WHO
Kryptek Outdoor Group…A.K.A. “Kryptek, Kryptek Apparel, Kryptek Camo Technologies, Kryptek L.E.A.F, and Kryptek Adventuresâ€â€¦These are more of focus areas then they are stand alone entities. There are actually two legal entities within the Kryptek family of focuses; Kryptek L.E.A.F., and Kryptek Outdoor Group.
WHAT
Kryptek products are born from battlefield knowledge, focusing on what works in combat and honing it for other outdoor adventure use. Founded by a highly-decorated and vastly experienced group of men with first-hand knowledge of everything from air, land and sea combat to high tech camouflage development, Kryptek translates their military experience into product features to meet the needs of soldiers, first responders, civilian hunters and outdoor enthusiasts alike.
Kryptek Outdoor Group manufactures high-end hunting clothing; designs specialized products for law enforcement and armed forces; and develops high tech camouflage patterns. Its products designed for extreme conditions and seeks to push the boundaries of what is possible. More than just clothing, the company integrates tactical gear concepts and evolves this technology into technical outdoor adventure/hunting apparel and other top-of-the-line clothing that is comfortable, functional and durable.
Bringing “Battlefield to Backcountry†Kryptek looks to outdo expectations and deliver serious hunters and outdoorsmen with superior products modeled after what is used by our nation’s elite. In order to achieve this Kryptek counts on its pro-staff, a cadre of men involved in special ops to help test and give feedback and help create the most functional gear on the planet.
Kryptek’s Law Enforcement and Armed Forces (L.E.A.F.) subsidiary is driven to do what no other company does – provide customized, performance-based apparel that is specific and unique. It is focused on serving law enforcement, armed forces, first responders, homeland defense and other government agencies. Preconceived notions of what customers want do not drive the company. Instead, Kryptek is dedicated to creating preeminent apparel based on field-input and customer feedback. This group depends on their gear, period. Kryptek understands this and joins with its customers to design and manufacture apparel that will work for them.
Kryptek also creates technologically advanced camouflage patterns. The goal is simple: enhance survivability and mission success. Users are consistently looking for more effective camouflage for these two reasons. Using field knowledge and advanced technology, Kryptek creates anything but generic patterns. The company utilizes the teams’ nearly decade worth of experience designing the leading hunting camouflage patterns in the industry and combines it with battlefield experience and the foremost innovative scientific techniques available in order to generate the most effective patterns possible.
WHEN
Kryptek products are currently carried exclusively by Cabela’s as well as their online store. They have several new camouflage patterns they will be releasing in the days to come that are simply cutting edge, and extremely effective on the battlefield, and in the backcountry.
WHERE
Kryptek is based out of Fairbanks Alaska, with key personnel throughout the U.S., as well as a vast group of Pro staff that are serving in various parts of the world.
WHY
Tactical application has enormous cross over into the outdoor adventure world, and vice verse. Many U.S. operators use high end mountaineering apparel and gear. In light of recent world events, the employment of Conventional, Special Operations Forces and other Government Agencies focused on protecting our freedom by fighting and winning our nations battles has been at an all time high. From battlefield experience, new technologies, equipment, and apparel have emerged. The concept of the Kryptek Outdoor Group also emerged on the battlefield, through actual combat experience. The idea of tailoring specifically to our Nations clandestine warriors, and spiraling this kit and garb into the hunting and outdoor adventure markets was birthed by a clandestine warrior, executing covert operations, in combat.
The concept of Kryptek is one driven by passion. Seeing a need and niche in the market, a window of opportunity, and an overwhelming desire to do what no other company has done; provide customized, performance based apparel that is specific and unique, that meets or exceeds the expectations of the user, and consistently obtains the desired results. Kryptek is not driven by a preconceived notion of what the customer should want. Through experimentation and customer feedback, we will incorporate product features that meet the customer’s wants for functionality, durability, appeal and overall results.
The Kryptek Outdoor Group concept allows for the founders to fuse their combat experience and connection to the military with their love for the outdoors. By using the U.S. Military Special Operation Forces market as a focus group for research and development, the image of these warriors becomes woven into the fabric of the Kryptek brand. It becomes inherent to the image of the organization, and as these items are offered to the civilian hunter and outdoor adventure seeker, not only will the civilian customer be using s superior product, but one that is being used by our Nation’s elite.
“We come from a background where performance matters and results are expected,†said CEO Butch Whiting, an 11-year veteran of the U.S. Army who served in Afghanistan and Iraq and received two Bronze Stars among other recognitions. “The same principals of aiming for accomplishment and victory, of no compromises, of leaving nothing to chance, especially your gear – these all apply not only to tactical communities, but to hunting and outdoor adventure seekers as well, which is why we are fusing battlefield and backcountry experience to develop ultra high end apparel that has application and function in both arena’s.â€
