’s Generation Kill and The Pacific.
Images of the award-winning booth and Maxim 9 are available for download here.
For more information on SilencerCo’s dedication to advocacy and pushing the limits of what is possible, visit www.silencerco.com.
