Massif – a pioneer in making the best-fitting, best-performing apparel for all service members – gains new approval
ASHLAND, Ore. – July 28, 2020 – Massif, a world leader in flame-resistant clothing for the United States Military, today announced a new branch-wide approval from the United States Air Force for its women’s-fit 2-Piece Flight Suit for all non-ejection seat platforms.
This is further affirmation of Massif’s long-standing commitment to providing the best-fitting garments for all end users. Massif prides itself on purposeful clothing design with a high level of detail that syncs with the real-life needs of its end-user, for maximum performance in the field.
Over the last decade, there has been a steady growth of women in the military, particularly in aviation, with women making up 20.2% of the Air Force and 19% of the United States Navy (according to 2018 statistics). Massif recognized this growth early on and over the last several years has intentionally developed a line of women’s fit clothing that provides the best in comfort and performance for female service members.
“We know that for a team to perform well, their gear needs to perform well. That means optimal comfort and functionality for each specific individual on that team,” said Darci Knobel, Vice President of Customer Experience. “We have always been laser-focused on making sure our clothes fit and perform their best for all end-users and have made a concerted effort to be at the forefront of providing performance garments designed specifically for women. Today’s news is further validation of our commitment, having already received approvals from the United States Navy for the women’s-fit 2-Piece Flight Suit, and approvals from all branches, including the United States Coast Guard, for our women’s-fit base layers.”
Massif’s 2-Piece Flight Suit was designed from direct end-user feedback across multiple branches and platforms. Massif wanted to enhance the capabilities of the modern aviator and aircrewman with innovative design features unique to its garments. The original patented attachment system in the suit was built to allow flexibility and movement between the jacket and pant while still aiding coverage in flash events.
Massif recently launched a short documentary film in their Massif Film Series titled “Love the Mission,” highlighting Captain Lexi McRobert, Operations Officer, G/1-189 AVN. Captain McRobert is a great example of the company’s mission to design and develop garments for women who serve.
“The days of women having to wear men’s uniforms are over,” said Knobel. “The example of Captain McRobert in our latest short film is a great one. Like nearly every woman in the military, she was issued a men’s flight suit. Wearing our women’s-fit 2-Piece Flight Suit allowed her to feel and perform her best. We are proud to provide the option for all service members to have the best-fitting gear to keep going and perform at their highest level.”
For more information on Massif, visit www.massif.com, or see what the company is up to on Instagram and Facebook.
