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Archive for August, 2016

Lifestraw Introduces Lifestraw Go Water Bottle At Outdoor Retailer Summer Market 2016

Wednesday, August 3rd, 2016

LAUSANNE, Switzerland (July 27, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, will debut the LifeStraw Go water bottle, utilizing a two-stage filtration process that removes bacteria and protozoa to make microbiologically contaminated water safe to drink, while also reducing organic chemicals, chlorine and bad taste. Being unveiled at Outdoor Retailer Summer Market, Aug. 3-6 in Salt Lake City, the LifeStraw Go bottle is available in five colors (blue, pink, purple, green and gray), to appeal to a variety of consumers in a wide range of outdoor pursuits. Available for $49.95 at retail locations throughout North America, including REI, and online at www.lifestraw.com, it will be on display at booth #39181.

The LifeStraw Go is engineered for a broad range of activities, from hiking, running, backpacking, emergency preparedness and traveling to everyday hydration at work, home or the gym. LifeStraw Go weighs less than 8 ounces and holds 22 ounces of filtered water that meets stringent U.S. EPA standards. It features a flip top bite valve and carabiner, is BPA free and contains no chemicals. Its raw materials meet U.S. Food and Drug Administration regulations.

“With an upgraded two-stage filtration system, the LifeStraw Go delivers increased confidence to outdoor enthusiasts and those living an active lifestyle who are seeking safe drinking water on-the- go,” said Alison Hill, LifeStraw’s managing director. “It furthers our commitment to be proactive in innovation, develop great technology that cultivates trust in our brand amongst consumers, while expanding our efforts to provide safe water to developing communities and children around the world.”

In the two-stage filtration process, stage one is a hollow fiber membrane that removes 99.9999 percent of bacteria (E. coli and salmonella), 99.9 percent of protozoa (Giardia, Cryptosporidium, etc.), and reduces turbidity by filtering particulate matter larger than 0.2 microns. Stage two is an activated carbon capsule that reduces chlorine, organic chemical matter (like herbicides and pesticides), and bad taste. The hollow fiber membrane will filter up to 264 gallons throughout its life, while the carbon capsule will filter 26 gallons. Replacements are available for both.

lifestraw.com/products/lifestraw-go

TALON Grips Launch In Cabela’s

Wednesday, August 3rd, 2016

STEAMBOAT SPRINGS, Colorado (August 2, 2016) – TALON Grips, Inc., the manufacturer of custom overlay grips for over 200 different firearms, has partnered with Cabela’s to offer TALON Grips in 74 Cabela’s retail locations in the US and Canada.

The product rollout occurred July 24, 2016. TALON Grips will be available at Cabela’s for leading firearms brands including Glock, Ruger, Smith & Wesson, and Springfield Armory.

“We are very proud to partner with Cabela’s. They are a leader in outdoor recreation and shooting sports retail. They offer a quality product assortment, excellent customer service, and provide an unrivaled shopping experience,” said Gillian Morris, Vice President of TALON Grips. She continues “The Cabela’s retail staff is very product driven and knowledgeable making Cabela’s an ideal retail partner for TALON Grips.”

“Cabela’s is committed to providing shooters with the best products in the industry. We strive to meet the needs of all shooters; competitive and recreational alike,” said Brad Nab, category manager for Cabela’s. “TALON Grips provides a unique product that allows a shooter to gain the feel of custom stippling without the cost. The flexibility to remove the grips allows you to change textures without ruining your grip frame while you find that perfect feel. Cabela’s is happy to offer this great product to our customers.”

About Cabela’s

Cabela’s Incorporated is a leading specialty omni-channel retailer of hunting, fishing, camping, shooting sports and related outdoor merchandise and has long been recognized as the World’s Foremost Outfitter. The company is famous for the strength of its brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

About TALON Grips

TALON Grips was founded by a law enforcement officer, competitive shooter, firearms instructor, and armorer to enhance shooter comfort, consistency, and weapon retention. The patented TALON Grips provide maximum grip coverage in custom designs for over 200 firearms. The precisely cut designs are available in rubber and granulate textures for different applications and user preferences. TALON Grips improve weapon retention, encourage quicker target acquisition, and allow more accurate follow up shots with better recoil mitigation.

Founded in 2009 and located in Steamboat Springs, CO, TALON Grips are 100% made in USA. TALON Grips are used by the US military, law enforcement, competitive shooters, and firearms enthusiasts. TALON Grips are available at select retailers or direct at www.talongungrips.com.

O P Tactical Offering Non-Reg The Norse Face Parody Patch

Wednesday, August 3rd, 2016


www.optactical.com/nonofapapa

Sneak Peek – TacNap From High Port Apparel

Wednesday, August 3rd, 2016

Coming very soon from High Port Apparel is the TacNap, a range rag made from 1000D Cordura.

www.highportapparel.com

Boot Campaign Unveils Innovative “ReBOOT” Program to Support Mental & Physical Treatment for Veteran

Tuesday, August 2nd, 2016

Boot Campaign is unveiling a ground-breaking new veteran assistance program – ReBOOT – designed to provide a comprehensive, individualized, multi-disciplined approach to increasing mental and physical well-being for America’s valued military heroes, it was announced today by Boot Campaign CEO Robyn Payne. Whether combating traumatic brain injury (TBI), post-traumatic stress (PTS), depression or other transitional issues, ReBOOT tackles the root cause of the struggles affecting so many of our brave servicemen and women. Lieutenant (Ret.) Morgan Luttrell, U.S. Navy, a cognitive neuroscientist and Boot Campaign’s new director of development, will guide the ReBOOT initiative.

This pioneering new Boot Campaign program brings together world class mental and physical treatment partners thorough diagnostic evaluations, so each veteran gets specific care needed to live a fulfilling life. The program includes, but is not limited to, ReBOOT brain treatment partner’s Brain Treatment Center, Center For Brain Health at the University of Texas at Dallas, Brian Performance Institute, University of Texas, Southwestern and ReBOOT nutrition and fitness partners Virginia High Performance and EXOS and ReBOOT brain treatment coalition partners Infinite Hero Foundation, Team Never Quit, 22 Kill and Airpower Foundation.

“We’re proud to launch the ReBOOT assistance program, which is a new focus for Boot Campaign that was determined through careful consideration and months researching where the donations of our many generous supporters can be best utilized in accordance with our mission,” says Payne. “The commitment to our veterans and this program by our treatment partners is extremely gratifying and gets us off to a great start, and we welcome the support of the public and private sectors to make this important initiative a resounding success.”

Veteran advocate Luttrell, who completed more than 14 years of military service, including nine tours to Iraq, Afghanistan and other locations, helped design a program to foster a confluence of partners to address the current needs of our veterans. Since retiring from service in 2014, Luttrell joined the Brain Performance Institute and the Center for Brain Health at the University of Texas at Dallas, where he currently serves as a research scientist while pursuing an advanced degree in cognitive neuroscience.

“Since retiring from the Navy, it’s been a passion of mine to pursue opportunities of finding a better way to treat veterans and first responders in traumatic brain injury,” says Luttrell, “and I’m excited and honored to help Boot Campaign shape the ReBOOT initiative that will provide a more comprehensive program veterans can count on.”

Fundamentally, ReBOOT is an innovative pipeline to “reboot” and remove all financial barriers related to treatment and conditioning for overall mental and physical health and well-being for veterans. The ReBOOT protocol is a multi-discipline approach to treating veterans with TBI and other combat-related issues. Because brain injuries are so complex and different for each person, an Omni directional approach is necessary. To date there are no known cures for TBI, PTS and other brain disease, but there are a number of veteran-run institutes, centers and facilities that are moving the needle in the right direction to decrease the various issues plaguing America’s service member and give them and their families back what they lost during their service to this great nation.

The ReBOOT protocol brings forward the best TBI facilities in the country that offer a veteran-based treatment program and strategically aligns them with the veteran’s needs. The program begins with a pre-cognitive assessment so the candidate has a baseline to build on. The candidate will visit the appropriate center for valuable treatment and training protocols for their particular issues. Additionally, the candidates will have the opportunity to visit a high performance institutes to balance out their nutrition and get their bodies back into physical shape. The last stop in the pipeline is to conduct a post-cognitive assessment in order to measure how far the candidate has come. The amazing part about this concept is the science and treatment is there, the ReBOOT program is connecting the dots.

“The pipeline is a living, breathing, ever-changing design that ebbs and flows with the times,” explains Luttrell. “If one particular treatment is not working any longer we replace it with the latest and greatest cutting-edge science. ReBOOT is all about the veterans and bringing them back!”

Donations in support of ReBOOT go to veteran grants for everything they need to regain positive mental health, including treatment at an innovative brain treatment center, travel costs, living expenses and lost income replacement. Approximately 22 percent of Operation Enduring Freedom and Operation Iraqi Freedom combat wounds are brain injuries, and Boot Campaign believes financial concerns should NOT be the barrier between a warrior and necessary treatment. The average cost for a veteran to receive individual health and wellness care can run from up to $100,000.

For more information on Boot Campaign’s ReBOOT assistance program, please visit the website at: http://www.bootcampaign.org/reboot/.

Bridgford- Ready To Eat Sandwiches

Tuesday, August 2nd, 2016

If you’ve served in the US military over the past decade, chances are good you’ve eaten a Ready To Eat Sandwich or two from Bridgford.

The military required a shelf-stable sandwich which had a three-year shelf life and tasted great on day one or day 1,095. Manufactured in Statesville, NC, these sandwiches are incorporated into the “First Strike Ration”. The Bridgford Ready to Eat Sandwiches weigh 3.5-oz and the Wraps weigh 2.2-oz. No refrigeration or water is required, and the product has a three-year shelf life from date of manufacture if maintained at 80 degrees F or less. The Sandwiches can even be stored consistently at 100 degrees F for up to six months. The product’s shelf life is achieved through a combination of packaging and formulation.
Bridgford currently offers six varieties of Ready to Eat Sandwiches (BBQ Beef, Sweet & Spicy Chicken, Italian Style, Filled French Toast, Cinnamon Bun and Apple Turnover) and two varieties of Ready to Eat Wraps (Mexican Style beef and Barbecue Pork) in 2-count packages. There are eight twin-pack sandwich packages in a case. On average, the meat-filled sandwiches and wraps provide 336 calories per serving and 13 grams of protein.


The Bridgford Ready to Eat Sandwiches and Wraps are designed to be eaten straight from the pouch; simply tear the pouch open at the tear notches, remove the sandwich and enjoy. The sandwiches may also be heated in several ways: by using an MRE/Flameless Heater, by immersing the unopened pouch in boiling water for approximately six minutes, or by removing the sandwich from its pouch and microwaving it on high for 20 to 30 seconds or heating it in a toaster oven at 350 degrees for 8 to 10 minutes.

Check them out at OR Summer Market, this week in SLC, UT.

www.bridgford.com

Shen Ao Outdoor Multifunction Shovel

Tuesday, August 2nd, 2016

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Click to view .pdf

www.djhw.cn

MPOWERD – Luci Outdoor 2.0

Tuesday, August 2nd, 2016

MPOWERD has updated their popular solar powered Luci Light to the Outdoor 2.0. We use these lanterns for a wide variety of activities including camping, boating and in our Hurricane supplies. We even use them in the pool as the inflatable Luci Light floats. The light will give you about 18 hours per charge and recharging is as simple as laying it in the sun for seven hours.

Luci Outdoor 2

Specs:
• Dimensions: 10.8 cm height, 12.7 cm diameter
• Compact: 2.5 cm collapsed
• 4 modes: low, bright, super bright, 1 second ?ashing
• 10 ultra bright LEDs
• 65 lumens
• High e?ciency solar panel
• Battery level indicator
• Lightweight: 4.4 oz (125g)
• Waterproof: IP67 rating • Stormy weather/blackouts
• Operating temp: 15ºF – 122ºF (-10ºC – 50ºC)
• Top strap & adjustable base strap

Coming August 15th, from MPOWERD.